Basic Info

Hadeer Taha

5 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Creative Copywriter at Memac Ogilvy & Mather

Experience Details

Creative Copywriter

Writing/Editorial

Experienced (Non-Manager)

N/A


Company Details

Memac Ogilvy & Mather (multinational)

Giza, Egypt

51-100 employees

Marketing and Advertising

http://www.ogilvy.com/

Aug 2014 to present (2 years 4 months)
Activation Copywriter at Geometry Globa;

Experience Details

Activation Copywriter

Writing/Editorial

Experienced (Non-Manager)

N/A


Company Details

Geometry Globa; (multinational)

Giza, Egypt

101-500 employees

Marketing and Advertising

http://www.geometry.com/

May 2015 to present (1 year 7 months)
Bilingual Copywriter & News Editor at Media Squad Advertising Agency

Experience Details

Bilingual Copywriter & News Editor

Writing/Editorial

Experienced (Non-Manager)

- Script writing (TV & Radio)
- Copywriting for Printed Materials & Online Content
- Creative Conceptualization for Ads ideas & Campaigns directions
- Planning Campaigns Strategies (ATL & BTL)
- News Writing & Editing
- News Translation
- Media Monitoring


Company Details

Media Squad Advertising Agency

Cairo, Egypt

11-50 employees

Marketing and Advertising, Media Production

N/A

Sep 2013 to Aug 2014 (11 months)
Intern (intern) at Sky News Arabia

Experience Details

Intern (intern)

Writing/Editorial

Experienced (Non-Manager)

- News Writing
- News Reporting
- Media Monitoring
- Video Editing


Company Details

Sky News Arabia (multinational)

Cairo, Egypt

More then 1000 employees

Media Production

http://www.skynewsarabia.com/web/home

Nov 2013 to Nov 2013 (1 month)
Bilingual Copywriter at The STUDIO advertising agency

Experience Details

Bilingual Copywriter

Marketing/PR/Advertising , Creative/Design/Art, Writing/Editorial

Entry Level

- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Vary language and tone of messages based on product and medium.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Conduct research and interviews to determine which of a product's selling features should be promoted.


Company Details

The STUDIO advertising agency

Cairo, Egypt

11-50 employees

Marketing and Advertising, Marketing and Advertising, Media Production

http://www.studioegypt.com

Sep 2011 to Sep 2013 (2 years)
Editorial Writer (volunteer) at Teenstuff Magazine

Experience Details

Editorial Writer (volunteer)

Writing/Editorial

Entry Level

Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
Assign topics, events and stories to individual writers or reporters for coverage.
Read, evaluate and edit manuscripts or other materials submitted for publication and confer with authors regarding changes in content, style or organization, or publication.
Meet frequently with artists, typesetters, layout personnel, marketing directors, and production managers to discuss projects and resolve problems.
Supervise and coordinate work of reporters and other editors.


Company Details

Teenstuff Magazine

Giza, Egypt

51-100 employees

Entertainment , Writing and Editing, Media Production

http://www.teenstuffonline.com/

Aug 2008 to Aug 2012 (4 years)
Editorial Writer (intern) at EniGma Magazine

Experience Details

Editorial Writer (intern)

Writing/Editorial, Creative/Design/Art, Project/Program Management

Entry Level

- Prepare, rewrite and edit copy to improve readability, or supervise others who do this work.
- Plan the contents of publications according to the publication's style, editorial policy, and publishing requirements.
- Develop story or content ideas, considering reader or audience appeal.
- Confer with management and editorial staff members regarding placement and emphasis of developing news stories.


Company Details

EniGma Magazine (multinational)

Cairo, Egypt

11-50 employees

Apparel and Fashion , Entertainment , Publishing and Printing

http://www.enigma-mag.com/main.htm

Feb 2011 to Mar 2011 (1 month)
Marketing Coordinator (intern) at Chevron Corporate

Experience Details

Marketing Coordinator (intern)

Marketing/PR/Advertising

Entry Level

- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Consult with product development personnel on product specifications such as design, color, and packaging.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
- Initiate market research studies and analyze their findings.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Conduct economic and commercial surveys to identify potential markets for products and services.


Company Details

Chevron Corporate (multinational)

Cairo, Egypt

More then 1000 employees

Oil and Gas

http://www.caltex.com/corp/en/Where_Africa.asp

Aug 2009 to Oct 2009 (2 months)

Achievements


As a copywriter at The Studio Ad Agency I have contributed in many pitches, important clients’ meetings & presentations and ads execution.I have received Honor Certificates at High School and graduated among the top ten students. I have a lot of articles got published for me in the Sports, Fashion & Features Sections in Teenstuff Magazine. And I have helped putting together very competitive and intense two issue for eniGma Magazine (March & April 2011).

Education

B.A in Marketing, PR & Advertising

Education Details

B.A

Marketing, PR & Advertising

Cairo University, Egypt

B / Very Good / 75 - 85%

Marketing, Advertising, Promotion, Consumer behavior, Production, Psychology, Physiology, Politics, Economics, Journalism, Media translation, Graphic design, Broadcasting.

N/A

Cairo University
2007 - 2011
High School - American diploma

High School Details

American diploma

Thebes American College

Egypt

2006

A / Excellent / 85 -100%

I have received an Honor Certificate for graduating the 6th on my school.

Thebes American College
2006

Certifications

SAT I & SAT II
Jun 2006

Certificate details

SAT I & SAT II

Jun 2006

N/A

N/A

N/A

Amid East

N/A

This profile is fresh!
Last update 19 days ago.

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Profile Skills and Keywords

Activation CopywriterAdvertising Campaigns AnalysisApparel And FashionArabicBilingual CopywriterBilingual Copywriter & News EditorBloggingChevron CorporateCommunicatorCopywritingCreativeCreative CopywriterCreative WritingDesignEditorialEditorial PlanningEditorial WriterEditorial WritingEnglishEniGma MagazineEntertainmentFashionFrenchGeometry Globa;Hard WorkerIMCInitiativeInternInternet ResearchMarket ResearchMarketingMarketing And AdvertisingMarketing CoordinatorMarketing ToolsMarketing, PR & AdvertisingMedia CriticismMedia ProductionMemac Ogilvy & MatherMicrosoft ExcelMicrosoft Power PointMicrosoft PublisherMicrosoft WordMovie MakerOil And GasPhotoshopPlannerProgram ManagementProjectPromotional MaterialsPublishing And PrintingReadingSAT I & SAT IISky News ArabiaSocial MarketingSportsWritingWriting And Editing

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Power point

Microsoft Power point

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Publisher

Microsoft Publisher

: Expert

: Extreme - I love it!

:

5-7 years

Movie Maker

Movie Maker

: Expert

: Extreme - I love it!

:

5-7 years

Internet research

Internet research

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Intermediate

: High

:

1-3 years

Photoshop

Photoshop

: Intermediate

: High

:

1-3 years

Fields of Expertise

Market research

Market research

: Expert

: Extreme - I love it!

:

1-3 years

Editorial writing

Editorial writing

: Expert

: Extreme - I love it!

:

1-3 years

IMC

IMC

: Expert

: Extreme - I love it!

:

1-3 years

Marketing tools

Marketing tools

: Expert

: Extreme - I love it!

:

1-3 years

Editorial planning

Editorial planning

: Expert

: Extreme - I love it!

:

1-3 years

Creative writing

Creative writing

: Expert

: Extreme - I love it!

:

1-3 years

Copywriting

Copywriting

: Expert

: Extreme - I love it!

:

1-3 years

Promotional Materials

Promotional Materials

: Expert

: Extreme - I love it!

:

1-3 years

Media Criticism

Media Criticism

: Expert

: Extreme - I love it!

:

1-3 years

Social Marketing

Social Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Advertising Campaigns Analysis

Advertising Campaigns Analysis

: Expert

: Extreme - I love it!

:

1-3 years

Sports

Sports

: Expert

: Extreme - I love it!

:

1-3 years

Key Skills

Planner, Communicator, Hard worker, Creative, Initiative

Online Presence

http://www.linkedin.com/pub/hadeer-taha/43/839/6b7Hadeer Taha @HadeerTahahttp://www.behance.net/HadeerTahahttp://hadeertaha.blogspot.com.eg/

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