Basic Info

Hadeer Eissa

4 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Social Media Specialist at Ivas

Experience Details

Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification,
- Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information


Examples Of Clients
Mona AbdelGhany Official
Amina shelbaya Official and others


Company Details

Ivas (multinational)

Cairo, Egypt

51-100 employees

Media Production

N/A

Mar 2016 to present (9 months)
Marketing Executive and Social Media Specialist at Open It

Experience Details

Marketing Executive and Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

-Planning, developing and implementing effective marketing communication campaigns for trainings and Educational Camps.
-Using the full marketing mix for the company’s marketing communications
-Writing copy for all marketing collateral, including brochures, letters, emails and websites.
-Understanding the services and customer profile and write thorough specs for each trainings and Educational Camp.
-Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
-Producing an accurate summary of total spend at the end of a marketing campaign.
-Undertaking detailed ongoing analysis of marketing campaigns to ensure objectives are met.
-Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each trainings and Educational Camp.
-Designing the right strategy to generate the right leads from Egyptian students from all over Egypt.
-Beside the marketing plan, Designing the social media plan that will help in implementing the marketing plan objectives,


Company Details

Open It

Giza, Egypt

1-10 employees

Education

N/A

May 2015 to Dec 2015 (7 months)
Social Media Manager at Sasco

Experience Details

Social Media Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

- Create and maintain new marketing campaigns, brand promotions or product lines for the company on different sites,
- Monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines.
- Continuously generating content for the company, creating new ideas and campaigns, and measuring how effective those ideas are.
- Working with other creatives in the company, like marketing, public relations, etc. to coordinate their campaigns with other initiatives within a company work to fit into the overall marketing and promotional goals of the organization.
- Always looking for the latest trends online, making sure that they are keeping up with public shifts in media attention.
- Designs needed for all the social media platforms.


Company Details

Sasco (multinational)

Cairo, Egypt

11-50 employees

Education

N/A

Apr 2014 to Aug 2015 (1 year 4 months)
Head MKTG and Digital MKTG workshop at Update (student activity)

Experience Details

Head MKTG and Digital MKTG workshop

Administration

Student

- Designing the marketing material that should be explained along with the marketing workshop.
- Interviewing, Filtrating and Choosing the most suitable marketing trainers that would be qualified for the workshop.
- Giving a presentation skills training and TOT to the chosen trainers to make them ready for the workshop.
- Writing, Testing and Finalizing the marketing material that should be explained in the workshop.
- Designing how the workshop sessions.
- Evaluating feedbacks after each session to know what to be developed,
- Developing and Researching for developing for more professional marketing sessions.
- Making sure that the participants of the workshop are ready to face the work world.


Company Details

Update (student activity)

Giza, Egypt

N/A

Oct 2014 to Mar 2015 (5 months)
Social media Specialist at FitnessTime Gym

Experience Details

Social media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Development of the gym social media strategy and analysis,
- Social media management - Overall responsibility for social media channels (Facebook, Twitter, Instagram, YouTube), including content and identification of new opportunities for engagement and one to one interaction
- Create standalone social media campaigns that align with overall marketing objectives.
- Schedule daily social media posts across all platforms (LinkedIn, Facebook, Twitter, etc.)
- Analytics/ROI - Utilize strong analytical ability to evaluate the end-to-end consumer experience across responsible areas to deliver strong ROI, maximize performance & provide recommendations for optimization.
- Work with analytics dashboards to identify areas of opportunity in accordance with objectives.- Communicate KPIs and campaign performance to the upper management.
- Run A/B tests to determine best channels and approaches
- Conducts public opinion and attitude surveys online to identify the interests and concerns of key groups served by the gym.


Company Details

FitnessTime Gym

Giza, Egypt

1-10 employees

Healthcare and Medical Services

N/A

Sep 2014 to Dec 2014 (3 months)
Social media Specialist at Booklet Bookstore

Experience Details

Social media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Create and maintain new marketing campaigns, brand promotions or product lines for the company on different sites,
-Monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the company's voice and guidelines.
- Continuously generating content for the company, creating new ideas and campaigns, and measuring how effective those ideas are.
- Working with other creatives in the company, like marketing, public relations, etc. to coordinate their campaigns with other initiatives within a company work to fit into the overall marketing and promotional goals of the organization.
- Always looking for the latest trends online, making sure that they are keeping up with public shifts in media attention.
- Designs needed for all the social media platforms.


Company Details

Booklet Bookstore

Giza, Egypt

11-50 employees

Education

N/A

Sep 2014 to Dec 2014 (3 months)
Marketing Trainer (volunteer) at Resala Charity Organization | جمعية رسالة للأعمال الخيرية

Experience Details

Marketing Trainer (volunteer)

Education/Teaching, Training/Instructor

Student

- Designing the marketing material that should be explained along with the marketing workshop.
- Interviewing, Filtrating and Choosing the most suitable workshop participants to attend the workshop
- Giving Marketing sessions and presentations
- Following up with the participants to make sure that they got the needed knowledge.
- Writing, Testing and Finalizing the marketing material that should be explained in the workshop.
- Designing how the workshop sessions.
- Making sure that the participants of the workshop are ready to face the work world.


Company Details

Resala Charity Organization | جمعية رسالة للأعمال الخيرية

Giza, Egypt

N/A

Education

N/A

Sep 2013 to Nov 2014 (1 year 2 months)
Trainee (intern) at QNB

Experience Details

Trainee (intern)

Education/Teaching, Training/Instructor

Entry Level

- Knowing how to handle clients and finishing their financial issues,
- Liaising with investors.
- Processing accounting records.
- Dealing with phone queries.
- Preparing account reconciliation.
- Setting up new investments.


Company Details

QNB (multinational)

Giza, Egypt

More than 1000 employees

Banking

N/A

Jul 2014 to Aug 2014 (1 month)
Head MKTG and Social Media at Update (student activity)

Experience Details

Head MKTG and Social Media

Education/Teaching, Training/Instructor

Student

- Create and maintain new marketing campaigns to increase the awareness about the student activity among Cairo university students,
-Monitor progress using web analytic tools, and answer directly to social media inquiries, all while using the Student activity voice and guidelines.
- Continuously generating content for the Student activity that will benefit the university students,
- Creating new ideas and campaigns, and measuring how effective those ideas are.
- Working with other volunteers, like marketing, public relations, etc. to coordinate their campaigns with other initiatives within the student activity work to fit into the overall Objectives of the student activity.
- always looking for the latest trends online, making sure that they are keeping up with public shifts in media attention.
- Designs needed for all the social media platforms.


Company Details

Update (student activity)

Giza, Egypt

N/A

Sep 2013 to Jun 2014 (9 months)
Trainee (intern) at Vodafone

Experience Details

Trainee (intern)

Customer Service/Support

Student

N/A


Company Details

Vodafone (multinational)

maadi, Egypt

N/A

Consumer Services

N/A

Jul 2013 to Aug 2013 (1 month)
Marketing Trainer at Update (student activity)

Experience Details

Marketing Trainer

Education/Teaching, Training/Instructor

Student

- Designing the marketing material that should be explained along with the marketing workshop.
- Interviewing, Filtrating and Choosing the most suitable workshop participants to attend the workshop
- Giving Marketing sessions and presentations
- Following up with the participants to make sure that they got the needed knowledge.
- Writing, Testing and Finalizing the marketing material that should be explained in the workshop.
- Designing how the workshop sessions.
- Making sure that the participants of the workshop are ready to face the work world.


Company Details

Update (student activity)

Giza, Egypt

N/A

Aug 2012 to Jul 2013 (11 months)
External affairs member (volunteer) at SPE

Experience Details

External affairs member (volunteer)

Marketing/PR/Advertising

Student

N/A


Company Details

SPE (multinational)

Giza, Egypt

N/A

Oil and Gas

N/A

Aug 2012 to Sep 2012 (1 month)

Achievements


- Getting a better Online appearance for the clients
- Better Relationships with client's fans
- learned more about designing
- developing my team work skills


- Knowing how to face struggles in business
- Getting experience about start ups and how we should deal with it
- Raising sales of the start up


- Knowing how to manage the whole work by myself
- started to learn designing to finish the designs of the social media contents i post
- Raising the company sales
- Making a good brand awareness
- know how to make good advertisement for each product line


Education

College Diploma in Business\

Education Details

College Diploma

Business\, Accounting , Management

Cairo University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Cairo University
2011 - 2015
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El-Orman school

Egypt

2011

A / Excellent / 85 -100%

N/A

El-Orman school
2011

Certifications

English
Nov 2011

Certificate details

English

Nov 2011

N/A

N/A

N/A

N/A

Certificate details

Marketing Course

May 2012

N/A

N/A

N/A

N/A

Certificate details

Marketing Trainer

Jul 2013

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Marketing

May 2012

Update Cairo University

N/A

Training/Course Details

Customer care

Jul 2013

Vodafone

N/A

Training/Course Details

TOT

Feb 2013

ACTE training center

N/A

This profile is fresh!
Last update 5 days ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAdministrationAdobe PhotoshopAdvertisingArabicBankingBusiness-orientedBusiness\Chilling OutConsumer ServicesCreativeCustomer CareCustomer ServiceEducationEnglishExternal Affairs MemberHead MKTG And Digital MKTG WorkshopHead MKTG And Social MediaHealthcare And Medical ServicesHonestyInternetItalianIvasLeaderManagementMarketingMarketing CourseMarketing Executive And Social Media SpecialistMarketing TrainerMedia ProductionMicrosoft OfficeMicrosoft WindowsNegotiatorOil And GasPresenterPreziQNBReadingSPESascoSocial MediaSocial Media ManagerSocial Media SpecialistSportsSupportTOTTraineeTrainingVodafoneWindows Movie Maker

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Italian

Italian

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

3-5 years

Internet

Internet

: Expert

: Extreme - I love it!

:

5-7 years

Windows Movie Maker

Windows Movie Maker

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

Less than 1 year

prezi

prezi

: Expert

: Extreme - I love it!

:

Less than 1 year

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Training

Training

: Advanced

: Extreme - I love it!

:

1-3 years

Key Skills

Leader, Business-oriented, Negotiator, Presenter, Creative

Online Presence

https://eg.linkedin.com/in/hadeer-eissa-https://www.facebook.com/Hadeerreda20https://twitter.com/HadeerEissa20

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