Hadeer Batea

E-commerce ManagerFreelance / Project

• Job Details:I worked with The Smoking are store to manage and develop their e-commerce store on Salla platform. With over 3 years of experience in managing online stores across various platforms, I brought a wealth of knowledge to this role. My responsibilities included: 1. Comprehensive store management on the Salla platform 2. Order processing and fulfillment 3. Customer service and relationship management 4. Social media management and organic marketing The primary goal was to significantly increase sales, which we successfully achieved. Our efforts resulted in: 1. Monthly sales doubling consistently 2. Increased customer loyalty 3. A notable rise in repeat purchase rates Importantly, we achieved this sales growth entirely through organic methods, without any paid advertising. This was particularly challenging and noteworthy because advertising for smoking and tobacco products is prohibited. Our strategy focused on: 1. Optimizing the store's SEO to improve visibility in organic search results 2. Leveraging social media for organic reach and engagement 3. Enhancing product descriptions and website content to improve conversion rates 4. Implementing effective email marketing campaigns to retain customers 5. Encouraging word-of-mouth referrals through exceptional customer service By implementing these organic e-commerce strategies and focusing on customer satisfaction, we were able to not only grow the store's revenue but also build a loyal customer base. The increase in repeat purchases demonstrates the success of our customer retention efforts and the quality of products and service provided. This experience showcases my ability to manage all aspects of an online store, from platform administration to customer engagement, resulting in tangible business growth and improved customer relationships - all achieved through organic methods in a challenging advertising environment.

Marketing ManagerFreelance / Project

• Job Details:I worked with GPC Mobile from November to June, focusing on repositioning the company in the Kuwaiti market. We transformed the business from a simple phone and accessories retailer into a company aimed at establishing strategic partnerships with other businesses. My responsibilities included: 1. Implementing both B2C and B2B marketing strategies. 2. Developing a broad customer base and engaging them through email marketing campaigns. 3. Managing a team consisting of a Sales Manager and a Media Buyer responsible for paid advertising. 4. Overseeing successful digital marketing efforts on Instagram, TikTok, LinkedIn, and email platforms. As a result of these initiatives, we successfully established sustainable and profitable partnerships with other companies. The shift in our marketing approach and the expansion of our service offerings significantly enhanced GPC Mobile's market position and business potential. Our digital marketing campaigns across various platforms played a crucial role in attracting new partners and customers, ultimately leading to the company's successful transformation and growth in the Kuwaiti market.

Digital Marketing Manager remotelyPart Time

• Job Details:Managed team engaged in ongoing product optimization, account management and ad placement. Evaluated monthly performance statistics and used data to inform future strategies. Monitored and evaluated website analytics to assess campaign success, Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies. Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.