Habiba Ali

PR Head

• Job Details:Reported to the executive board; led and trained a 4-member PR team. Developed and executed the PR and event marketing strategy for 5+ large-scale campus events. Increased sponsor engagement by 40% through customer segmentation, personalized outreach, and pitch presentations. Standardized communication workflows and created media templates used team-wide. Launched a content marketing campaign that boosted social media impressions by 55% over 3 months.

Fundraiser

• Job Details:Raised over 15,000 EGP through strategic lead generation efforts with local businesses. Coordinated logistics and partnerships for 3+ projects impacting over 300 students. Initiated donor segmentation and tracking system to improve sponsor retention rates. Developed pitch decks and optimized follow-up emails to convert cold leads into active sponsors. Assisted in planning a social enterprise campaign which received regional recognition.