Thomas Van Der Linde

Director MarketingFull Time

• Job Details:• Strategic marketing & digital consulting services to clients detailing category, competitor analysis, customer insights, content and media, investment criteria, SWOT PESTEL analysis, GTM strategy, implementing an effective integrative business and communications strategy. • Management of customer relationships, proposal, pitch, presentations, strategic documentation, and project implementation. • Vendor management across digital partners, public relations and communications, media partners and content creators. • Geo-targeting strategy formulation, product & pricing launch plans. • Monitor competitors, promotions, sell in, sell through, sell out. • Media strategy planning and buying with supporting content. • Overseeing the content strategy and content creation with milestones. • Effectively manage the social media platform. • E-Commerce: Strategy, Site Front End, Back End Functionality, Modal design, SEO Copy, Creative, Merchandising, Payment Models, Analytics • Establishing strategic and business sales targets, budgets, and resourcing. • Implementing the eCommerce strategy, content merchandising, analytics. • Website and content development, including product pricing, online store and delivery, and payment gateways. • Effective development of the sales plan and channel Partners strategy to ensure continuous business development. • Preparing documentation for export and shipping agreements. • Planning the logistics for distribution in South, East and West Africa. Client Portfolio: • Financial platform: Saving and Investments, Channel strategy, Seed Visa into rural customer base, digital strategy. • Beverages: Trade Marketing & Media, OMNI strategy. • Hospitality: Sales & Distribution, E Commerce Strategy, Implementation. • Medical & Aesthetics: Commercial & digital strategy for specialist clinics. • Realty industries: Social media and content strategy.

GM MarketingFull Time

• Job Details:Corporate Marketing Strategy Corporate Communications NPD Marketing Plans and Implementation Media Strategy, Planning, Buying Trade Channel Marketing PR Communications Digital Marketing Product Dev Product NPI • Communications Strategy: Revenue assurance of all new NPI’s – sell in, sell out and sell through. Develop & Implement strategy supporting marketing plans, direct and manage teams to successful implementation and achieve said objectives, KPI’s and agreed missions to achieve revenue targets, brand health measure and Share of Customer Voice. • Commercial: Weekly sales tracking against marketing initiatives with all stakeholders: Pricing, SKU performance, competitor tracking, promotions (pre, launch, post launch), channel performance, remedial plans , track channel profitability • Content & Creative strategy: Develop contents for ATL, Digital Commercials, Radio, Print, Billboard. Development of Story and copy decks/boards, manage internal design studio. Create YouTube Videos, Infomercials, Rich Media Contents, Sports Stadium Billboards, VIP Takeovers, Live streaming, Copy writing, content plans, multi platform messaging. NPI content: pre-launch, launch and post launch. AB testing, Refinements, Roll Out to market place. • Sponsorships: Negotiate, Plan, Implement various campaigns with, Media and Brands e.g. Google, Netflix, Showmax, Expresso Breakfast TV -OMO, Handy Andy, Super Rugby -Vodacom, ICC T20 -LG Corporate, Win a Home Season two, LG Global Cooking Championships, Queen -Connell Cruise: Gresham Music & Universal Music, SA Rugby Jan Serfontein, Tatum Keshwar, David Tlale & WAKE Fashion, Heinz & Aletta Winkler • Corporate Brand: Manage the brand funnel specifically in TOM and Preference through the deployment of differentiated strategies increasing year on year TOM and Preference for Purchase. Brand health measurement, customer journey tracking performance of strategy across all media ATL, TTL, & BTL • Retail (Owned and Third Party) implementations of all campaigns, POSM, In retail Sales Tools, Education Kit, Training of staff, Marketing and promotions Collateral, Shop in shop design, customer workflow, experiential mechanics, CRM and retention campaigns. Develop retail, shop in shop roll out strategy inclusive of Media, GTM, ISM, POP, Store in Store • Develop Media strategies with specific focus on digital enablement across channels and communities. Planning and Tactics, Audience analysis, buying across ATL, BTL, TTL with associated plans and campaigns supporting trade and product launch, tracking and content strategy. • PR & Communications: Development & Implement communications matrix per NPI, Media Strategy and messaging matrix. Press Releases writing, editing, issue, face to face interviews. Presentation development – all content incl. rich media, advertising copy and editing in studio. Competitor analysis, Develop communications and strategic messaging. Liaison with Journalists and key media houses. Tracking PR performance - Generate more than 100Million AVE per Annum-2015 • Category Brand Management: Brand investment vs brand performance category specific. • NPI management – Strategy, Media, Messaging Plan, ATL Plan, Digital Plan, Launch Events, Channel Launch Budgets, Critical time path planning across timelines and deliver on KPI’s. Competitor Brand Assessment & Tracking, Counteractive strategies. Brand Funnel quarterly tracking and analysis, Media Tenor tracking. • Management: Develop Marketing Mission statement, agreed with local management team per BU. Agree KPI’s and enable tracking of KPI’s and R&R’s per BU reviews. Manage marketing organization: Corporate, Digital, Social, Product Marketing, PR Communications. Vendor management -advertising, media, digital, below the line and events agencies. • Digital and Social strategy implementation of owned and earned LG.com sites, site strategy, search strategy, micro site development (main page, category pages, update all contents, manage all new SKU’s, where to buy, site navigation). Channel and partner site management – on and off - line referral strategies. Applications– SMART TV, DSTV SVOD, Functional specifications, briefing of agencies, project management, content strategy for Mobile Applications.

Marketing DirectorFull Time

• Job Details:• Create and manage commercial marketing plan via lead generation to C Level audience via targeted across (Enterprise, Mid-Market, SME clients) Channel Partners, Tier One System Integrators: Dimension Data, Gijima, Datacentrix, EOH • Digital communications strategy: Raise level of brand awareness, lead generation, Pipeline building, education and information, content dissemination, engagement programs, competitions, referral programs. Tracking & Reporting. • Content development: Info graphics, newsletters, sound-bites for pod casts, blog content, Rich Media Videos, surveys, White papers, editorial, micro sites and portals. • Lead Generation: Competitor strategy mapping, implementation of plans. Content Management: Develop all Paper based and Digital Sales Collateral: White Papers, Case Studies, Data Sheets, eBook’s, E-Libraries, Product Guides & Fact Sheets, Best Practice Guides, C Level Presentations, Channel Collateral, Manage all Digital Collateral and hosting centers of eBook’s/Libraries, Stationery, Banner ware, Landing Pages, Blog Content, On Line Surveys Product launches, collateral and communication • Brand Management: Strategy: Engagement and Implementation: Brand Story, Ethos, Philosophy and Value Statements, Identity, Positioning, Placement & Future Time path development. Develop creative tone, messaging, brand and visual style in application to CI and Visual language and Templates. Critical time plan pathing for existing product extensions and product releases. Strategic assessment and brand positioning, Competitor Brand Assessment & Tracking. • PR Communications: Editorial: Opinion, Thought, Bi Line, Trends, Product, Solution Briefs and copy blocks for internal as well as product communication. Media briefings (build target list of tier 1 and tier 2 press), Briefings/month with analysts (create target analyst list: Gartner, IDC, Forrester, plus local analysts, Manage virtual & traditional media, monitoring and share of voice, Monitor coverage for quality and quantity and tracking coverage, Manage all internal communications and messaging, Develop Opinion based articles, Customer Win Stories, News Stories, Channel Releases, Localize International Stories and publish, Competitor Analysis and Strategy • Events: Detail event calendar for Direct and Indirect Channel. Program management. Product announcements. Run corporate/global programs. Partner & Channel Management: Partner Reseller newsletters and communications. Partner relationship management.