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Warwick Smith

Global marketer and general manager

Pretoria, South Africa

Work Experience

  • Group GM East AfricaFull Time

    Universal Industries Corp

    Jun 2015 - Dec 2016 -1 yr, 6 months

    Kenya , Nairobi

    • Job Details:Role Description • Market research on customers and competitors in Kenya, Tanzania, Uganda, Rwanda and Somailia • Acquisition of regional business to permit jump start into East African market • Business Development in Kenya, Tanzania, Uganda and Rwanda and Somalia • Sales force management across all five countries • Introduction of all eight Universal group companies into East Africa region • Human Resource management across five countries • Operational management across five countries • Financial management across five countries (Full P and L responsibility) • Develop strategic business plan and management • Stock management and warehouse controls across four countries • Marketing and brand management across five countries • Reporting to Universal board in South Africa and MD for East Africa • Implementing new ERP, CRM and payroll systems across all five countries Achievements: • Generation of ten million USD sales in first year of operation • Successful penetration into key corporate clients (KFC, Innscor, Hilton) Reason for leaving: contract completed
  • Senior director and ownerFull Time

    Mercury Wave

    Oct 2012 - May 2015 -2 yrs, 7 months

    South Africa , Pretoria

    • Job Details:Role description: • Founder and senior partner • Developed business plan and business capital investment • Developed unique 360 degree marketing model • Developing and acquiring client base • Securing retainer contracts acting as outsourced marketing department for medium sized enterprises • Handling all financial management • Company presentations, launches and events • Market research for clients • Business and marketing plans for NPO’s • Marketing strategy and advertising plans • Coordination of 7 person online viral team • PR plans and editorials • Advertising plans • Company Social Responsibility Initiatives
  • African Marketing ManagerFull Time

    Martin engineering USA

    Jan 2009 - Aug 2012 -3 yrs, 7 months

    South Africa

    • Job Details:Role Description: • Sub Saharan Marketing leader , matrix reporting to Global VP marketing in USA and MD Sub Saharan Africa, Salary of R800 000 plus 30% bonus on annual (US$100000) • Africa wide branding, strategy, advertising, PR, pricing strategy, distribution, research, events, leads analysis, CRM, website optimisation, market analysis, market research, product development, market insights, Competitor strategy analysis • Full responsibility for marketing budget and strategy • Sponsorship, “Green” and Social Responsibility champion Achievements: • Total brand refresh • Removal of advertising agency and associated costs • Localised PR and Advertising strategy developed and adopted as best practice globally • Localised product development and launch process and adopted as best practice globally • ROI best practice implementation • Leads process initiation and management • Member of the senior management committee • CRM prototyping and implementation • Awarded “Global Marketer of the year” in 2012
  • Education

    • BCOM in Marketing, Business Management

      University of Cape Town

      Jan 1999 - Jan 2002 - 3 yr

    • BSOCSCI in Psychology, Economics

      UNISA

      Jan 1996 - Jan 1998 - 2 yr

    • High School - IGCSE

      Michaelhouse

      Jan 1993 

    Skills

    • Microsoft Office
    • Marketing
    • PR
    • Brand Marketing
    • Event Coordination
    • Social Media
    • Market Research
    • Advertisement
    • CSR
    • managment
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    Languages

    • English

      Fluent
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