
Ghada Hossam Suwailem
Marketing Manager
Heliopolis, Cairo, EgyptWork Experience
Digital Media ManagerFull Time
DigiTricks
Sep 2018 - Sep 2019 -1 yr
Egypt , Cairo
- Job Details:o Develop and manage digital marketing strategies with our clients, and help them achieve their digital marketing goals o Creating digital marketing proposals and presentation o Managing relationships directly with clients o Overseeing execution of campaigns o Managing development and creative teams to a successful project completion o Liaising with other agencies to coordinate campaigns o Developing innovative concepts, online marketing strategies, and coordinate the internal design to help businesses achieve their digital marketing and consumer outreach goal o Analyze effectiveness of digital campaigns o Prepare and present reports on their progress o Keep abreast with new trends in digital technology
Media PlannerFull Time
OMD Egypt
Oct 2017 - Sep 2018 -11 months
- Job Details:o Develop and maintain client relationships; attend, present and provide counsel at all significant agency-client media meetings o A consistent approach to competitive monitoring in a timely manner or as it occurs. o Establishing initial contact with suppliers to understand the media offering on the market. o Provide all documentation for invoicing including (Approval Plan and Client Approval, Approval, Purchase Order, OMD Invoice, Supplier Invoice and Voucher Copy. o Knowing what business KPI’s have been set there affect and how to achieve them. o Ensure media vehicles weights are adhered to in each media plan from original AOP or brief. o Able to identify and contribute on client specific reports including competitive snapshots, OOX Reports...etc o Quality control PPT for line manager to ensure it mirrors the booking/plans o Able to use Planning tools, buying tools, Financial tools and Word with the aim to eventually draw insights and build strategies. • Research Tools - Brand Index, and Euromonitor. • Planning Tools - OP TV, CWEB, Statex, Google Analytics, Effective Measure. • Finance Tools – Advinci (Extracting booking reports, reconciling reports/plans against Advinci).
Media ExecutiveFull Time
Mindshare MENA
Jan 2016 - Oct 2017 -1 yr, 9 months
- Job Details:o Develop and maintain client relationships; attend, present and provide counsel at all significant agency-client media meetings o To assist and support the Manager/Director to liaise & confer with outside creative advertising agencies and marketing teams to establish media goals, objectives and strategies and provide leadership when necessary in developing, negotiating and implementing creative media solutions o Working under supervision of the Manager/Director, produce a cohesive media plan that includes communications goals and brings together different buying disciplines for integration across media channels, informed by research or insights and taking into account the channel contact plan or client brief o Ensure the appropriate and detailed media mix for plan implementation and manage final budget allocation by medium and aid in the associated booking, billing and account management o Collate and prepare regular reports as required by the client including competitive data, market and consumer insights and communicate these to the Manager/Director and the client to the agreed standards and within set deadlines. o Apply original thinking to identify new media and new opportunities, creating growth and added value to their client assignments o To constantly monitor the remit functionality; to maintain accurate, up-to-date records and submit regular monthly reports to agreed standards as required to ensure the remit’s effectiveness is maximized and its activities are in line with overall group strategy. o Create, maintain and review stocks and inventories for all equipment, consumables, documentation and any other supplies necessary to ensure that the role can function effectively and efficiently. The jobholder is responsible for the security and condition of all equipment and supplies stored, retained, used or under their control. o To constantly look for ways to improve the effectiveness and efficiency of the department. Additionally the jobholder is expected to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and to promote and protect the business interests of Mindshare wherever possible. o To carry out duties as tasked, ensuring that Mindshare service standards, objectives, internal policies & procedures and code of conduct are met or exceeded at all times.
Education
Bachelor's Degree in Innovation
German University in Cairo (GUC)Jan 2009 - Jan 2013 - 4 yr
Bachelor's Degree in Marketing
German University in Cairo (GUC)Jan 2013
High School - American diploma
El Alsson American International SchoolJan 2009
Activities
Marketing Team Leader at AIESEC 6th of October
Student Activity
Jan 2012 - Jan 2013 -1 yr
Languages
English
FluentArabic
AdvancedFrench
IntermediateGerman
Beginner