George Edward Faragallah

Dabur

• Vatika Category - Group Products ManagerFull Time

  Jul 2018 - Jul 2022 -4 yrs

  Egypt , Cairo

  • Job Details:Currently, I am working with Dabur Egypt Limited – got promoted – and managing Vatika Category brands: Vatika Hair Oil, Vatika Hair Cream, Vatika Hammam cream, Vatika Shampoo, Vatika Conditioner, Vatika Hair Gel, Vatika Serum & Vatika Hair Mayonnaise Brands. • Planning & preparing Marketing Blueprints for new & existing products as well as a fully detailed & descriptive Quarter & annual analysis marketing expenditures vs. the sales along with ROI analysis with respect to seasonality of brand/s • Setting new strategic direction/s for the Vatika Portfolio & 3 years Marketing tactics • Managing and supervising BMs, ABMs with regards to New Products Development, from R&D through packaging, design, promotional campaign to finally launching the product. • Liaising and networking with a range of stakeholders, customers, colleagues, suppliers and other peers (effective vertical & horizontal successful communication) as well as attending monthly stakeholders meetings for Products Dev. Status • Introducing new innovative brand format/s to suit changing consumer’s needs. • Evaluating Product costing, margins, price structures & Price indices. • Managing the Vatika Category P&Ls (monthly, quarterly & Annually)
• Marketing Products ManagerFull Time

  Aug 2014 - Jul 2018 -3 yrs, 10 months

  Egypt , Cairo

  • Job Details:I am working with Dabur Egypt Limited and handling: Vatika Hair Oil, Vatika Hammam cream, Vatika Shampoo, Vatika Conditioner & Vatika Hair Mayonnaise Brands. Hereunder my main tasks & responsibilities: • Preparing the Marketing budgets for new & existing products as well as a fully detailed & descriptive analysis at the end of the year for the marketing expenditures vs. the sales along with ROI analysis as well as end of each quarter (with Quarter Review PPTs) with respect to seasonality of brand/s • Dealing and following up with advertising agencies in ATL & BTL activities execution. • Setting & preparing all marketing and communication activities for the products (new & existing ones) • Launching new products (variants of existing products & new products with new concepts) into the Egyptian market to suit preference and demands of the consumers while coordinating with Dubai Teams for Regional Standardization. • Handling and managing NPD (new products development) monthly meetings with key stakeholders for launching new products. • Analyzing competitors’ activities and setting a defensive contingency action plan. • Media plans preparation and coordination with the media buying agencies. • Digital Media coordination as well as initiation of engagement activities to increase the product penetration into the Egyptian market. • Coordination with Dubai Teams to Gulf & GCC Markets • Handling full product launch events and product/s introductory presentations to distribution team • Preparing all the necessary POSM (Point of Sale Materials) for the new & existing products. • Preparing detailed activation plans for the brands to include: sampling, Shelf space renting, Sales men Incentives & Presence in key destinations. • Identifying full competition understanding, pricing strategies of my brands and other relevant competitors found in the Egyptian market. • Managing and supervising New Products Development, from R&D through packaging, design, promotional campaign to finally launching the product. • Liaising and networking with a range of stakeholders, customers, colleagues, suppliers and other peers (effective vertical & horizontal successful communication). • Analyzing retail audits and concluding ongoing corrective action brand wise/ region wise / outlet wise, product penetration, coverage … etc. • Conducting market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business. • Evaluating Product costing, margins, price structures & Price indices.
• Senior Associate Manager MarketingFull Time

  Aug 2011 - Jul 2014 -2 yrs, 11 months

  Egypt , Cairo

  • Job Details:Currently, I am working in Dabur Egypt Limited and handling Vatika Category brands: Vatika Hair Oil, Vatika Hair Cream, Vatika Hammam cream, Vatika Shampoo, Vatika Conditioner, Vatika Hair Gel, Vatika Serum & Vatika Hair Mayonnaise Brands. Hereunder some of my tasks & responsibilities: o Preparing the Marketing budgets for new & existing products as well as a fully detailed & descriptive analysis at the end of the year for the marketing expenditures vs. the sales along with ROI analysis as well as end of each quarter (with Quarter Review PPTs) with respect to seasonality of brand/s o Dealing and following up with advertising agencies in ATL & BTL activities execution. In addition to that, meeting with new agencies. o Setting & preparing all marketing and communication activities for the products (new & existing ones) o Launching new products (variants of existing products & new products with new concepts) into the Egyptian market to suit the preference and demands of the consumers. o Handling and managing NPD (new products development) monthly meetings with key stakeholders for launching new products. o Business plan, Action plan preparation & execution. o Analyzing competitors’ activities and setting a defensive contingency action plan. o Media plans preparation and coordination with the media buying agencies. o Digital Media coordination as well as initiation of engagement activities to increase the product penetration into the Egyptian market. o Getting & analyzing the Media Monitoring Reports o Participating in the preparation of the product launches events and handling all the required printing materials. o Preparing all the necessary POSM (Point of Sale Materials) for the new & existing products. o Preparing detailed activation plans for the brands to include: sampling, Shelf space renting, Sales men Incentives & Presence in key destinations. o Identifying full competition understanding, pricing strategies of my brands and other relevant competitors found in the Egyptian market. o Managing and supervising New Products Development, from R&D through packaging, design, promotional campaign to finally launching the product. o Liaising and networking with a range of stakeholders, customers, colleagues, suppliers and other peers (effective vertical & horizontal successful communication). o Analyzing retail audits and concluding ongoing corrective action brand wise/ region wise / outlet wise, product penetration, coverage … etc. o Conducting market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for the growing the business. o Evaluating Product costing, margins and price structure.