GAURAV BIRARI

Marketing Analyst

• Job Details:Maintained 50+ data models, metrics, and dashboards in Looker BI, increasing reporting efficiency by 30% and accelerating strategic insights. Executed 100+ SQL queries, improving data accuracy and access for 200+ users, reducing inconsistencies by 25%. Leveraged Google Marketing Platform (GA4/GTM) to refine analytics, increasing campaign insight depth by 20% and improving ad targeting precision.

Data Analyst

• Job Details:Optimized data processing for a 1TB dataset (20M+ rows) by converting R scripts to Python, increasing team efficiency and report accessibility. Streamlined data management for 600+ brands by consolidating 10+ data sources into Snowflake, improving dashboard accuracy by 25% and reducing retrieval time by 15%. Developed 50+ dashboards using SQL, Power BI, Looker, and Tableau, enabling data-driven decisions and improving strategic planning for stakeholders.