Basic Info

Gasser Rayhan

5 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Marketing Specialist & Strategist at Al Rajhi Takaful

Experience Details

Digital Marketing Specialist & Strategist

Marketing/PR/Advertising , Media/Journalism/Publishing, Creative/Design/Art

Experienced (Non-Manager)

• Adhering to Al Rajhi Takaful digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Al Rajhi Takaful digital-marketing related activities including alrajhitakaful.com, social media sites, microsites and digital marketing campaigns.
• Manage Al Rajhi Takaful’s sales and marketing presence on social networks and e-commerce channels.
• Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
• Analyze and report on customer behavior insights to improve alrajhitakaful.com.
• Manage e-mail marketing programs, lists, imports, and permissions.
• Conduct landing page and e-mail campaign tests.
• Coordinate online sales and marketing events, such as webinars.
• Develop and write digital content and maintain content publishing editorial calendar.
• Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
• Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners.
• Develop creative briefs to give the internal creative team and agencies clear direction.
• Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Al Rajhi Takaful branding specifications.
• Ensure digital design is optimized for branding, impact, SEO, web development, etc.
• Comply with Regulatory routing, documentation and archiving standards.
• Identify opportunities for applying new technologies, digital products and services to online campaigns.
• Preparation of sales incentive plans for the team.
• Planning strategy and financial budget for E-channels online department.


Company Details

Al Rajhi Takaful (multinational)

Riyadh, Saudi Arabia

501-1000 employees

Insurance

http://www.alrajhitakaful.com

Apr 2016 to present (1 year 3 months)
Senior Web Production Officer at HSBC

Experience Details

Senior Web Production Officer

Manufacturing/Production

Experienced (Non-Manager)

• Responsible for content management and operations of the Content Management Services (CMS) team.
• Working closely with the Managers and the CMS team to ensure the quality and delivery of work to clients in a timely fashion.
• Enabling high competency of the CMS team and ensuring smooth on-site production operations.
• Content management on all Group content management systems, including Sitecore, Sharepoint, BDE, SiaB, GCMS, etc.
• Website rebranding and migration management, including quotation, scoping, prototyping and execution.
• Gross platform website management / administration.
• Web metrics reporting and analysis using Group-standard Web Trend and Sitebeam.


Company Details

HSBC (multinational)

Cairo, Egypt

N/A

Banking

http://www.hsbc.com

Jan 2014 to Feb 2016 (2 years 1 month)
Advertising Technology Producer (Operations) at Yahoo!

Experience Details

Advertising Technology Producer (Operations)

Manufacturing/Production, Creative/Design/Art

Experienced (Non-Manager)

• Deliver global processes that enable efficient technical execution of all display advertising solutions across the Yahoo! EMEA network of sites (including Maktoob.com) and partner sites using proprietary advertising building and serving tools.
• Manage the implementation of rich media ad campaigns from a technical operations standpoint, including creative consultation and media placement, defining and maintaining advertising specification, establishing best practices and technical QA.
• Provide support for the Advertising Operations team on day-to-day ad-related issues (ad systems first-tier support and troubleshooting) and train them on executing common display advertising solutions.
• Develop a good knowledge of the display advertising markets in the Middle East and rest of EMEA by maintaining operational relationship with internal and external clients.
• Work with global counterparts to implement internal and 3rd-party ad technologies.
• Participate in identifying and developing new display advertising opportunities (e.g., new ad formats, ad technology strategy, etc.).
• Provide mentoring, training and support to less experienced team members.
• Drive initiatives to improve processes and operational performance.
• Participate in cross functional projects as well as leading projects and teams through executions from planning to launch.
• Supported as a Point of Contact for the German market and advising Advertising Operations Executives and AMs.
• Interviewing new hires (Advertising Technology Producers) in Cairo, Dublin and Amman.


Company Details

Yahoo! (multinational)

6th of October City, Egypt

More then 1000 employees

Media Production , Marketing and Advertising

http://www.yahoo.com

Mar 2012 to Oct 2013 (1 year 7 months)
Webmaster at MAD Solutions

Experience Details

Webmaster

Creative/Design/Art, IT/Software Development

Experienced (Non-Manager)

• Designing, developing and maintaining several websites
• Designing logos, invitations, e-­‐greeting cards and flyers
• Editing promos and trailers for movies
• Designing and developing Flash games and Social Network applications


Company Details

MAD Solutions

Cairo, Egypt

11-50 employees

Marketing and Advertising

http://www.mad-solutions.com

Aug 2010 to Feb 2012 (1 year 6 months)
Senior Creative Designer at Promolinks International

Experience Details

Senior Creative Designer

Creative/Design/Art

Experienced (Non-Manager)

• Designing and developing several websites
• Discovering and using a digital media hardware (Motion Tracking Infrared Kit) and developing it’s application for clients to detect movement
• Designing magazines, flyers and business cards
• Designing promos and walkthroughs using Adobe After Effects, 3D Studio Max and Adobe Captivate


Company Details

Promolinks International

Cairo, Egypt

11-50 employees

Marketing and Advertising

http://www.promolinks.com

Jan 2010 to Jul 2010 (6 months)
Senior Web Designer/Developer at M Graphic International

Experience Details

Senior Web Designer/Developer

Creative/Design/Art

Experienced (Non-Manager)

• 3D graphic design of comic characters
• Creating promos for the Company’s profile
• Designing and Development of several websites


Company Details

M Graphic International (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising, Broadcasting and Film, Graphic Design

http://www.moodygraphic.com/

May 2009 to Sep 2009 (4 months)
Creative Designer (intern) at Raya Holding

Experience Details

Creative Designer (intern)

Creative/Design/Art

Entry Level

• Using slicing tools to construct the layout of websites
• Programming HTML and CSS websites
• Database administration and programming using MySQL and Visual Studio


Company Details

Raya Holding (multinational)

Cairo, Egypt

More then 1000 employees

Electronics and Semiconductors, Business Services - Other, Information Technology Services

http://www.rayacorp.com/

Jul 2007 to Oct 2007 (3 months)

Education

BSc in Digital Media Engineering and Technology

Education Details

BSc

Digital Media Engineering and Technology

German University in Cairo (GUC), Egypt

B / Very Good / 75 - 85%

Video and Audio Technology Multimedia and Networking Digital System Design Digital Broadcasting Systems Signals & Systems Mobile & Pervasive Computing Advanced Video Processing Computer Vision

N/A

German University in Cairo (GUC)
2005 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El Horreya Language School

Egypt

2006

A / Excellent / 85 -100%

N/A

El Horreya Language School
2006

Certifications

Kuwait 2000 Web Page Design Competition
Jan 2000

Certificate details

Kuwait 2000 Web Page Design Competition

Jan 2000

N/A

N/A

N/A

Kuwait English School

N/A

Training and Courses

Autodesk 3D Studio Max 9 at YAT
Jun 2008

Training/Course Details

Autodesk 3D Studio Max 9

Jun 2008

YAT

Certificate of achievement in mastering Autodesk 3D Studio Max 9

Flash MX Core at YAT
Jun 2003

Training/Course Details

Flash MX Core

Jun 2003

YAT

Certificate of achievement in Flash MX Core

This profile is fresh!
Last update 11 days ago.

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Profile Skills and Keywords

3D Modeling And Animation3D Studio MaxASP.NETActionscriptAdaptiveAdobe After EffectsAdobe CaptivateAdobe DreamweaverAdobe FireworksAdobe FlashAdobe IllustratorAdobe IndesignAdobe PhotoshopAdobe SoundboothAdvertising Technology Producer (Operations)Al Rajhi TakafulAppsArabicAutodesk 3D Studio Max 9BankingBrandingBroadcasting And FilmBusiness Services - OtherC/C++CSSCorel DrawCreativeCreative DesignCreative DesignerDHTMLDesignDetails-orientedDigital Marketing Specialist & StrategistDigital MediaDigital Media Engineering And TechnologyDotNetNukeDrawingElectronics And SemiconductorsEnglishFinal Cut ProFlash MX CoreFlexibleFrenchGermanGimpGoogle SketchUpGraphic DesignGuitarsHSBCHTMLHard WorkerHaskellITIllustrationInformation Technology ServicesInsuranceJQueryJavaJavascriptJoomlaJournalismKenticoKuwait 2000 Web Page Design CompetitionLinuxM Graphic InternationalMac OSManufacturingMarketingMarketing And AdvertisingMatlabMayaMediaMedia ProductionMicrosoft OfficeMicrosoft WindowsMultimediaMusicMySQLOperationsOracle DBAPHPPaintingProductionPrologPublishingRaya HoldingReadingSenior Creative DesignerSenior Web Designer/DeveloperSenior Web Production OfficerSoftware DevelopmentSound ForgeSportsSwish MaxTeam PlayerTechnologiesTravelingVRMLWeb DesignWeb DevelopmentWebmasterXHTMLXMLYahoo!

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

German

German

: Advanced

: Intermediate

: Beginner

: Beginner

French

French

: Advanced

: Intermediate

: Beginner

: Beginner

Tools and Technologies

Adobe Captivate

Adobe Captivate

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Soundbooth

Adobe Soundbooth

: Expert

: Extreme - I love it!

:

5-7 years

Corel Draw

Corel Draw

: Expert

: Extreme - I love it!

:

5-7 years

3D Studio Max

3D Studio Max

: Expert

: Extreme - I love it!

:

5-7 years

Maya

Maya

: Expert

: Extreme - I love it!

:

5-7 years

Gimp

Gimp

: Expert

: Extreme - I love it!

:

5-7 years

Google SketchUp

Google SketchUp

: Expert

: Extreme - I love it!

:

3-5 years

Final Cut Pro

Final Cut Pro

: Expert

: Extreme - I love it!

:

5-7 years

Swish Max

Swish Max

: Expert

: Extreme - I love it!

:

5-7 years

Sound Forge

Sound Forge

: Expert

: Extreme - I love it!

:

5-7 years

Javascript

Javascript

: Expert

: Extreme - I love it!

:

5-7 years

Actionscript

Actionscript

: Expert

: Extreme - I love it!

:

5-7 years

HTML

HTML

: Expert

: Extreme - I love it!

:

More than 7 years

XHTML

XHTML

: Expert

: Extreme - I love it!

:

More than 7 years

DHTML

DHTML

: Expert

: Extreme - I love it!

:

More than 7 years

VRML

VRML

: Expert

: Extreme - I love it!

:

5-7 years

XML

XML

: Expert

: Extreme - I love it!

:

More than 7 years

jQuery

jQuery

: Expert

: Extreme - I love it!

:

5-7 years

CSS

CSS

: Expert

: Extreme - I love it!

:

More than 7 years

Prolog

Prolog

: Expert

: Extreme - I love it!

:

More than 7 years

Haskell

Haskell

: Expert

: Extreme - I love it!

:

3-5 years

Matlab

Matlab

: Expert

: High

:

3-5 years

MySQL

MySQL

: Expert

: Extreme - I love it!

:

5-7 years

Kentico

Kentico

: Expert

: Medium

:

1-3 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Mac OS

Mac OS

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Flash

Adobe Flash

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Indesign

Adobe Indesign

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Dreamweaver

Adobe Dreamweaver

: Expert

: Extreme - I love it!

:

5-7 years

Adobe After Effects

Adobe After Effects

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Fireworks

Adobe Fireworks

: Expert

: Extreme - I love it!

:

5-7 years

Java

Java

: Advanced

: High

:

5-7 years

PHP

PHP

: Advanced

: High

:

5-7 years

C/C++

C/C++

: Advanced

: High

:

5-7 years

Oracle DBA

Oracle DBA

: Advanced

: Extreme - I love it!

:

1-3 years

Joomla

Joomla

: Advanced

: High

:

5-7 years

Linux

Linux

: Advanced

: Extreme - I love it!

:

More than 7 years

ASP.NET

ASP.NET

: Intermediate

: Medium

:

1-3 years

DotNetNuke

DotNetNuke

: Intermediate

: Medium

:

1-3 years

Fields of Expertise

Creative Design

Creative Design

: Expert

: Extreme - I love it!

:

More than 7 years

Graphic Design

Graphic Design

: Expert

: Extreme - I love it!

:

More than 7 years

Digital Media

Digital Media

: Expert

: Extreme - I love it!

:

More than 7 years

Web Design

Web Design

: Expert

: Extreme - I love it!

:

More than 7 years

Web Development

Web Development

: Expert

: Extreme - I love it!

:

More than 7 years

3D Modeling and Animation

3D Modeling and Animation

: Expert

: Extreme - I love it!

:

More than 7 years

Illustration

Illustration

: Expert

: Extreme - I love it!

:

More than 7 years

Branding

Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Multimedia

Multimedia

: Expert

: Extreme - I love it!

:

More than 7 years

Apps

Apps

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Hard worker, Creative, Flexible / Adaptive, Details-oriented, Team Player

Online Presence

http://eg.linkedin.com/in/gasserrayhanhttp://www.facebook.com/gasser.rayhanhttps://twitter.com/#!/GasserRayhanhttp://www.gasserrayhan.comhttp://be.net/gasserrayhan

Creative / Digital / Design

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