
Gasser Rayhan
Head of Digital Marketing (Google AdWords and Analytics Certified)
6th of October, Giza, EgyptWork Experience
Head of Digital MarketingFull Time
NBK Egypt
May 2020 - Present -5 yrs, 2 months
Egypt , Cairo
- Job Details:• Actively contribute to the devising of NBK Egypt’s digital strategy, steering best practice in the area of digital user experience and content through industry best practice, and analytic data. • Exploring the utilization of market-leading, multi-channel communication developments, and technologies to keep all our audiences informed, engaged, and connected with NBK Egypt. • Devising strategies to drive online traffic to the online channels. • Delivering an effective content marketing strategy, securing feedback, endorsement, and support from key stakeholders, tailored to the audience, brand, and key institutional themes. • Leading the content, web, and CRM areas to deliver industry-leading digital experience and traffic enhancing content that meets the strategic objectives of NBK Egypt, supported by analytics. • Driving innovation and encourage the business units to seek out and identify new trends in digital, including technical enhancement, content creation, and deployment. • Driving efficiency and planning processes that will aid digital delivery and content creation. • Anticipating future demands and identifying strengths, weaknesses, opportunities, and threats and formulate action plans where necessary. • Tracking conversion rates and making improvements to the website. • Developing and managing digital marketing campaigns while working closely with third party agencies. • Utilizing the paid search, social media, SEO, and PPC. • Working on enhancements to NBK Egypt’s marketing-focused digital landscape. • Improving the usability, design, content, and conversion of NBK Egypt website. • Overseeing the digital campaign plans and ensure they are innovative, brand-led and effective.
Digital Marketing ManagerFull Time
Al Rajhi Takaful
Mar 2018 - Apr 2020 -2 yrs, 1 month
Saudi Arabia , Riyadh
- Job Details:• CERTIFICATION - 7 Habits of Highly Effective People - FEB 2019 • SAR 300 million online sales revenue in 2018 on online products • CERTIFICATION - Spot Excellence Outstanding Performance - AUG 2017 • 10% increase in online sales growth written premium (GWP) in 2017
Digital Marketing Specialist & StrategistFull Time
Al Rajhi Takaful
Apr 2016 - Mar 2018 -1 yr, 11 months
Saudi Arabia , Riyadh
- Job Details:• Adhering to Al Rajhi Takaful digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Al Rajhi Takaful digital-marketing related activities including alrajhitakaful.com, social media sites, microsites and digital marketing campaigns. • Manage Al Rajhi Takaful’s sales and marketing presence on social networks and e-commerce channels. • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO. • Analyze and report on customer behavior insights to improve alrajhitakaful.com. • Manage e-mail marketing programs, lists, imports, and permissions. • Conduct landing page and e-mail campaign tests. • Coordinate online sales and marketing events, such as webinars. • Develop and write digital content and maintain content publishing editorial calendar. • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support. • Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners. • Develop creative briefs to give the internal creative team and agencies clear direction. • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Al Rajhi Takaful branding specifications. • Ensure digital design is optimized for branding, impact, SEO, web development, etc. • Comply with Regulatory routing, documentation and archiving standards. • Identify opportunities for applying new technologies, digital products and services to online campaigns. • Preparation of sales incentive plans for the team. • Planning strategy and financial budget for E-channels online department.
Senior Web Production OfficerFull Time
HSBC
Jan 2014 - Feb 2016 -2 yrs, 1 month
Egypt , Cairo
- Job Details:• Responsible for content management and operations of the Content Management Services (CMS) team. • Working closely with the Managers and the CMS team to ensure the quality and delivery of work to clients in a timely fashion. • Enabling high competency of the CMS team and ensuring smooth on-site production operations. • Content management on all Group content management systems, including Sitecore, Sharepoint, BDE, SiaB, GCMS, etc. • Website rebranding and migration management, including quotation, scoping, prototyping and execution. • Gross platform website management / administration. • Web metrics reporting and analysis using Group-standard Web Trend and Sitebeam.
Education
BSc in Digital Media Engineering and Technology
German University in Cairo (GUC)Jan 2005 - Jan 2009 - 4 yr
High School - Thanaweya Amma
El Horreya Language SchoolJan 2006
Achievements
• Nominated as one of the 40 brightest marketing experts in the GCC under the age of 40 - GMR Magazine - 2017 • CERTIFICATION - Digital Sales - Google Academy for Ads - FEB 2019 • CERTIFICATION - Google AdWords - Display - NOV 2016 • CERTIFICATION - Google AdWords - Search- NOV 2016 • CERTIFICATION - Coursera - Marketing in a Digital World - APR 2015 • CERTIFICATION - Adobe - Certificate of Achievement - Flash MX Core • CERTIFICATION - Autodesk - Certificate of Achievement -3D Studio Max 9 • Kuwait 2000 Web Page Design Competition – New English School
Languages
Arabic
FluentEnglish
FluentGerman
IntermediateFrench
Intermediate
Training & Certifications
Google Analytics Individual Qualification
Google·2019Digital Transformation
Linkedin·2019Activate Customer-Centric Marketing
Google·2019Digital Sales
Google·2019Google AdWords Search
Google·2016Google AdWords Display
Google·2016Marketing in a Digital World
Coursera·2015Autodesk 3D Studio Max 9
YAT·2008Flash MX Core
YAT·2003Kuwait 2000 Web Page Design Competition
Kuwait English School·1999