Gasser Rayhan

Head of Digital MarketingFull Time

• Job Details:• Actively contribute to the devising of NBK Egypt’s digital strategy, steering best practice in the area of digital user experience and content through industry best practice, and analytic data. • Exploring the utilization of market-leading, multi-channel communication developments, and technologies to keep all our audiences informed, engaged, and connected with NBK Egypt. • Devising strategies to drive online traffic to the online channels. • Delivering an effective content marketing strategy, securing feedback, endorsement, and support from key stakeholders, tailored to the audience, brand, and key institutional themes. • Leading the content, web, and CRM areas to deliver industry-leading digital experience and traffic enhancing content that meets the strategic objectives of NBK Egypt, supported by analytics. • Driving innovation and encourage the business units to seek out and identify new trends in digital, including technical enhancement, content creation, and deployment. • Driving efficiency and planning processes that will aid digital delivery and content creation. • Anticipating future demands and identifying strengths, weaknesses, opportunities, and threats and formulate action plans where necessary. • Tracking conversion rates and making improvements to the website. • Developing and managing digital marketing campaigns while working closely with third party agencies. • Utilizing the paid search, social media, SEO, and PPC. • Working on enhancements to NBK Egypt’s marketing-focused digital landscape. • Improving the usability, design, content, and conversion of NBK Egypt website. • Overseeing the digital campaign plans and ensure they are innovative, brand-led and effective.

Digital Marketing ManagerFull Time

• Job Details:• CERTIFICATION - 7 Habits of Highly Effective People - FEB 2019 • SAR 300 million online sales revenue in 2018 on online products • CERTIFICATION - Spot Excellence Outstanding Performance - AUG 2017 • 10% increase in online sales growth written premium (GWP) in 2017

Digital Marketing Specialist & StrategistFull Time

• Job Details:• Adhering to Al Rajhi Takaful digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Al Rajhi Takaful digital-marketing related activities including alrajhitakaful.com, social media sites, microsites and digital marketing campaigns. • Manage Al Rajhi Takaful’s sales and marketing presence on social networks and e-commerce channels. • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO. • Analyze and report on customer behavior insights to improve alrajhitakaful.com. • Manage e-mail marketing programs, lists, imports, and permissions. • Conduct landing page and e-mail campaign tests. • Coordinate online sales and marketing events, such as webinars. • Develop and write digital content and maintain content publishing editorial calendar. • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support. • Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners. • Develop creative briefs to give the internal creative team and agencies clear direction. • Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Al Rajhi Takaful branding specifications. • Ensure digital design is optimized for branding, impact, SEO, web development, etc. • Comply with Regulatory routing, documentation and archiving standards. • Identify opportunities for applying new technologies, digital products and services to online campaigns. • Preparation of sales incentive plans for the team. • Planning strategy and financial budget for E-channels online department.