Firhan P

Section Head Commercial & Customer Insight Analysis

• Job Details:Delivered weekly, monthly, and quarterly business reviews directly to the CEO of Super Indo, covering key commercial and customer functions such as national market analysis, market share, customer insights, revenue, promotions, and data partnerships. Developed cost and profitability analysis, including 'what-if' scenarios, to support strategic pricing and margin decision. Led the data monetization project by developing a secure, self-service analytics environment for supplier partners, generating IDR 32 billion annually. Increased other income by 250% by transforming manual data monetization tasks into an automated, self-service dashboard, resulting in a 75% increase in participating suppliers. Transformed manual reporting processes into automated Power BI dashboards, enabling customized market analysis with various parameters. Created annual target of sales, profit, and promotion support from supplier breakdown into daily, and per store for operational execution. Developed system of sales forecasts by incorporating actual sales, profit, and promotion support.

Project & Cost Management Specialist

• Job Details:Created and managed invoice systems integrated with project milestones and vendor performance tracking. Led the transformation of business processes from manual reporting to an integrated system, delivering cost savings of over IDR 250 million annually through improved efficiency and accuracy. Developed automated dashboards for daily, weekly, and monthly contractor reports, supporting on-time project delivery and cost transparency. Designed and developed in-house applications from scratch to manage cost control, project monitoring, S-curve tracking, and ROI reporting, in collaboration with finance & engineering teams. Streamlined documentation processes and monitored equipment rental usage, reducing reporting errors and increasing operational accountability. Initiated a project control dashboard to track all customer activities and potential upselling opportunities. Improved communication across finance, engineering, and commercial teams with shared reporting tools and alert systems.