Fawzi Nadim Elwafaei

Head of Strategic PlanningFull Time

• Job Details:As the head of the strategic financial planning department, I am currently responsible for evaluating and shaping the strategic decision making process for the company. My focus is to evaluate viable business models and investment opportunities in order to arrive at the optimal strategic direction for the company, maximizing its financial performance and enhancing shareholders' value. Since joining Flora in May 2016, the following milestones enabled me to accomplish my mandate: o Undertaking a comprehensive standard costing exercise for the entire product portfolio of the company, enabling us to stand on a solid understanding of our costing structure; o Undertaking a comprehensive review of the pricing and profitability of each product of the company's portfolio (converted and un-converted products) part of an exercise to re-shape the portfolio in light of our current pricing structure and current market conditions. o Developing a restructuring plan for our operations and production lines in light, of our planned operating capacity and rapidly changing market conditions (i.e., rising utility tariffs and currency exchange rates). o Developing a business plan for the company for the remainder of 2016 and the whole financial year, 2017. o Evaluating opportunities for investing in energy project to reduce current energy consumption. o Evaluating the company's capital structure and exploring new financing sources.