profile-img

Fatma Mazloum

Assistant Marketing Manager at Somabay

Maadi, Cairo, Egypt

Work Experience

  • Assistant Marketing ManagerFull Time

    Somabay

    Mar 2015 - Present -10 yrs, 4 months

    Egypt

    • Job Details:• Assist in the development & implementation of company IMCP (Integrated marketing communication plan) through its phases: o Planning: setting yearly program objectives, budget, media plan and major activities and campaigns selection o Controlling the program time schedule, budget, delivery quality o Supervise & follow up IMCP with the relevant stakeholders (Hospitality & Operations, Real Estate marketing teams, Public relations and internal Communications) • Inform and update the agency with the annual plan objectives and company strategic directions • Act as company representative at various events • Coordinate layout approvals for all materials from internal stakeholders and external partners • Develop and review online presence on digital platforms & Social media portals • Assess communication methods results (tracking & reporting statistics on website, newsletter, social media pages…) • Responsible for new launch campaigns & related P.O.S materials. (support Real Estate, Hospitality & Operations teams in relation to agency) • Support marketing manager in accomplishing all responsibilities via promoting the destination, enhancing on-site branding, project management and event management • Build and strengthen brand via advertising, social media and many other marketing vehicles • Liaise with advertising agency regarding content development and production of corporate promotional material • Verify implementation of corporate guidelines across all marketing collateral • Develop all necessary brand assets and promotional material for new outlets and facilities • Supervise social media agency activities daily management, events live coverage and execution of campaigns for local and German market • Manage the annual calendar of events through pre-event planning, branding/merchandise development and event supervision • Identify an efficient work flow to accomplish multiple projects and meet tight deadlines
  • Creative Advertising

    • Senior Account ExecutiveFull Time

      Feb 2014 - Feb 2015 -1 yr

      Egypt , Cairo

      • Job Details:• Initiated and implemented new jobs for multiple clients based on relevant market needs • Executed briefing material and present communication strategy during pitches • Oversaw material development in preparation of launch campaigns • Administered different print material quotations for clients based on their requirements to meet their budget • Developed and executed advertising campaigns starting from the briefing stage until the production phase • Evaluated content production i.e. advertisements, artwork, designs, POS material, etc. • Directed clients and advised on best suited communication tools and solutions • Trained and supervised interns as part of their induction Handled Accounts: • Abu Dhabi Islamic Bank (ADIB Egypt) | Iffco Egypt (Oils & Fats Segment) | Renault | Fresh Home Appliances | Tank Water Filters (By Minlo) | Telecom Egypt (TE)
    • Account ExecutiveFull Time

      Sep 2012 - Feb 2014 -1 yr, 5 months

      Egypt , Cairo

      • Job Details:• Liaised between client’s and internal departments to ensure efficient delivery of work • Coordinated with multiple clients on daily basis to discuss current and upcoming projects • Reviewed and presented concepts, layouts and copy to the client for approval • Developed summary reports and briefs for agency colleagues to guarantee a smooth work flow utilizing the best advertising solutions for the client • Accomplished regular urgent tasks and continuously met tight deadlines
  • Account ExecutiveInternship

    In Media for Communications

    Jun 2012 - Aug 2012 -2 months

    Egypt

    • Job Details:-Approaching new prospective clients on the corporate side. -Performing a professional presentation about the company and its products. -Negotiating with the prospects different advertisements methodology. -Closing deals and contracts in order to achieve set targets.
  • Intern; Sales and marketing coordinatorInternship

    The American Chamber of Commerce

    Sep 2011 - Dec 2011 -3 months

    Egypt , Cairo

    • Job Details:Contributed in marketing the Business Information Center (BIC) services. Executed direct marketing activities such as; Telemarketing i.e. telesales.
  • Education

    • BA in Integrated marketing communication

      American University in Cairo (AUC)

      Jan 2007 - Jan 2011 - 4 yr

    • BA in Mass Communication

      American University in Cairo (AUC)

      Jan 2007 - Jan 2011 - 4 yr

    • High School - American diploma

      The International School of Choueifat

      Jan 2007 

    Activities

    • Marketing Team Member at Organ Transplant & Donation Initiative, Egypt

      Volunteering

      Aug 2012 - Dec 2012 -4 months

    • Team member/Corporate volunteer from AmCham at INJAZ Egypt

      Volunteering

      Nov 2011 - Dec 2011 -1 month

    • Team member, volunteer program at INJAZ Egypt

      Volunteering

      Nov 2011 - Dec 2011 -1 month

    • Team member, Fundraising and Public relations at Festival of Freedom (University Project-Fundraised event to build a statue commemorating Jan. 25 martyrs)

      Student Activity

      Feb 2011 - May 2011 -3 months

    Skills

    • Microsoft Office
    • Adobe Photoshop
    • Adobe Indesign

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    Share this Profile