Fatma Waleed El Bassil

Digital Marketing OfficerFull Time

• Job Details:• Digital Presence Management: Managed all digital activities, focusing on social media platforms and crafting compelling online communications to enhance the company's digital brand presence. • Collaboration and Coordination: Collaborated and working closely with marketing colleagues, professionals and internal departments to coordinate brand awareness activities. Collaborated with on-ground/offline marketing team to manage event logistics, booth setups, activations, and print materials, to ensure seamless execution and integration of all marketing effort • Agency Communication: Handled communication and briefing external marketing and digital agencies to ensure the delivery of monthly content calendars and managed monthly shooting schedules. • CRM and Email Marketing: Oversaw CRM and email marketing campaigns, implementing effective segmentation and personalized communication strategies. • Event Planning: Planned and executed various events, including Open Days, Orientations, alumni, and recruiting events. Played a key role in organizing major events as the Coventry University Class of 2023 Egypt Branch Graduation Ceremony at The Knowledge Hub Universities, ensuring successful execution and impactful public relations. • Graphic Design: Provided graphic design expertise for various projects, including the creation of high-quality print materials, engaging social media content, and visually compelling designs for event activations. Ensured consistency and professionalism across all visual elements to align with brand standards and enhance overall marketing impact.

Senior Account ManagerFull Time

• Job Details:• Spearheaded and meticulously managed the end-to-end development of highly tailored e-commerce systems for diverse clientele. • Orchestrated collaborative efforts across internal departments to ensure efficient fulfillment of clients' evolving needs, fostering a cohesive and client-centric approach. • Played a strategic role in shaping comprehensive business plans and strategies to meet and exceed client expectations. • Identified and analyzed market trends, providing insights into consumer behaviors and adapting services in real-time to keep clients ahead in their industries. • Followed up on leads, successfully winning new clients, and developed strategic plans to manage and grow existing accounts. • Retained clients by building strong, trusting relationships and understanding their needs, identifying opportunities for upselling. • Delivered superior customer service, ensuring client satisfaction through effective communication and coordination with internal teams. • Managed internal teams to deliver on clients' needs, ensuring seamless video production, photo shoots, and maintaining brand image and positioning. • Worked with clients across various industries, with a focus on FMCG brands as Rayahen Roastery, Abdelrehim Kouider, Sage, Dokaneh, Harir, and Dar Ward, as well as other clients including Dishes n’ More, Antarvie Couture, Abdou Moustafa, Kirmena, and Pompelo. • Maintained project management sheets, created monthly content calendars, and followed up on payment collections, while managing all contracts and agreement

Account ExecutiveFull Time

• Job Details:• Fostered robust client relationships by effectively communicating, understanding their needs, and building value-based connections. • Contributed to the development of e-commerce systems, collaborating seamlessly with internal departments to fulfill client requirements. • Played a key role in strategic planning, formulating business plans and strategies to optimize client satisfaction and project success. • Engaged in content creation for social media, identifying goals, crafting valuable posts, and strategically distributing content across suitable platforms. • Managed both client relationships and content creation, ensuring impactful and engaging digital communication across various channels