
Fatma Reda Ali
Journalist at Sada El ballad
Mokattam, Cairo, EgyptWork Experience
Digital Marketing ExpertPart Time
High-Q international Academy
Feb 2024 - Present -1 yr, 5 months
Egypt , Cairo
- Job Details:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Design, build, and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels.
Newsletter managerFull Time
Al safar & partners
Feb 2019 - Sep 2021 -2 yrs, 7 months
- Job Details:Edit and proofread newsletters for grammar, punctuation, spelling, and style Manage a team of Writers to ensure all deadlines are met Plan email marketing campaigns and oversee their execution Pitch newsletter topics to the content team Maintain an up-to-date list of subscribers Write newsletters when necessary. Organize layout and select photos and graphics for newsletters.
JournalistFull Time
Sada El ballad
Jun 2016 - Present -9 yrs, 1 month
Egypt
- Job Details:Research to uncover interesting and significant news Gather, corroborate, and interpret data Interview key persons (witnesses, sources, etc.) to obtain more information Use findings to construct a well-written article Retain awareness of the readers’ point of view Obtain first-hand information by being present in happenings Receive assignments or investigate news leads/tips Comply with the moral code of the profession Maintain notes and audio recordings Partner with other journalists, editors, producers, etc Establish contacts and sources for use in future research Keep abreast of developments by studying papers, attending events, etc.
Education
Bachelor's Degree in Communications and Information Sciences
Ain Shams University (ASU)Jan 2016
Achievements
https://www.elbalad.news/search/query/?page=1&w=%d9%81%d8%a7%d8%b7%d9%85%d8%a9+%d8%b1%d8%b6%d8%a7
Skills
- word
- Social Media
- Adobe Photoshop
- indesign
- Content Creation
- Adobe illustrator
- Media Buying
- Journalist
- Writing
- media
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
English
SYE·2013Journalism
Radio Horytna·2012