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Fatma Reda Ali

Journalist at Sada El ballad

Mokattam, Cairo, Egypt

Work Experience

  • Digital Marketing ExpertPart Time

    High-Q international Academy

    Feb 2024 - Present -1 yr, 5 months

    Egypt , Cairo

    • Job Details:Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns Design, build, and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels.
  • Newsletter managerFull Time

    Al safar & partners

    Feb 2019 - Sep 2021 -2 yrs, 7 months

    • Job Details:Edit and proofread newsletters for grammar, punctuation, spelling, and style Manage a team of Writers to ensure all deadlines are met Plan email marketing campaigns and oversee their execution Pitch newsletter topics to the content team Maintain an up-to-date list of subscribers Write newsletters when necessary. Organize layout and select photos and graphics for newsletters.
  • editorFull Time

    sada elbalad

    Jul 2016 - Jan 2019 -2 yrs, 6 months

    • JournalistFull Time

      Sada El ballad

      Jun 2016 - Present -9 yrs, 1 month

      Egypt

      • Job Details:Research to uncover interesting and significant news Gather, corroborate, and interpret data Interview key persons (witnesses, sources, etc.) to obtain more information Use findings to construct a well-written article Retain awareness of the readers’ point of view Obtain first-hand information by being present in happenings Receive assignments or investigate news leads/tips Comply with the moral code of the profession Maintain notes and audio recordings Partner with other journalists, editors, producers, etc Establish contacts and sources for use in future research Keep abreast of developments by studying papers, attending events, etc.
    • Education

      • Bachelor's Degree in Communications and Information Sciences

        Ain Shams University (ASU)

        Jan 2016 

      Achievements

      https://www.elbalad.news/search/query/?page=1&w=%d9%81%d8%a7%d8%b7%d9%85%d8%a9+%d8%b1%d8%b6%d8%a7

      Skills

      • word
      • Social Media
      • Adobe Photoshop
      • indesign
      • Content Creation
      • Adobe illustrator
      • Media Buying
      • Journalist
      • Writing
      • media
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      Languages

      • Arabic

        Fluent
      • English

        Advanced

      Training & Certifications

      • English

        SYE·2013
      • Journalism

        Radio Horytna·2012
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