FY

Fatih Yaman

Marketing Director for Jordan & Palestine

Istanbul, Turkey

Work Experience

  • Marketing Director for Jordan & Palestine

    Japan Tobacco International

    Jun 2018 - Jun 2023 -5 yrs

    Jordan

    • Job Details:Led marketing team, responsible for Jordan & Palestine cluster, reporting to GM and MENA regional marketing & sales VP. Developed fragmented and flexible portfolio fit for future, enabling all pricing moves, answering consumer needs. Strengthened all brand KPIs and made them hold top 3 positions in the market. Deployed a well-coordinated marketing and sales strategy in Palestine market reaching 86% CAGR in OCC end of '22. Managed and coached a diverse team of 9.
  • Brand Strategy and Portfolio Manager

    Japan Tobacco International

    Jan 2017 - May 2018 -1 yr, 4 months

    Turkey

    • Job Details:Developed and conducted all strategic planning agenda including research and new product development. Introduced below base family for the leading brand of JTI.
  • Marketing Manager

    Japan Tobacco International

    May 2012 - Jan 2017 -4 yrs, 8 months

    Turkey

    • Job Details:Led #1 FMCG brand, Winston, in Turkey. Established new positioning of brand in all-restricted environment. Managed all program development process including limited communications in all channels and all HoReCa activities.
  • Brand Strategy/Program Development Manager

    Japan Tobacco International

    May 2010 - May 2012 -2 yrs

    Turkey

    • Job Details:Led premium brands including Camel, Salem, Sobranie, Glamour, Silk Cut & Mild Seven. Launched Camel sub-family which grew to be bigger than base family.
  • Education

    • Bachelor's Degree in Marketing

      Sheffield University

      Jan 1998 - Jan 2000 - 2 yr

    • Bachelor's Degree in Environmental Engineering

      ISTANBUL TECHNICAL UNIVERSITY

      Jan 1994 - Jan 1995 - 1 Year

    • Bachelor's Degree in Environmental Engineering

      ISTANBUL TECHNICAL UNIVERSITY

      Jan 1990 - Jan 1994 - 4 yr

    Skills

    • Budgeting
    • Market Research
    • Strategic Management
    • Business Development
    • Digital Marketing
    • Innovation
    • Portfolio Management
    • Project Management
    • Staff management
    • Change Management
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    Languages

    • English

      Fluent
    • Turkish

      Fluent
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