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Fatih Yaman
Marketing Director for Jordan & Palestine
Istanbul, TurkeyWork Experience
Marketing Director for Jordan & Palestine
Japan Tobacco International
Jun 2018 - Jun 2023 -5 yrs
Jordan
- Job Details:Led marketing team, responsible for Jordan & Palestine cluster, reporting to GM and MENA regional marketing & sales VP. Developed fragmented and flexible portfolio fit for future, enabling all pricing moves, answering consumer needs. Strengthened all brand KPIs and made them hold top 3 positions in the market. Deployed a well-coordinated marketing and sales strategy in Palestine market reaching 86% CAGR in OCC end of '22. Managed and coached a diverse team of 9.
Brand Strategy and Portfolio Manager
Japan Tobacco International
Jan 2017 - May 2018 -1 yr, 4 months
Turkey
- Job Details:Developed and conducted all strategic planning agenda including research and new product development. Introduced below base family for the leading brand of JTI.
Japan Tobacco International
May 2012 - Jan 2017 -4 yrs, 8 months
Turkey
- Job Details:Led #1 FMCG brand, Winston, in Turkey. Established new positioning of brand in all-restricted environment. Managed all program development process including limited communications in all channels and all HoReCa activities.
Brand Strategy/Program Development Manager
Japan Tobacco International
May 2010 - May 2012 -2 yrs
Turkey
- Job Details:Led premium brands including Camel, Salem, Sobranie, Glamour, Silk Cut & Mild Seven. Launched Camel sub-family which grew to be bigger than base family.
Education
Bachelor's Degree in Marketing
Sheffield UniversityJan 1998 - Jan 2000 - 2 yr
Bachelor's Degree in Environmental Engineering
ISTANBUL TECHNICAL UNIVERSITYJan 1994 - Jan 1995 - 1 Year
Bachelor's Degree in Environmental Engineering
ISTANBUL TECHNICAL UNIVERSITYJan 1990 - Jan 1994 - 4 yr
Skills
- Budgeting
- Market Research
- Strategic Management
- Business Development
- Digital Marketing
- Innovation
- Portfolio Management
- Project Management
- Staff management
- Change Management
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Languages
English
FluentTurkish
Fluent