Fatih Yaman

Marketing Director for Jordan & Palestine

• Job Details:Led marketing team, responsible for Jordan & Palestine cluster, reporting to GM and MENA regional marketing & sales VP. Developed fragmented and flexible portfolio fit for future, enabling all pricing moves, answering consumer needs. Strengthened all brand KPIs and made them hold top 3 positions in the market. Deployed a well-coordinated marketing and sales strategy in Palestine market reaching 86% CAGR in OCC end of '22. Managed and coached a diverse team of 9.

Brand Strategy and Portfolio Manager

• Job Details:Developed and conducted all strategic planning agenda including research and new product development. Introduced below base family for the leading brand of JTI.

Marketing Manager

• Job Details:Led #1 FMCG brand, Winston, in Turkey. Established new positioning of brand in all-restricted environment. Managed all program development process including limited communications in all channels and all HoReCa activities.