Farida Shalaby

Industrial Development Group - Idg

• Marketing SpecialistFull Time

  Feb 2022 - Present -3 yrs, 5 months

  Egypt , Giza

  • Job Details:Supported and handled IDG’s biggest event in Alamein starting from idea generation to full communication with Art D’Egypt to execution. ▪ Managed to save 350,000 EGP by getting sponsorships through proposals and factory visits. ▪ Developed e2 Alamein’s brand identity and sales kit. ▪ Identified customer trends, competitor offerings and demographic data for each park through market research ▪ Discovered effective marketing and promotional channels to reach our target clients, including media platforms to be used to relay product messages. ▪ Liaise with creative teams to come up with graphic designs, newsletters and branding ideas. ▪ Presented and executed creative ideas for marketing activities including summer giveaways. ▪ Partnered with GIZ through full-fledged proposal for multiple projects. ▪ Lead supplier and agency relationships to ensure maximum return on investment. ▪ Worked on e-commerce platform research and presentations. ▪ Worked on all promotional materials such as promotional and branded gifts, business cards, digital screens and billboard banners. ▪ Conducted research on a self-storage project, gathering all the necessary data that is now being launched in e2 Alamein (Khazen) ▪ Worked on re-developing the company’s website (main website and one for each park) and Khazen’s website. ▪ Managed business finances, including paying vendors and suppliers.
• Business Development ExecutiveFull Time

  Jun 2020 - Present -5 yrs, 1 month

  • Job Details:Added new revenue channels such as industrial services solutions for our existing manufacturers ▪ Implemented targeting methodology for each park, conducted 1800 call for two months to filter leads and established 540 potential clients for mega projects. ▪ Conducted comprehensive industry benchmarking exercise (local and global) to revamp the company strategy and increase revenue generating services. ▪ Developed new revenue streaming methodology by creating a new project (Self-storage) through comprehensive research, feasibility study and business plan. ▪ Conducted strategic governmental study to decrease operating industrial expenses that successfully resulted in decreasing industrial natural gas prices. ▪ Created full-fledged proposals with tailored propositions to attract different target audiences/investors for industrial parks. Identified potential clientele, contacted them and presented proposals. ▪ Strategically positioned each of the company industrial parks, in coordination with marketing team, as well as developing the key communication messages.