Farah Maged Nashed

Joud

• Marketing and Sales ManagerFull Time

  Jul 2015 - Jul 2019 -4 yrs

  Egypt , Cairo

  • Job Details:• Set the strategic marketing plan and positioning, as well as overall business objectives. • Establishes marketing goals based on past performance and market forecasts • Oversee current offerings and come up with initiatives for new products or services • Expand the company’s channels and analyze international market opportunities • Develop strategies and tactics to get the word of mouth about our company and drive qualified traffic • Deploy successful marketing campaigns and own their implementation from ideation to execution • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely • Oversee and approve marketing material, from website banners to hard copy brochures and case studies • Measure and report on the performance of marketing campaigns, gain insight and assess against goals • Analyze consumer behavior and adjust email and advertising campaigns accordingly • Developing a pricing strategy that maximizes profits and market share and customer satisfaction
• Brand managerFull Time

  Jul 2012 - Jul 2015 -3 yrs

  Egypt , Cairo

  • Job Details:• Create and manage an efficient and effective operational guidelines and procedures. • Plan and Execute new marketing campaigns. • Direct sales activities through the current channels of distribution. • Develop new selling mediums, potential markets and exporting opportunities. • Analyze the brand performance indicators and use as a benchmark for future forecast. • Plan new product releases and develop all the marketing and sales activations for a successful product launch. • Build strong customer database and utilize it in creating new targeting campaigns and promotions. • Lead successful B2B relationships with current and potential business customers. • Conduct analysis and periodical reviews of the brand, competitors, customers and consumer trends to enhance the brand’s equity and marketplace performance. • Manage the company’s inventory levels, monitor production lines, and seek to enhance the production capacity and efficiency in accordance to demand. • Expand the company’s exporting opportunities as a main channel of distribution.