Basic Info
Fady Sobhy
8 years
Cairo, Egypt
Master's Degree
Manager
Work Experience
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Senior Brand Manager at Lactalis
Experience DetailsSenior Brand Manager Marketing/PR/Advertising Manager
• Proposed and tested the winning concepts for a 5 years horizon growth strategy for President Cheese. Company DetailsLactalis (multinational) Cairo, Egypt More than 1000 employees FMCG N/A
May 2016 to present (1 year 3 months)
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Brand Manager at Kelloggs
Experience DetailsBrand Manager Marketing/PR/Advertising Manager
• Led the first integration project between Kellogg’s and BiscoMisr from innovation funnel to launch the first ever Cocopops cake in the world, developing sales by 5% of overall company portfolio. Company DetailsKelloggs (multinational) Cairo, Egypt More than 1000 employees FMCG N/A
May 2013 to Apr 2015 (1 year 11 months)
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Product specialist at Sanita
Experience DetailsProduct specialist Marketing/PR/Advertising Experienced (Non-Manager) • Full Setup for the new portfolio; Brand & product positioning, pricing, product specifications and configuration innovation (20skus), distribution channels and regions & packaging designs. Company DetailsSanita (multinational) Cairo, Egypt More than 1000 employees FMCG N/A
Sep 2012 to Apr 2013 (7 months)
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Key Accounts (HORECA) Marketing Assistant at Gouna Bev Subsidiary of Orascom Holding International
Experience DetailsKey Accounts (HORECA) Marketing Assistant Marketing/PR/Advertising Experienced (Non-Manager)
Key Accounts (HORECA) Marketing Assistant, February 2011 till August 2012. Company DetailsGouna Bev Subsidiary of Orascom Holding International (multinational) Cairo, Egypt More than 1000 employees FMCG N/A
Oct 2010 to Aug 2012 (1 year 10 months)
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Sales Executive at Media Line
Experience DetailsSales Executive Marketing/PR/Advertising Entry Level • Acting as Media Consultant in terms of media planning and buying for Eva Pharma, Eva Cosmetics, Oriental Weavers, and, Yakoya Electronics. Company DetailsMedia Line Cairo, Egypt 51-100 employees Business Services - Other N/A
Feb 2010 to Sep 2010 (7 months)
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Education
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MBA in Bussiness adminstration
Education DetailsMBA Bussiness adminstration , managment, marketing University of Toledo, Egypt A / Excellent / 85 -100% N/A N/A University of Toledo
2014 - 2016
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BA in Bussiness adminstration
Education DetailsBA Bussiness adminstration , managment, marketing Misr International University (MIU), Egypt B / Very Good / 75 - 85% N/A N/A Misr International University (MIU)
2006 - 2009
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High School - American diploma
High School DetailsAmerican diploma rajac Egypt 2004 A / Excellent / 85 -100% N/A rajac
2004
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Certifications
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TOEFL
Jan 2012
Certificate detailsTOEFL Jan 2012 N/A N/A N/A
N/A |
Training and Courses
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Retail Audit at Nilesen
Mar 2016
Training/Course DetailsRetail Audit Mar 2016 Nilesen N/A |
Last update more than 1 months ago.
Profile Skills and Keywords
AnalyticalArabicBrand ManagerBrand ManagmentBusiness Services - OtherBusiness-orientedBussiness AdminstrationEnglishFMCGGouna Bev Subsidiary Of Orascom Holding InternationalInnovativeInternetKelloggsKey Accounts (HORECA) Marketing AssistantLactalisMBAManagmentMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WindowsMicrosoft WordOrganizerPresenterProduct SpecialistRetail AuditSales ExecutiveSanitaSenior Brand ManagerTOEFLSelf-assesed Skills
Tools and Technologies
Microsoft Office
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Internet
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Microsoft Word
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Microsoft Excel
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Microsoft PowerPoint
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Microsoft Windows
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Fields of Expertise
Marketing
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Brand Managment
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Key Skills
Analytical, Business-oriented, Presenter, Organizer, InnovativeOnline Presence
