Basic Info

Fady Sobhy

8 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Senior Brand Manager at Lactalis

Experience Details

Senior Brand Manager

Marketing/PR/Advertising

Manager

• Proposed and tested the winning concepts for a 5 years horizon growth strategy for President Cheese.
• Developed and implemented the social media strategy for President leading brands in the cheese category increasing engagement by 50% within three months.
• Managing, Coaching, Motivating, and developing the marketing team.
• Led and conduct research road map, Synthesis of consumer’s insights, exploratory qualitative research, and solid quantitative research on product concept, positioning, pricing, packaging design, product test, and advertising.
• Strategy formulation, definition of the right concept & offer, consumers studies, business model and route to market definition, project leader with a cross functional team.
• Leader of innovative packaging projects with factory CAPEX, to insure capacity utilization.


Company Details

Lactalis (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

N/A

May 2016 to present (1 year 5 months)
Brand Manager at Kelloggs

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

• Led the first integration project between Kellogg’s and BiscoMisr from innovation funnel to launch the first ever Cocopops cake in the world, developing sales by 5% of overall company portfolio.
• Awarded one of the best TV campaigns in the region by Kellogg’s headquarters.
• Participated in planning for the “route to market” across Egypt regions and channels for BiscoMisr, Temmies, and Kellogg’s, working with all departments to execute.
• Responsible for the Monthly Business Review, with the lead team.
• Supported Kellogg’s UK team for the internal communication and PR.


Company Details

Kelloggs (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

N/A

May 2013 to Apr 2015 (1 year 11 months)
Product specialist at Sanita

Experience Details

Product specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Full Setup for the new portfolio; Brand & product positioning, pricing, product specifications and configuration innovation (20skus), distribution channels and regions & packaging designs.


Company Details

Sanita (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

N/A

Sep 2012 to Apr 2013 (7 months)
Key Accounts (HORECA) Marketing Assistant at Gouna Bev Subsidiary of Orascom Holding International

Experience Details

Key Accounts (HORECA) Marketing Assistant

Marketing/PR/Advertising

Experienced (Non-Manager)

Key Accounts (HORECA) Marketing Assistant, February 2011 till August 2012.
• Acting as Trade Marketing Manager for Egypt, and reporting to Marketing Manager.
• Setting Trade Marketing Budget management and monitoring.
• Organizing events, and new launches.
• Ensuring alignment across the Sales and Marketing, including coordination with manufacturing and procurement.
Assistant Product Activation Executive, October 2010 till January 2011.
• Factory and farm training trips for staff for further comprehension of the industry.
• Responsible for sales force and HORECA members’ development, and Product knowledge training.


Company Details

Gouna Bev Subsidiary of Orascom Holding International (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

N/A

Oct 2010 to Aug 2012 (1 year 10 months)
Sales Executive at Media Line

Experience Details

Sales Executive

Marketing/PR/Advertising

Entry Level

• Acting as Media Consultant in terms of media planning and buying for Eva Pharma, Eva Cosmetics, Oriental Weavers, and, Yakoya Electronics.


Company Details

Media Line

Cairo, Egypt

51-100 employees

Business Services - Other

N/A

Feb 2010 to Sep 2010 (7 months)

Education

MBA in Bussiness adminstration

Education Details

MBA

Bussiness adminstration , managment, marketing

University of Toledo, Egypt

A / Excellent / 85 -100%

N/A

N/A

University of Toledo
2014 - 2016
BA in Bussiness adminstration

Education Details

BA

Bussiness adminstration , managment, marketing

Misr International University (MIU), Egypt

B / Very Good / 75 - 85%

N/A

N/A

Misr International University (MIU)
2006 - 2009
High School - American diploma

High School Details

American diploma

rajac

Egypt

2004

A / Excellent / 85 -100%

N/A

rajac
2004

Certifications

TOEFL
Jan 2012

Certificate details

TOEFL

Jan 2012

N/A

N/A

N/A

N/A

Training and Courses

Training/Course Details

Retail Audit

Mar 2016

Nilesen

N/A

This profile is not updated!
Last update more than 4 months ago.

Jobseeker photo

Profile Skills and Keywords

AnalyticalArabicBrand ManagerBrand ManagmentBusiness Services - OtherBusiness-orientedBussiness AdminstrationEnglishFMCGGouna Bev Subsidiary Of Orascom Holding InternationalInnovativeInternetKelloggsKey Accounts (HORECA) Marketing AssistantLactalisMBAManagmentMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WindowsMicrosoft WordOrganizerPresenterProduct SpecialistRetail AuditSales ExecutiveSanitaSenior Brand ManagerTOEFL

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Managment

Brand Managment

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Business-oriented, Presenter, Organizer, Innovative

Online Presence

https://www.linkedin.com/in/fady-sobhy-mba-marketing/https://www.facebook.com/fady.g.sobhy

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