Fady Ghobrial Sobhy

Marketing ManagerFull Time

• Job Details:Marketing Manager for Gourmet Food Solution Gourmet Group is the only supplier in Egypt for premium imported meat. • Building Portfolio for retail channel and setting the route to market accordingly. • Developing the HORECA operation with trade incentive and sales kits.

Senior Brand ManagerFull Time

• Job Details:• Proposed and tested the winning concepts for a 5 years horizon growth strategy for President Cheese. • Developed and implemented the social media strategy for President leading brands in the cheese category increasing engagement by 50% within three months. • Managing, Coaching, Motivating, and developing the marketing team. • Led and conduct research road map, Synthesis of consumer’s insights, exploratory qualitative research, and solid quantitative research on product concept, positioning, pricing, packaging design, product test, and advertising. • Strategy formulation, definition of the right concept & offer, consumers studies, business model and route to market definition, project leader with a cross functional team. • Leader of innovative packaging projects with factory CAPEX, to insure capacity utilization.

Brand ManagerFull Time

• Job Details:• Led the first integration project between Kellogg’s and BiscoMisr from innovation funnel to launch the first ever Cocopops cake in the world, developing sales by 5% of overall company portfolio. • Awarded one of the best TV campaigns in the region by Kellogg’s headquarters. • Participated in planning for the “route to market” across Egypt regions and channels for BiscoMisr, Temmies, and Kellogg’s, working with all departments to execute. • Responsible for the Monthly Business Review, with the lead team. • Supported Kellogg’s UK team for the internal communication and PR.