Fady Ghobrial Sobhy

Marketing ManagerFull Time

• Job Details:Dal Foods, Sudan & UAE August 2022 to Current Marketing Manager, Coca Cola Franchise, PC Nichols Franchise (Vimto), & Dal Food Brands. • Managing two teams of 8 members 2 senior brand manager, 2 brand manager, and 4 assistant brand manager. • Brand Custodian within the Consumer Foods Business Unit, to ensure the integrity of the brand values and the abidance to the Brand strategy. • Responsible for Brand annual budgets and brand building activities in terms of planning, development and execution to achieve to Brand strategy and overall BU business objective. • Working closely with the sales and trade marketing to support business KPIs and ensure perfect execution in market, also play an integral role of all NPDs and NPEs projects that are related to business.

Marketing ManagerFull Time

• Job Details:Group Brand Manager for Skin & Hair clinic. • Responsible for both consumer marketing (strategic role) and Trade marketing. • Digital transformation for the marketing communication and research, including media buying, and creative concept creation • Formulating and executing communication strategy for 6 ranges, with cost saving of execution of 75%. • Initiating a third category of food business from scratch and successfully launching a snacks category. • Growing the business with 20% CAGR and setting up a marketing team for the specialized range of EVA. • Developing the distributor’s channels for doubling the numeric coverage for new launches effectiveness. • Managing a team of 6 members 2 senior brand manager, 1 brand manager, and 3 assistant brand manager.

Senior Brand Manager ( Dairy Products) - CairoFull Time

• Job Details:Senior Brand Manager for President Cheese and Teama Milk • Proposed and tested the winning concepts for a 5 years horizon growth strategy for President Cheese. • Developed and implemented the social media strategy for President leading brands in the cheese category increasing engagement by 50% within three months. • Led and conduct research road map, Synthesis of consumer’s insights, exploratory qualitative research, and solid quantitative research on product concept, positioning, pricing, packaging design, product test, and advertising. • Strategy formulation, definition of the right concept, consumers studies, project leader for cross functional team. • Leader of innovative packaging projects with factory CAPEX, to insure capacity utilization.