Fady Rizkalla

Group Marketing ManagerFull Time

• Job Details:• Launched the company's rebranding phases, including but not limited to BTL, ATL, digital, and communications. • Continually identify and improve the company and its subsidiaries positioning and core customer segments. • Come up with innovative, customer-driven marketing campaigns for all Smartverse companies and its products which covers the segments of retail, FMCG, agriculture, oil, and smart distribution. • Supervise preparation of the budget, revenue and expenses forecasts, determine the marketing budget and ensure the budget is not exceeded. • Follow the company's KPIs and meet/ exceed the financial targets by the end of the quarter or financial year.

Marketing ManagerFull Time

• Job Details:Digital Duties & Responsibilities:  Plans, directs, and coordinates the marketing of the organization's projects and/or services.  Leads a team of branding specialist, events planners and advertising specialists to create high-traffic blog content, lead-converting resources, and shareable creative projects/events.  Supports marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals.  Craft and maintains the company brand, including messaging, tone, design, and public and analyst relations.  Establishes marketing goals to ensure share of market and profitability of products and/or services.  Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.  Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.  Communicates with outside advertising agencies on ongoing campaigns.  Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.  Develops and recommends pricing strategy for new and on-going projects which will result in the greatest share of the market over the long run.  Manage and develop all ATL & BTL campaigns.  Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.  Prepares marketing activity reports.

Cluster Marketing & Digital Manager - "Cairo & Upper Egypt Hotels"Full Time

• Job Details:Digital Duties & Responsibilities:  Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns  Design, build and maintain our social media presence in coordination with the 3rd party tool.  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  Identify trends and insights, and optimize spend and performance based on the insights  Brainstorm new and creative growth strategies  Plan, execute, and measure experiments and conversion tests  Collaborate with internal teams to create landing pages and optimize user experience  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points  Instrument conversion points and optimize user funnels  Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  Handle the email marketing with the third party tool Marketing Duties & Responsibilities:  Managing all marketing for the company/Hotel and activities within the marketing department.  Developing the marketing strategy for the company/Hotel in line with corporate objectives.  Co-ordinating marketing campaigns with sales activities.  Overseeing the company’s/Hotel’s marketing budget.  Planning and implementing promotional campaigns.  Manage and improve lead generation campaigns, measuring results.  Overall responsibility for brand management and corporate identity  Creating a wide range of different marketing materials.  Working closely with design agencies and assisting with new product launches.  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.  Analyzing potential strategic partner relationships for company/Hotel marketing.