
Fady Samir Habib
General Manager at Mix And Match
6th of October, Giza, EgyptWork Experience
General ManagerFull Time
Mix And Match
Nov 2016 - Present -8 yrs, 8 months
Egypt , Cairo
- Job Details:• Overseeing daily business operations. • Lead in the digital transformation of the company. • Lead in developing a fully integrated E-commerce channel providing the company's products globally. • Drive business development and expansion strategies to strengthen the company's market position. • Provide direction and guidance to employees in their assigned job duties. • Evaluate and improve operations and financial performance. • Set product pricing scheme based on research and market analysis. • Evaluate performance and productivity. • Ensure that employees follow company policies and procedures. • Work with the marketing agency and internal marketing team to set digital strategies, media buying budgets, and communication to improve brand awareness and assess campaign metrics and deliverables. • Reviewing analytics data and set methods to improve budget spend and ROAS. • Set production planning, material planning, and machinery planning with Supply Chain. • Run Gap and Stress analysis on all company factions to identify channels that need improvement. • Analyzing accounting and financial data. • Researching and identifying growth opportunities locally and internationally. • Manage orientations and exit interviews for employees.
Marketing ManagerFull Time
Kaza Order
May 2015 - Oct 2015 -5 months
Egypt , Cairo
- Job Details:+ Prepare marketing strategies in cross reference with all departments. + Develop 360 marketing campaigns that align with clients’ goals, including targeting recommendations, service optimization, and financial forecasts. + Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. + Identify opportunities to improve / optimize marketing program performance. + Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverable. + Manage client relationships and identify opportunities to grow those relationships. + Analyze online marketing campaigns using web analytic services. + Market and promote the company and its services successfully through emerging methods. + Identify critical success factors for digital marketing campaigns, using consumer browsing behavior and key analytic. + Evaluate end-to-end customer experience across multiple channels and customer touch points. + SEO + Coordinate with IT department to improve user experience through platforms testing and conducting research. + Create and Implement co-branded marketing activities with clients/partners. + Oversee team’s performance, provide training if needed.
Senior Marketing and Sales ConsultantFull Time
Kaza Order
Aug 2014 - May 2015 -8 months
Egypt , Cairo
- Job Details:Marketing: + Identify opportunities to improve / optimize marketing program performance. + Develop 360 marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities, and financial forecasts. + Conduct post program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations. + Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverable. + Manage client relationships and identify opportunities to grow those relationships. + Analyze online marketing campaigns using web analytic services. + Market and promote a company successfully through emerging methods such as mobile and social media marketing. + Develop online marketing tracking and reporting systems for a variety of organizations. + Identify critical success factors for Internet marketing campaigns, using consumer browsing behavior and key analytics. Sales: + Conduct a Study of the market place to evaluate each potential clients' segment and market share. + Prepare presentations, handouts, and sales forms. + Create customer awareness of eSmarts' products, systems, and solutions. + Form a proposal for prospects. + Handel contract negotiation with clients. + Oversee the completion of all contract requirements by the sales force for operation team. + Oversee management of sales team contracted business accounts. + Handling contract renewal with clients. + Provide proper and up-to-date documentation of sales force and clients activities. + Promote eSmart add-on services. + Negotiate promotional deals with clients for end users. + Maintains quality service by establishing and enforcing organization standards. + Coordinate with sales force and marketing team.
Senior Sales ExecutiveFull Time
- Job Details:+ Create customer awareness of Smart products, systems and solutions. + Create and maintain a customer base through evaluating their position in the industry; researching and analyzing sales options. + Prepare presentations, questionnaires, and handouts. + Management of contracted business accounts. + Form a proposal/ quotation for prospects. + Follow up on negotiations with prospect business. + Provide pre-sales technical support to partners and customers. + Handling signing/ renewing with business partners and distributes. + Follow up on receivables with financial department. + Provide proper and up-to-date documentation. + Maintains quality service by establishing and enforcing organization standards. + Coordinate with team.
Education
Bachelor’s degree in Marketing Management and International Business
Modern Sciences and Arts University (MSA)Jan 2005 - Jan 2010 - 5 yr
Bachelor’s degree in Marketing & International Business
Middlesex UnvirsityJan 2005 - Jan 2010 - 5 yr
High School - American diploma
Misr Language schoolJan 2004
Skills
- Adobe Photoshop
- Microsoft Excel
- Digital Marketing
- Analysis
- Management
- Project Management
- English
- Google Analytics
- Logistics
- General Management
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Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Digital Product Management: Modern FundamentalS
University of Virginia·2022Customer-Centric IT Strategy
University of Virginia·2022Design Thinking for Innovation
University of Virginia·2022Digital Transformation
University of Virginia·2022Leading the Modern Day Day Business
University of Virginia·2022Marketing Analytics
University of Virginia & Darden School of Business·2020Google Analytics Individual Qualification
Google·2020Google Ads - Measurement Certification
Google·2020Google Ads Search Certification
Google·2020Google Digital Garage
Google·2020Campaign Manager Certification Exam
Google·2020Search Ads 360 Certification
Skillshare·2020