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Fady Samir Habib

General Manager at Mix And Match

6th of October, Giza, Egypt

Work Experience

  • General ManagerFull Time

    Mix And Match

    Nov 2016 - Present -8 yrs, 8 months

    Egypt , Cairo

    • Job Details:• Overseeing daily business operations. • Lead in the digital transformation of the company. • Lead in developing a fully integrated E-commerce channel providing the company's products globally. • Drive business development and expansion strategies to strengthen the company's market position. • Provide direction and guidance to employees in their assigned job duties. • Evaluate and improve operations and financial performance. • Set product pricing scheme based on research and market analysis. • Evaluate performance and productivity. • Ensure that employees follow company policies and procedures. • Work with the marketing agency and internal marketing team to set digital strategies, media buying budgets, and communication to improve brand awareness and assess campaign metrics and deliverables. • Reviewing analytics data and set methods to improve budget spend and ROAS. • Set production planning, material planning, and machinery planning with Supply Chain. • Run Gap and Stress analysis on all company factions to identify channels that need improvement. • Analyzing accounting and financial data. • Researching and identifying growth opportunities locally and internationally. • Manage orientations and exit interviews for employees.
  • Marketing ManagerFull Time

    Kaza Order

    May 2015 - Oct 2015 -5 months

    Egypt , Cairo

    • Job Details:+ Prepare marketing strategies in cross reference with all departments. + Develop 360 marketing campaigns that align with clients’ goals, including targeting recommendations, service optimization, and financial forecasts. + Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. + Identify opportunities to improve / optimize marketing program performance. + Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverable. + Manage client relationships and identify opportunities to grow those relationships. + Analyze online marketing campaigns using web analytic services. + Market and promote the company and its services successfully through emerging methods. + Identify critical success factors for digital marketing campaigns, using consumer browsing behavior and key analytic. + Evaluate end-to-end customer experience across multiple channels and customer touch points. + SEO + Coordinate with IT department to improve user experience through platforms testing and conducting research. + Create and Implement co-branded marketing activities with clients/partners. + Oversee team’s performance, provide training if needed.
  • Senior Marketing and Sales ConsultantFull Time

    Kaza Order

    Aug 2014 - May 2015 -8 months

    Egypt , Cairo

    • Job Details:Marketing: + Identify opportunities to improve / optimize marketing program performance. + Develop 360 marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities, and financial forecasts. + Conduct post program analysis of marketing programs with a focus on providing data-driven marketing insights and recommendations. + Actively contribute to and manage analytically-oriented projects from inception to delivery, including client communication, internal team management, and the packaging / presentation of deliverable. + Manage client relationships and identify opportunities to grow those relationships. + Analyze online marketing campaigns using web analytic services. + Market and promote a company successfully through emerging methods such as mobile and social media marketing. + Develop online marketing tracking and reporting systems for a variety of organizations. + Identify critical success factors for Internet marketing campaigns, using consumer browsing behavior and key analytics. Sales: + Conduct a Study of the market place to evaluate each potential clients' segment and market share. + Prepare presentations, handouts, and sales forms. + Create customer awareness of eSmarts' products, systems, and solutions. + Form a proposal for prospects. + Handel contract negotiation with clients. + Oversee the completion of all contract requirements by the sales force for operation team. + Oversee management of sales team contracted business accounts. + Handling contract renewal with clients. + Provide proper and up-to-date documentation of sales force and clients activities. + Promote eSmart add-on services. + Negotiate promotional deals with clients for end users. + Maintains quality service by establishing and enforcing organization standards. + Coordinate with sales force and marketing team.
  • Senior Sales ExecutiveFull Time

    Smart Applications

    Jun 2014 - Sep 2014 -3 months

    Egypt , Giza

    • Job Details:+ Create customer awareness of Smart products, systems and solutions. + Create and maintain a customer base through evaluating their position in the industry; researching and analyzing sales options. + Prepare presentations, questionnaires, and handouts. + Management of contracted business accounts. + Form a proposal/ quotation for prospects. + Follow up on negotiations with prospect business. + Provide pre-sales technical support to partners and customers. + Handling signing/ renewing with business partners and distributes. + Follow up on receivables with financial department. + Provide proper and up-to-date documentation. + Maintains quality service by establishing and enforcing organization standards. + Coordinate with team.
  • Education

    • Bachelor’s degree in Marketing Management and International Business

      Modern Sciences and Arts University (MSA)

      Jan 2005 - Jan 2010 - 5 yr

    • Bachelor’s degree in Marketing & International Business

      Middlesex Unvirsity

      Jan 2005 - Jan 2010 - 5 yr

    • High School - American diploma

      Misr Language school

      Jan 2004 

    Skills

    • Adobe Photoshop
    • Microsoft Excel
    • Digital Marketing
    • Analysis
    • Management
    • Project Management
    • English
    • Google Analytics
    • Logistics
    • General Management
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    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Digital Product Management: Modern FundamentalS

      University of Virginia·2022
    • Customer-Centric IT Strategy

      University of Virginia·2022
    • Design Thinking for Innovation

      University of Virginia·2022
    • Digital Transformation

      University of Virginia·2022
    • Leading the Modern Day Day Business

      University of Virginia·2022
    • Marketing Analytics

      University of Virginia & Darden School of Business·2020
    • Google Analytics Individual Qualification

      Google·2020
    • Google Ads - Measurement Certification

      Google·2020
    • Google Ads Search Certification

      Google·2020
    • Google Digital Garage

      Google·2020
    • Campaign Manager Certification Exam

      Google·2020
    • Search Ads 360 Certification

      Skillshare·2020
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