Fadi Masri

Country Marketing HeadFull Time

• Job Details:Running the marketing department with a strategy of: Grow our Market Share Grow our SoW with our customers Provide Top Customer Service Enhance Customers Productivity Enhance our Products Portfolio with customer. Tasks & Achievements: • Create & Plan the company’s annual marketing strategy. • Create & Manage the annual marketing budget • Manage the corporate communications • Developed the company’s Mobile application • Created the company’s social media • Overlooking the marketing activities: Marketing Campaigns External & Internal Communications B2B Marketing Public Relations Social Media Marketing Events & Seminars Industry Relations

Group Retail & Marketing ManagerFull Time

• Job Details:• Fully focused in maximizing the company’s brands market share. • Developed the annual marketing plans and campaign to achieve sales volumes & profits. • Running the Retail Operations cross-functionally with support departments (Category, Supply Chain. IT) • Managing 52 Retail Outlets with 100+Staff • Retail Monthly / Quarterly and yearly Business plans: drafting, signing-off, execution, monitoring progress, rectifying and measuring outcomes • Business expansion and stores openings • Recruitments and Training • Quality and control assurance as per company policies. • Planning and forecasting (year-start budgeting and target setting) qualitative and Quantitative. • Store visitations and on-spot coaching • Area structuring and staff rotations (Promotions, Succession Plans, Introductions) KPI files at all levels • Stock and Supply Management (Ageing, Clearances, Promotions, Bundle offers, Recalls,...etc) • Performance presentation and management (Performance appraisals, performance management plans, poor/outstanding performance...etc) • Overseeing commercial activities and outcomes

Retail Marketing Department ManagerFull Time

• Job Details:• Fully focused on building company branding & communication tools. • Distinction of creating Project Arc, New Store Retrofit Plano-gram and Mystery Shopping Program. • Designed & developed plan to enhance the in-store POS communication & promotional offers. • Developed strategy for retail monthly offers and new distribution channels by creating “What’s on!” communication. • Established a monthly assessment & rewards program to promote retail customer service & sales. • Associated closely with STC (Saudi Telecom Co) marketing/sales departments, suppliers & agencies from mobile handsets/mobile accessory manufacturers, advertising, media, PR and print & production houses. • Create consumer reach & awareness by maximizing store footfalls and revenue through ATL & BTL distribution methods. • Key player in analysis, development and implementation of strategic business plans & policies ensuring organizational growth with maximum profitability & cost effectiveness. • Strive to put across the brand message effectively by planning & carrying out the right brand communication. Created & put into practice innovative business strategies to improve product awareness and ensure enhanced brand visibility. • Structure annual operational budgets. Implement control measures to contain expenses within defined limits.