Basic Info

Esraa Ali

6 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Brand Manager at Lovely Stores

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

• Implements marketing campaigns.
• Supervise on social media activities to make sure it is working on the plan.
• Making decisions about all branding.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Build customer satisfaction survey on different market segments using the database of the clients we have and piloting the update of our customer data.
• Execute all marketing, advertising and promotional activities.
• Supervise on researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Monitor, review and report on all marketing activity and results.
• Implement communication strategy efficiency within company.
• Determining the marketing budget
• Plans internal/ external events.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Stores visits and build detailed reports.


Company Details

Lovely Stores

Giza, Egypt

More than 1000 employees

Retail

https://www.facebook.com/LovelyStores.EG/

Feb 2017 to present (1 month)
Marketing Manager at Sunny Market

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Implements marketing campaigns by assembling and analyzing sales forecasts.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Design and conduct customer satisfaction survey on different market segments using the database of the clients we have and piloting the update of our customer data.
• Execute all marketing, advertising and promotional activities.
• Supervise on researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Monitor, review and report on all marketing activity and results.
• Implement communication strategy efficiency within company.
• Determining the marketing budget
• Plans internal/ external events.
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
• Consult with product development personnel on product specifications such as design, color, and packaging.
• Project manager for : 1- website project
2- Mob


Company Details

Sunny Market

Cairo, Egypt

51-100 employees

Retail

www.sunny.com.eg

Aug 2015 to Jan 2017 (1 year 5 months)
Assistant Marketing Director at Awfar market

Experience Details

Assistant Marketing Director

Marketing/PR/Advertising

Experienced (Non-Manager)

Marketing events and campaigns organizer:
-To provide a plan with the expected events.
-To organize events by providing a strategy and budget for every event.
-To attend events and make a brand awareness with customers.

Dealing and contracts:
-Finding the potential clients and contact them.
-To attend the meeting to sign contracts to achieve the organization’s target such as hyper markets “Carrefour, Dina farms, hyper one ,Bisco Misr , El-Abd…

E-marketing:
-Putting the out lines for the E-marketing goals and the quarterly target.
- To follow up with the E-marketing team to make sure that they are working on the plan “social media posts – social media ads-SEO”

Customer satisfaction surveys:
-To prepare the customer satisfaction surveys questionnaire.
-To prepare reports by the results.


Company Details

Awfar market

Cairo-Maadi, Egypt

101-500 employees

FMCG

www.awfarmarket.com

Aug 2014 to Aug 2015 (1 year)
Senior call center at Gourmet Egypt

Experience Details

Senior call center

Sales/Retail

Experienced (Non-Manager)

• In-bound calls & out-bound calls.
• Enters orders by transmitting information.
• Provides product/service information by answering questions; offering assistance.
• Maintains call center database by entering and verifying information; updating contact log.
• Improves quality results by recommending changes.
• Updates product knowledge.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments


Company Details

Gourmet Egypt

Cairo, Egypt

501-1000 employees

Food Services/Restaurants/Catering, FMCG

www.gourmetegypt.com

Jul 2011 to Aug 2014 (3 years 1 month)
Marketing Supervisor at Oriental Fruits

Experience Details

Marketing Supervisor

Marketing/PR/Advertising

Experienced (Non-Manager)

"part time job"
'- Marketing events and campaigns organizer:
-To provide a plan with the expected events.
-To organize events by providing a strategy and budget for every event.
-To attend events and make a brand awareness with customers.

E-marketing:
-Putting the out lines for the E-marketing goals and the quarterly target.
- To follow up with the E-marketing team to make sure that they are working on the plan “social media posts – social media ads-SEO”


Company Details

Oriental Fruits

Heliopolis, Cairo, Egypt

51-100 employees

Retail, Food and Beverage Production

N/A

Sep 2011 to Aug 2014 (2 years 11 months)
Assistant for the qualitative manager at Synovate Egypt

Experience Details

Assistant for the qualitative manager

Analyst/Research

Entry Level

Attending in home market research
making reports
analyze data and results
collecting data
evaluating customer's satisfaction


Company Details

Synovate Egypt (multinational)

Cairo, Egypt

501-1000 employees

Market Research

www.ipsos.com

Jun 2009 to Jun 2011 (2 years)

Achievements


2010 second place on the Egyptian republic in a painting competition 2010 first place in painting "Ain shames university"painting competition 2009 second place in painting "Ain shames university" 2008 third place in a painting competition "Ain Shames university "

Education

College Diploma in Marketing

Education Details

College Diploma

Marketing

American University in Cairo (AUC), Egypt

Not specified

N/A

Still in progress

American University in Cairo (AUC)
2016 - 2017
BA in commerce

Education Details

BA

commerce

Ain Shames University, Egypt

C / Good / 65 - 75%

Commerce-accounting

N/A

Ain Shames University
2006 - 2010
High School - Thanaweya Amma

High School Details

Thanaweya Amma

E'cole du bon passteur french language school

Egypt

1999

B / Very Good / 75 - 85%

N/A

E'cole du bon passteur french language school
1999

Certifications

Certificate details

professional marketing certificate

May 2013

N/A

N/A

N/A

American chamber

N/A

Certificate details

Introduction into marketing and digital marketing

Aug 2015

N/A

N/A

N/A

Pennselvania university

N/A

Certificate details

Introduction to food and health

Dec 2016

75% out of 100%

https://www.coursera.org/learn/food-and-health/home/week/2

https://www.coursera.org/learn/food-and-health/home/welcome

Stanford university

Food and nutrients to trends in eating to how to cook and eat for both your health and happiness.

Certificate details

Project Management "PMP"

Dec 2016

N/A

N/A

N/A

University of California, Irvine

-Foundation Project Management Elements
-Planning and Scheduling
-Project Leadership, Teamwork, and Dealing with Difficult People

Training and Courses

Training/Course Details

Marketing professional certificate

May 2013

American chamber in egypt

N/A

ICDL at UNISCO
Jun 2010

Training/Course Details

ICDL

Jun 2010

UNISCO

N/A

Training/Course Details

English course

Jun 2011

Berlitz

N/A

Training/Course Details

Basic business skills accusation

Aug 2011

FGF

English course customer service course communication skills course computer course

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Last update 1 days ago.

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Profile Skills and Keywords

AdaptiveArabicAssistant For The Qualitative ManagerAssistant Marketing DirectorBasic Business Skills AccusationBrand ManagerBusiness DevelopmentCateringChalangesCommerceCreativeDrawingDrawing And Oil PaintingEnglishEnglish CourseFMCGFlexibleFood And Beverage ProductionFood ServicesFrenchICDLInternet ResearchIntroduction Into Marketing And Digital MarketingIntroduction To Food And HealthMarket ResearchMarketingMarketing ManagerMarketing Professional CertificateMarketing SupervisorPlannerPresenterProfessional Marketing CertificateProject Management "PMP"ResearchRestaurantsRetailSalesSenior Call CenterSocialSynovate Egypt

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Advanced

: Intermediate

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Internet Research

Internet Research

: Advanced

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Drawing and oil painting

Drawing and oil painting

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Planner, Presenter, Creative, Flexible / Adaptive, Social

Online Presence

esraagamalhttps://www.linkedin.com/home?trk=nav_responsive_tab_home

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