Basic Info

Eman Fareed

15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Freelance Marketing and Business Analytics Consultant at EngineerEx

Experience Details

Freelance Marketing and Business Analytics Consultant

Marketing/PR/Advertising

Manager

• Provide market consultation on their portfolio of services.
• Public speaker at Engineerex Cairo Event: e.g. delivering career coaching session in Engineerex career fair event May 2016,
• Strengthening and semi-automating the candidate selection criteria and its process to identify best candidates to attend the fair out of 7000 registration forms.
• Establishing HR Analytics addressing different key HR business questions, e.g. EOC analysis


Company Details

EngineerEx

Cairo, Egypt

11-50 employees

Recruitment and Staffing

N/A

Apr 2016 to present (8 months)
Sales Analytics & Business Development Manager at Concrete Company

Experience Details

Sales Analytics & Business Development Manager

Marketing/PR/Advertising

Manager

Job Description, Key Roles & R


Company Details

Concrete Company

Cairo, Egypt

101-500 employees

Apparel and Fashion

http://www.concrete.com.eg/

Aug 2014 to Dec 2015 (1 year 4 months)
Global BI Revenue Mix Analytics Innovation Manager at Procter & Gamble Company (P&G)

Experience Details

Global BI Revenue Mix Analytics Innovation Manager

Marketing/PR/Advertising

Manager

Globe role covering all 5 regions: North America, South America, Europe, Middle East Africa, and Asia.

Roles & Responsibilities:
i. Led 3 global Discovery projects (including Landscape Assessment, Business Validation of Business Value and Study Request) in the area of innovation in SRM Mix Analytics, resulting in performing a Project
Establishment GO / NO-GO Decision for possible LAUNCH end of the fiscal year.
ii. As a project manager, led the global Discovery Projects in BI Analytics space, whereby:
a. managed the schedule,
b. managed resources
c. reviewed different mix visualizations and identified the set that could drive the most business value
d. proactively searched the right positioning of the new analytical data visualizations as either new service (as an SKU) or add-on to current services within SRM portfolio of Analytics
e. the interaction with a multifunctional team, internal business partners (within P&G) and external partners (Fractal in India),
f. proactively communicated the status of the project, activities and seeking help to remove roadblocks when needed.
g. And aligned with project board on the decisions of GO or NO-GO for the launch of each global project, based on the results of the study requested developed that incorporate all the business findings from the business need, business value, and resources required (i.e. budget, head count and time)

iii. Led the development of a global self-guided online SRM Tool-Box. Codified the SRM Framework and fitting each of the SRM portfolio of analytic tools within the 3 key processes across the business planning process, to enable higher and better adoption.

Top Achievements:
1. Performed Discovery work (i.e. feasibility study) to assess business potential to automate & scale globally some analytic capabilities for (1) Tracking Mix Actuals vs. Targets, (2) Integrating Further WHY related to Consumption Mix, (3) setting Mix Target Corridors, which resulted in global alignment on a NO-GO decision to launch during FY-13/14.
2. Led the digitization (Mar-Jun’14) of a self-guided SRM Toolbox and Training Toolkit for regional business units, local markets and sales force); linking Pricing, Promo and Mix analytic tools to the annual & monthly processes, to enable multifunctional teams from Business Analysis, Finance and Sales force to leverage SRM analytic solutions & tools efficiently and effectively.


Company Details

Procter & Gamble Company (P&G) (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://us.pg.com/our-brands

Sep 2012 to May 2014 (1 year 8 months)
Regional BI Strategy Revenue Analytics Service Adoption manager for Europe, Middle East & Africa (EMEA) at Procter & Gamble Company (P&G)

Experience Details

Regional BI Strategy Revenue Analytics Service Adoption manager for Europe, Middle East & Africa (EMEA)

Marketing/PR/Advertising

Manager

Roles & responsibilities:
i. Led & improved the service adoption levels for the BI Business Service of Strategic Revenue Management
across both analytics & reporting tool capabilities across EMEA region (working closely with 20+ business
units).
ii. Educated and trained business partners across diverse functions throughout the region of Europe, Middle East and Africa on available SRM BI reporting tools and reporting service cycle.
iii. Proactively performed internal market survey and SWOT analysis to identify the service operation gaps & placing a strong action plan to improve service management & increase adoption levels across large number
of business units within the EMEA region.
iv. Owned the Regional SRM service delivery plan. Providing consultation & recommendation on right analytical capability to address specific SRM business questions brought up by business units.
v. Managed resolution /escalation of issues to drive ongoing adoption of the BI reporting tool - RP 4.0 (i.e. usage and change management process)
vi. Led a large sized project in BI Reporting - The Pre-commercialization & Communication plan for RP 5.0 Launch), whereby:
a. Managed the schedule,
b. Co-developed the Training Toolkit to capture the business interpretation for each of the Analytic Reporting Data Visualizations
c. Proactively searched for improved ways as well as developed detailed training launch plan and CPS (complete planning schedule)
d. interacted with multifunctional team, business partners (within P&G) and two external partners (Fractal and InfoSys in India),
e. and proactively communicated the project status, activities & sought help to remove roadblocks when needed.
vii. Prepared procedural & operational manuals for staff & management on SRM.
viii. Established on-boarding program across the globe & coached 3 new team members.
ix. Proactively defined global service management communication program to enhance communication with business partners & business units and improve service engagement.

Top Achievements:
1. Drove adoption of SRM Analytics & Strategy Tracking tool “Revenue Pulse” across the EMEA region, whereby (i) owned the Regional delivery plan, (ii) provided consultation on which analytical capability within the SRM service portfolio addresses their business questions. As a result SRM Analytics adoption rate within EMEA region grew by index 175 (in Apr’-Sep’12).
2. Initiated a SWOT Analysis across EMEA region via running interviews across regional & local sites to identify service adoption gaps in order to set an action plan for FY12/13.
3. Co-develop the Commercialization & Communication plan by Aug’12 for the launch of SRM global repository “Revenue Pulse 5.0”, covering (i) Training Toolkit to capture business interpretation vs. technical features only (ii) develop a detailed training plan & launch CPS across EMEA region.
4. Building the Organization: Proactively re-vamped the Global SRM Handover & On-Boarding Program (including a detailed training material on the end-to-end processes within SRM services, from Framework to Analytics) to bring future new team members to the right level of knowledge and skills required in 3 months to contribute to work.


Company Details

Procter & Gamble Company (P&G) (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://us.pg.com/our-brands

Mar 2012 to Aug 2012 (5 months)
Western Europe Market Size Analytics Service Manager at Procter & Gamble Company (P&G)

Experience Details

Western Europe Market Size Analytics Service Manager

Marketing/PR/Advertising

Manager

Roles & responsibilities:
i. Led the business process transformation for the newly launched BI Business Service of Market Size Estimates & Projections (MEP) across both analytics & reporting tool capabilities across Western Europe region (working closely with 10+ business units to drive adoption and client satisfaction).
ii. Trained business partners across diverse functions throughout WE region on forecasting analytics & service reporting cycle.
iii. Led medium & large sized projects in Business Intelligence for MEP Analytics & Reporting, whereby:
a. managed schedules,
b. proactively searched for improved ways to manage the business service & enhance analytics reporting,
c. led User Acceptance Testing (UAT) for process/system automation projects,
d. interacted with multifunctional team, business partners (within P&G) and external partners (Fractal in India),
e. communicated project status & sought help to remove roadblocks when needed.
iv. Data mining through mountains of data (internal sales, retail audit data, macro-economic indicators) and performing predictive analytics, to anticipate what will happen based on historic market trends & future dynamics.
v. Leveraged data visualization (Spotfire & Excel graphs), and analytic tools (R, SAS) to grasp the business insights and presenting the conclusions & recommendations via MS Powerpoint and Word.
vi. Led meta-analysis on strategic business questions, assessing business trends per category - country and driving conclusion on total region.
vii. As subject matter expert, communicated complex data or advanced analytics into simple conclusions in order to empower P&G’s leadership (Directors, GMs and Vice Presidents) to drive strategic investment decisions.
viii. Led Globally Business Service Communication of MEP to business partners and commercialized the approach to other scalable services for re-application.
ix. Prepared procedural & operational manuals for MEP staff, and co-developed a Global Knowledge Management internal website.

Top Achievements:
1. Initiated and led 2 meta-analysis, assessing impact of pricing on Market Size Demand, covering regional scope for (1) WE Laundry during Jul-Aug'11, and (2) WE Baby Care during Nov-Dec'11, which enabled regional business teams in both categories to better estimate the effect of pricing on Market size demand & forecasts.
As a result, received positive testimonials from WE CMK Vice President - Anne Doberstein: “This is absolutely fantastic, it is a breakthrough! Great work by Eman and the MEP group!” As a result an article was published in internal newsletter in Feb’12 “Taking MEP Insights to a New Level”.
2. Led the service operations, its commercialization and drove adoption of this new global service in Western Europe region as Regional Service Leader & Subject Matter Expert across the 3 Market Size Revision Rounds per year.
3. Proactively contributed to several global MEP projects, whereby:
a) Led UAT of MEP Target Architecture Walk Phase (during Oct-Dec’11), enabling GO Decision of new application in time for Jan'12 Round,
b) Proactively Step-changed the way MEP Alignment Process works whereby: (1) qualified new approach in WE region which was rolled out globally later and (2) implemented in globally MEP software application in Sep’11.
c) Led Revamp of EMEA region Alignment Tracker “SNIPER” then later led merging all 5 regional versions into 1 Design to facilitate Market Size forecast alignment across the global.
d) Led global MEP communications mgr role whereby (1) designed and executed a Global MEP Communication Plan.
e) Co-Developed a Global MEP knowledge Management intranet website to compile and proactively safeguard knowledge related to processes and practices.
4. Building the Organization: Proactively designed Global MEP On-Boarding program (OND’11) whereby developed a standard program, checklist, training material & schedule to enable 3 new team members to cover all the key fundamental topics, processes, and technical skills in 3 months & work effectively and efficiently.
As a result received positive testimonial from Global MEP Service leader – Marcin Pasznicki: “She exceeded expectations for all of them and achieved tangible results in very short time. Her peers in MEP Team treat Eman as role model of Regional Leader. She has shown exceptional creativity, operational discipline and accountability, emphasized by all feedback providers.”


Company Details

Procter & Gamble Company (P&G) (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://us.pg.com/our-brands

Sep 2009 to Feb 2012 (2 years 5 months)
Near East Fabric & Home Care Business Analyst at Procter & Gamble Company (P&G)

Experience Details

Near East Fabric & Home Care Business Analyst

Marketing/PR/Advertising

Manager

Roles & responsibilities:
i. Worked closely with multifunctional teams and marketing business units (5+) to address key business questions regarding various marketing initiatives across Near East region (covering Egypt, Lebanon, Syria, Jordan and Iraq).
ii. Acted as trusted advisor to P&G’s middle management (Marketing Directors and Brand Managers)
whereby keeping them in-touch with the current market & competitive dynamics and, updating them on the ability to deliver current & near term business goals.
iii. Proactively addressed key business questions raised by business teams, assessing in-market performance included but not limited to: pricing strategy, key business drivers, marketing effectiveness, media spending, promotion strategy, shelf capacity, product assortment, distribution strategy, business reviews, competitive response modeling and post launch initiative analysis.
iv. Delivered On-Demand Analyses on highest-priority challenges requested by business partners (i.e. Brand managers and Directors)
v. Performed data mining through megabytes of data, turning it into meaningful information and actionable insights, and translating those insights into business recommendations & actions critical in the business decision making process.
vi. Leveraged user-friendly formats and displays to enable deeper business insights such as data visualization capabilities (excel graphs and spotfire), and analytic tools (JMP, excel, etc) to grasp the business building insights in our mountains of data, and presenting the conclusions & recommendations via MS Powerpoint and Word.
vii. Utilized analytical methodologies covering benchmarking, basic statistics, control charting, and forecasting to drive business decisions.
viii. Led Business Analytics On-boarding Program across two mega regions (EMEA and Asia) and enabling 43 fresh BAs to become skilled and reliable Business Advisors by the end of first 3 months. Plus became a solid analytical coach for 3 new BAs on their 1st year analytical projects.

Top Achievements:
Delivered various quality analyses & numerous actionable recommendations leveraging Business
Analysis competency and retail audit data, such as:
(1) Key Business Drivers Analysis for Egypt laundry business (in JFM’07) for both LS and HS businesses, whereby conducted 5 analyses (leveraged multiple regression technique) on Ariel Low-Suds (Non-Color & Color), Ariel High-Suds, Tide Low-Suds and Tide High-Suds. As a result, the recommendations enabled the organization to focus on fundamentals in terms of Pricing, Distribution and Media spending.
(2) Pricing cliff analysis (in AMJ’07) for Egypt Ariel & Tide LS business (using control charting technique), whereby flagging potential risk in market share loss if price up exceeds a specific price point & recommended the need to provide strong news on the brand e.g. product upgrade, promotions in order to minimize share loss. Egypt’s Ariel Price Cliff Analysis got considered a Best-In-Class pricing analysis & posted on the Global Pricing Center website.
(3) Performed Post Launch Initiative Analysis (JFM08) on Ariel Egypt # Sancy Initiative using Retail Audit data.
(4) Oxi & Tide LS promotion analysis (JAS08) using retail audit data. Leading the business team to fix the value proposition of Tide LS using planned promotions to offset Oxi's value proposition (confidential% vs. Tier II).
(5) Egypt Laundry SKU Optimization. (AMJ08) as part of CEEMEA Laundry Assortment Analysis which “officially” delivered “breakthrough insights”. Thus received a MEA Laundry OGSM FY 0708 year end award in Jun 2008
(6) Led first Business Review Workshop (BRW) for the MEA RBU Laundry successfully in Apr-May’08.


Company Details

Procter & Gamble Company (P&G) (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://us.pg.com/our-brands

Dec 2006 to Aug 2009 (2 years 8 months)
Market Strategy & Planning (MS&P) senior assistant for Egypt Market at Procter & Gamble Company (P&G)

Experience Details

Market Strategy & Planning (MS&P) senior assistant for Egypt Market

Marketing/PR/Advertising

Experienced (Non-Manager)

As Admin & Technical Assistant. Top Achievements:
• Led the re-vamp of the Sales Fundamentals Data Base (SFDB) system to successful roll out in order to track stocks & movement in Direct Wholesale channel and Indirect Channels for Distributor operations (FY 0203).
• Initiated, developed and sustained a full reliable set of reports from different sources of data covering all business aspects (volume, shares, distribution, stocks and movement, etc.) leveraging from and leveraged by the whole sales (CBD) organization and extending to Marketing during business processes (FY 0203 – 0506)
• Initiated and establishing the CMO/MS&P team space to enable CBD and Marketing to access the various CBD-MS&P reports in an efficient way (CY 2003).
• Initiated and Led the Wild tigers CBD Store Visibility Record Keeping & Contest as an energizing program (Jun’03), then expanded to Paper, Laundry & Hair Care visibility contests for 3 years which provided one of the best in-store presence (mega displays) behind offering simple measurement/control tool & excellent motivation to sales team.
• Led the Internal Control Procedures in Egypt for CMO-CBD 5 audit areas as the process owner, enabling CBD-MS&P to achieve an Audit Score of 8 in all 5 areas (Jan-Jun03).
• Led Price Tag communication tool which (Jan-Jun’04) and full in-store price communication project (shelf talkers in FY 04/05) which both step changed our price communication in-store.


Company Details

Procter & Gamble Company (P&G) (multinational)

Cairo, Egypt

More than 1000 employees

FMCG

http://us.pg.com/our-brands

May 2002 to Nov 2006 (4 years 6 months)
Data Analyst for Mercedes-Benz Spare Parts at Daimler-Chrysler Egypt

Experience Details

Data Analyst for Mercedes-Benz Spare Parts

Manufacturing/Production

Entry Level

N/A


Company Details

Daimler-Chrysler Egypt (multinational)

Cairo, Egypt

More than 1000 employees

Automotive

N/A

Aug 2001 to Apr 2002 (8 months)

Education

BA in Marketing

Education Details

BA

Marketing

Misr International University (MIU), Egypt

A / Excellent / 85 -100%

Major: Marketing Double Minors: (1) Business administration and (2) Advertising and Public Relations (PR)

GPA: 3.90/4.0 High Honors Graduation Project: Developing a marketing research to evaluate the educational service of MIU.

Misr International University (MIU)
1996 - 2000
High School - IGCSE

High School Details

IGCSE

Saint Fatima Language School

Egypt

1996

A / Excellent / 85 -100%

N/A

Saint Fatima Language School
1996

Training and Courses

Training/Course Details

Negotiation Skills training

Jul 2014

Strategic Vision

N/A

Training/Course Details

Effective Leadership Skills training

Jun 2014

Strategic Vision

N/A

Training/Course Details

Effective Delegation Skills

Jun 2014

Strategic Vision

N/A

Training/Course Details

Effective Teams training

Feb 2014

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Service Operation Framework

Dec 2013

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Business Transformation – Transformational Leadership

Nov 2013

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Service Strategy

Apr 2013

Procter & Gamble Company (P&G)

N/A

Training/Course Details

User research & Satisfactory Analysis in Service Management

Apr 2013

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Train the trainer for Analytical Skills Training Course

Jun 2012

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Total Assessment Interviewing training

May 2012

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Maximizing Innovation and Decision Solutions (MINDS)

Apr 2012

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Brand Building Framework in Service Management

Jul 2011

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Effective Interviews in Service Management

Jul 2011

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Introduction to Service Management Framework

Jul 2011

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Negotiation and Influencing Skills

May 2011

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Success Drivers – Leverage Mastery

Oct 2008

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Success Drivers – Coaching and Grow Capability

Oct 2008

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Individual Effectiveness training

Dec 2007

Procter & Gamble Company (P&G)

N/A

Training/Course Details

BAS Commercial Analytics Awareness

Nov 2007

Procter & Gamble Company (P&G)

N/A

Training/Course Details

BAS Control Charting technique training

Nov 2007

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Success Drivers – Think and Act Decisively

Feb 2006

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Success Drivers – Leads 201

Dec 2005

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Corporate Project Management

May 2005

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Effective Meetings training

Dec 2004

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Effective Communication & Presentation Skills

May 2004

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Effective Leadership Skills training

Dec 2003

Procter & Gamble Company (P&G)

N/A

Training/Course Details

Successful Project Management (PMP) training

May 2014

Procter & Gamble Company (P&G)

N/A

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Last update more than 2 months ago.

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Profile Skills and Keywords

Adobe PhotoshopAnalyticalApparel And FashionArabicAutomotiveBAS Commercial Analytics AwarenessBAS Control Charting Technique TrainingBackgammonBrand Building Framework In Service ManagementBusiness AnalysisBusiness IntelligenceBusiness Transformation Transformational LeadershipChessCorporate Project ManagementDaimler-Chrysler EgyptData Analyst For Mercedes-Benz Spare PartsDrawingEffective Communication & Presentation SkillsEffective Delegation SkillsEffective Interviews In Service ManagementEffective Leadership Skills TrainingEffective Meetings TrainingEffective Teams TrainingEnglishFMCGFreelance Marketing And Business Analytics ConsultantFrenchGlobal BI Revenue Mix Analytics Innovation ManagerHandcrafts Cross StitchingIndividual Effectiveness TrainingInnovativeIntroduction To Service Management FrameworkLeaderManufacturingMarket Strategy & Planning (MS&P) Senior Assistant For Egypt MarketMarketingMarketing ResearchMaximizing Innovation And Decision Solutions (MINDS)Microsoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft VisioMicrosoft WindowsMicrosoft WordNear East Fabric & Home Care Business AnalystNegotiation And Influencing SkillsNegotiation Skills TrainingOperationsOraclePainitingPresenterProblem SolverProcter & Gamble Company (P&G)ProductionProject ManagementReading Fiction BooksReading Self Developing BooksRecruitment And StaffingRegional BI Strategy Revenue Analytics Service Adoption Manager For Europe, Middle East & Africa (EMEA)Retail ProSales Analytics & Business Development ManagerService Operation FrameworkService StrategySingingSuccess Drivers Coaching And Grow CapabilitySuccess Drivers Leads 201Success Drivers Leverage MasterySuccess Drivers Think And Act DecisivelySuccessful Project Management (PMP) TrainingTotal Assessment Interviewing TrainingTrain The Trainer For Analytical Skills Training CourseUser Research & Satisfactory Analysis In Service ManagementWestern Europe Market Size Analytics Service Manager

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Arabic

Arabic

: Advanced

: Intermediate

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Outlook

Microsoft Outlook

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Visio

Microsoft Visio

: Advanced

: Extreme - I love it!

:

Less than 1 year

Oracle

Oracle

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Windows

Microsoft Windows

: Intermediate

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

3-5 years

retail pro

retail pro

: Intermediate

: High

:

1-3 years

Fields of Expertise

business intelligence

business intelligence

: Advanced

: Extreme - I love it!

:

5-7 years

Business analysis

Business analysis

: Advanced

: Extreme - I love it!

:

More than 7 years

marketing

marketing

: Advanced

: Extreme - I love it!

:

More than 7 years

marketing research

marketing research

: Intermediate

: Extreme - I love it!

:

1-3 years

project management

project management

: Intermediate

: High

:

More than 7 years

Key Skills

Analytical, Leader, Presenter, Problem Solver, Innovative

Online Presence

https://www.linkedin.com/in/eman-fareed-595b576

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