Emad Ragaie Salama

Marketing Project Manager - Sr. Services Operational PlannerFull Time

• Job Details:• Project Manager and Work closely with all stakeholders over EMEA and their teams to ensure that the requirements of every project submitted for execution are clear and achievable. • Participate in process enhancement and highlight week points that decrease work quality and client satisfaction. • Work cross-functionally with other factories as needed in the development and execution of new digital marketing Initiatives and strategies. • Responsible for data preparation, analysis, campaign execution, report building, etc. to meet client SLAs in terms of:  Researches potential demand and market characteristics for new products  collects and analyses population data and other statistical information  analyses data regarding consumer patterns  isolates particular consumer markets for clients • Performing campaign quality checks on finalized campaigns. • Participate in performance evaluations of the center resources. • Contribute to project planning and scheduling & interprets and predicts current and future consumer trends. • Supervise analysts/executioners as needed. • Align with client Marketing teams to understand business objective and identify campaign requirements such As communications and events planning as a means to engage consumers • Assign tractable budgets for both local and centralized campaigns based on defined strategies and tactics. • Prepare, mine, and test new target specifications through large data sets from multisource databases (using Excel, MS SQL, DNC, BI Tools) to support different digital marketing channels (email, search, display, and social media) • Formulate different online communications (Email Sending Tool: Exact Target), events. • Landing pages, and registration forms, to deliver end-to-end marketing campaigns. • Recommend, devise and implement A/B tests to leverage user interaction. • Monitor and report the effectiveness and measurable ROI of campaigns. • Provide leveraging data insights to track and improve engagements/ROI. • Fulfill quality checks and act as account manager delegate to monitor services delivery as needed. • Track and troubleshoot proactively glitches as they arise and resolve them quickly. • Perform User Acceptance Test (UAT) for new tools, newly added features, and upgrades before launch. • Subject Matter Expert (SME) for Exact Target, Registration Forms and its data management.

MIS & Reporting Manager - Compliance DeptFull Time

• Job Details:• Implemented procedures for data processing • Implemented an application developed using Visual Studio in the Compliance Department (AML tracking System) in Barclays Bank Egypt to Facilitate the Communication between the branches and Compliance Department (For that I was awarded Best Idea in the Emerging Markets). • Responsible for All Customer transactional behavior Analysis, through dumping the last 6 month all bank customer’s transactions to Address customer transaction behavioral risks with sufficient periodic reviews and apply Barclays AML standards & theories. • Assist other countries in the Emerging Market Head office (In Dubai) to set up the limits of the AML Reports based on analysis made on the Customers transaction for 3 – 6 Month. • Lead and provide guidance to the change and business team on compliance aspects of any related technology and process developments by in department developing small application that provides accurate reports & MIS using Visual Basic & ASP.Net 2005 & SQL Server. • Managing compliance MIS Team. • Consolidate all compliance MIS reporting in one calendar to ensure efficient tracking and reporting internally in the business or externally to the region\group