Emad Atef ELKADY
Google and Hootsuite certified digital marketer with 20+ years of experience
Hurghada, Red Sea, EgyptWork Experience
COOFull Time
Biz Buzz Digital
Jul 2013 - Present -12 yrs, 1 month
Egypt , Cairo
- Job Details:Researching, proposing and operating new e-commerce concepts and revenue streams Researching and developing feasibility studies and business plans Managing and developing e-commerce activities to meet annual revenue targets Creating, developing and overseeing digital strategies and their implementation Connecting online sales and marketing activities with offline activities and results Google Analytics implementation and reporting Developing and implementing online-offline activations and competitions Creating MRDs and technical brief documents for development teams and ad agencies Editorial responsibilities for social campaigns posts, copy, and artwork Managing online product launch and activation campaigns Supervising and coordinating with digital agencies and freelance teams Managed Samsung, Marassi, Up Town, Baby Academy, MLS, Dupix, Evy Baby campaign
Head of Business Development & Marketing - MortgageFull Time
Credit Agricole Bank Egypt - Egyptian Housing Finance Co.
Mar 2010 - Jun 2013 -3 yrs, 3 months
Egypt , Cairo
- Job Details:Developing and implementing business plans and sales strategies Negotiating contracts and MOU with real estate developers to establish new sales channels Monitor, analyze, and report to BOD mortgage market trends and identify new opportunities. Propose new products and loan structuring and obtain regulatory and CBE approvals
Commercial DirectorFull Time
Al Jazeera Exhibition Services
Jan 2006 - Feb 2010 -4 yrs, 1 month
Egypt , Cairo
- Job Details:Launching new international markets and establishing international supply chain. Supervising all marketing and sales activities Reporting on P&L, ROI, and business performance analyses Reporting on mark metrics and performing SWAT analyses Supervising design and production in Europe and Dubai
Business Development ManagerFull Time
- Job Details:Developing and building high-level customer relationships with international companies Identifying business opportunities, negotiating and closing long term contracts Project management duties for international operations and clients Established the Quality Control Department
Education
BSc in Business Administration
Modern Sciences and Arts University (MSA)Jan 2002 - Jan 2006 - 4 yr
High School - American diploma
Nestucca High SchoolJan 1995
Achievements
Wadi Degla Developments – Facebook ads, Google Adwords, email campaign, landing pages, Google tag manager: EGP~2 mil annual spend generating around 1K – 1.5K leads per month Wadi Degla Sports Clubs - Facebook ads, social media management, GTM : EGP~1.5 mil annual spend generating around 30 – 50 new club membership monthly Raya Lease (Galleria40 & Edge innovation center): Web & App development, SEO, cashless POS, Facebook, and Google analytics Mabany Edris – Facebook, Google Adwords (Search + display): EGP~1.2mil annual spend generating around 500 leads per month Eterna Healthcare City – Facebook, Google Adwords (Search + display), SEO: EGP~800K annual spend generating around 500 leads per month Emaar Cityscape 2013– Instant Photo giveaway, Facebook content, booth activation: 3 days – 450 giveaways, likes -0.7%, Reach +3.5%, Engmt +10% Samsung Mobiles launches - Social media content generation 2013 – 2015 EGP2.7mil- S4 mobile, S5 mobile, REX mobile line, Note2, Note3
Skills
- Google Analytics
- Google Ads
- Business Development
- Digital Marketing
- sales and marketing management
- Business Development Management (BDM)
- SEM
- PPC
- Display Advertising
- HTML
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Hootsuite professional
Hootsuite Academy·2015Google Analytic Certified Professional
Google·2015Google Adword Certified Professional
Google·2015