Elavarasan Jayakumar

Digital Marketing Manager

• Job Details:Built a robust CRM and loyalty program, recruited and led teams across UAE, Egypt, and India, boosted AOV by 11% and ARPU by 7%, achieved 80% personalization for communication, managed a yearly budget of $7.2 million, increased social media engagement by 27%, and improved repeat purchase rate.

Senior Retention Marketing Lead

• Job Details:Managed marketing communication across various channels, launched new markets, increased app installations by 30%, improved CVR in flights and hotel categories, and increased repeat purchase rate by 25%.

Senior Manager

• Job Details:Responsible for client acquisition, operations, and retention, increased MAU and DAU, and reduced CPA by 20%.