EF
Edsil Fernandez
Customer Success & ERP Specialist
Sharjah, United Arab EmiratesWork Experience
Customer Success & ERP Specialist
Sibisoft (Northstar Technologies)
Feb 2021 - Feb 2025 -4 yrs
Pakistan
Customer Engagement & Marketing Consultant
Gulf Gravity Group
Oct 2018 - Aug 2020 -1 yr, 10 months
- Job Details:Managed customer communication campaigns using Salesforce Marketing Cloud and Service Cloud. Responded to client feedback and complaints with a solutions-first approach. Created personalized marketing journeys and supported campaign strategy optimization. Collaborated with sales and product teams to ensure consistent, branded customer experiences. Tracked customer behavior metrics and campaign KPIs, informing improvements in engagement. Increased retention by 15% through targeted communication and relationship-building strategies. Provided strategic input for loyalty programs and customer outreach initiatives. Designed A/B testing strategies to optimize message performance. Identified gaps in customer communication and developed plans to address them.
Event & Customer Experience Coordinator
Wish Events
Feb 2018 - Jun 2018 -4 months
- Job Details:Delivered premium event experiences, ensuring customer delight at every touchpoint. Liaised directly with clients, vendors, and service teams to ensure seamless event execution. Conducted post-event surveys and feedback sessions to inform process enhancements. Handled vendor negotiations to ensure quality services aligned with client expectations. Developed customer engagement plans for event attendees, enhancing brand loyalty. Implemented real-time issue resolution processes to elevate on-site experience.
Market Research & Client Support Analyst
Dubai Consultancy
Dec 2014 - Feb 2018 -3 yrs, 2 months
- Job Details:Collected and assessed customer insights to shape service offerings and support structure. Coordinated communication for trade events, ensuring customer alignment and satisfaction. Maintained service databases and supported planning for long-term customer growth. Performed benchmarking analysis to improve service delivery relative to competitors. Developed post-engagement reports summarizing client insights and next steps. Supported the development of customer outreach material for cross-industry B2B meetings. Served as the main point of contact for clients, providing timely assistance and proactive service. Handled inquiries and support requests, improving resolution time and boosting satisfaction levels. Delivered end-to-end ERP training and implementation, aligning with client goals and expectations. Collaborated with internal teams to resolve customer concerns and elevate overall user experience. Collected and analyzed client feedback to identify trends and propose strategic improvements. Utilized CRM systems for tracking communication and improving follow-up efficiency. Maintained strong post-implementation relationships, driving a 33% increase in service renewals. Assisted in integrating CRM and ERP platforms to ensure seamless data flow and customer tracking. Coordinated with developers to implement client-specific system enhancements. Conducted post-project satisfaction reviews to gather insights and refine processes.
Education
Bachelor's Degree in Marketing
Khadam Ali Shah Bukhari Institute of Technology (KASBIT)Jan 2013
Skills
- Customer Happiness & Support
- CRM Tools: Salesforce (Marketing, Sales, Service Cloud)
- Feedback Management & Resolution
- Client Journey Optimization
- Cross-functional Team Collaboration
- Complaint Handling & Professional Communication
- Brand Representation & Service Quality
- Data-Driven Engagement Insights
- Time Management & Customer Retention