Ashraf Abdelfattah

Chief Commercial Officer, CCO, Strategy & Business Development, Marketing & DistributionFull Time

• Job Details:Achievements: • Honored to be one of the main starters hand in hand with the CEO in re-building the Egyptian National Pride brand. • Built strategic relations with major global Electric Vehicles’ business players to establish the first Research & Development centers for building First Egyptian EV, localization of Battery Packs, Cells, and CNG range extenders. • Built full scale world-class highly profitable feasibility studies for 10 years of CKD operations of EVs and CNG ICE models, preceded by 18 months of preparation phase. Responsibilities: • Planned and shared in starting to re-build a full scale world-class Automotive business from scratch including model selection, production line capacity, localization plan, market demand, forecast and opportunities, ROI, 4S facilities plan, etc. • Headed Project Management Office for revamping the company, establishing MOUs, Co-operation protocols and signing final agreements for re-initiating and establishing CKD operations in Egypt for Electric and CNG passenger vehicles. • Lead product planning and market intelligence reports. • Lead report generation and presentations for CEO, holding company and higher levels. • Built and developed the strategic marketing plan and sales strategies, and set KPIs and role models for effective marketing events and activities. • Decided KPIs, goals and objectives for the business teams and directorates. • Decided Marketing and business departments budget. • Established strong relationships with media channels for rebranding PR & communication. • Planned hiring & training needs for Marketing, Sales & Distribution departments.

Managing Director, CEOFull Time

• Job Details:Establishing the new business from scratch with the board team including the Chairman and other C-Level executives. Deciding P/L levels along with cash flow plan. Structuring the acquired businesses contributing in building the revenue stream along with cash out plans. Establishing 4 retail branches around 5,000 square meters plus a 1,500 headquarters and operations office with all its setup, decoration, equipment, etc. Following up with production and import procedures and teams to assure products' availability for branches launches. Building ideas with Marcom team for teasing and market penetration. Building the full scale business plan for the new brand WinMe.

Director, Marketing & SalesFull Time

• Job Details:• Reporting to CEO; Strategic planning for Marketing & Sales during the Mid-Term (5 Years) to double current GOP and triple current sales figures by utilizing new product lines and technologies under the general Enterprise Governance and Quality Frameworks and Standards. • Guiding and coaching of M&S team (2 Managers, 3 Section Heads, 10 Account Managers & 3 Specialists), as well as completing the planned structure (design and hiring) to reach 300% growth. • Liaising with Operations, Production, Administration & Finance, Quality & Governance committee, "Aspire Zone Foundation" & "Aspire Katara Investments" for corporate decisions relating to strategy and business development. • Prepared and conducted Market Research, product development plans for Qatari & GCC markets' clients for Printing Press and Publishing products & services. • Built new marketing solutions for Sports related magazines and other publishing products to enhance interactivity and circulation figures. • Established new Creative Communication department to manage and control specific market niche.