Basic Info

Muhammad Morsi

7 years

Giza, Egypt

Bachelor's Degree

Manager

Work Experience

Brand Manager at Sarmady - a Vodafone Company

Experience Details

Brand Manager

Marketing/PR/Advertising

Manager

I'm responsible for All Sarmady websites and applications: Filfan.com, Filgoal.com, Contactcars.com, Akhbarak.net, Reyada.com, Daralakhbar.com, Cinema Guide App as a Product/ Brand Manager, Digital Marketing Strategist and my roles are almost in:

o Monitoring Trends in the Media – Publishing – Entertainment - Sports industries.
o Building Relationships to expand our websites reach.
o Building and Managing the Brands identities, architectures & related Products (Mobile Apps / New features in the websites).
o Innovating creative branding campaigns, PR and CSR projects that support the community and make the biggest publicity required for our brands
o Planning and managing advertising campaigns (Social media management – PPC Campaigns - SEO - Email marketing - Loyalty programs).
o Writing and presenting reports to senior management
o Overseeing a group of teams of junior & Senior staff

Success Stories (in 2 months):
• A Cooperation between Filfan & MAD solutions.
• A Cooperation among Viber and Akhbarak, Reyada & Filgoal.
• A Cooperation between Filgoal & MegaFM that makes Filgoal reach Radio Audience every day.
• Ground Activation for Contactcars in the biggest Cars exhibition in Egypt: Automech.


Company Details

Sarmady - a Vodafone Company

Giza, Egypt

51- 100 employees

Online Media

www.sarmady.net

Mar 2016 to present (9 months)
Assistant Brand Manager at Sarmady - a Vodafone Company

Experience Details

Assistant Brand Manager

Marketing/PR/Advertising

Manager

I was responsible for the news-aggregators websites at Sarmady: Akhbarak.net, Reyada.com, Daralakhbar.com as a Product/ Brand Manager, Digital Marketing Strategist and my roles are almost in:

o Monitoring Trends in the News Industry.
o Building Relationships with credible publishers to add them at our websites.
o Building and Managing the Brands identities, architectures & related Products (Mobile Apps / New features in the websites).
o Innovating creative branding campaigns, PR and CSR projects that support the community and make the biggest publicity required for our brands
o Planning and managing advertising campaigns (Social media management – PPC Campaigns - SEO - Email marketing - Loyalty programs).
o Writing and presenting reports to senior management
o Overseeing a group of teams of junior & Senior staff

Success Stories:
• Akhbarak.net became the 5th Media Facebook Page in Egypt in terms of Fans Number & Number 1 in terms of fans interactions with Zero Dollars. (Organic Content Efforts)
• We made an increase by 37% for the website users & 400% Traffic increase from Social Media
• We ran 3 big CSR campaigns:
1. #Masrtaqraa (Egypt is reading): a one-week campaign to encourage reading values , it was a trend on Twitter-Egypt and reached 2M and 2.5K engaged with the campaign on Facebook & Twitter.
2. #Garasalhesa (The School Bell): a one-month crowd funding campaign to help poor students to continue their learning, we reached 500K and achieved the required target: 500 funds.
3. #BentB100 (A Girl like 100 hundred): a one-month campaign to empower women in Egypt, we created an interactive website and filmed 15 episodes with women who achieved big and inspiring success stories in Egypt. The campaign achieved more than 4M Video Views and reached more than 25M people in Egypt and featured in all TV & Radio shows.
• Releasing the native mobile app of Reyada.com & the new design of Akhbarak & Reyada & Daralakhbar.


Company Details

Sarmady - a Vodafone Company

Giza, Egypt

51-100 employees

Online Media

www.sarmady.net

Mar 2014 to Mar 2016 (2 years)
Senior Digital Marketing Specialist at Promolinks

Experience Details

Senior Digital Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

At Promolinks I shifted into Digital Marketing; I started from Zero, but the management gave me the opportunity and within 3 months I was working with various brands like: Mubasher Trading - Speranza - Red - Mounir Dental - GNA Mercedes - Swedish Institute Alexandria - Starkon Energy and other brands.

I was assigned to work as:
o Account Manager: meeting with/hunting clients, getting briefs, negotiating for financial offers.
o Digital Marketing Strategist: doing marketing researches for related consumer online behaviors to be used in our presentations, setting online branding strategies/ tactics/ media plans for the requested/running campaigns.
o Content Creator (Copywriter) / Creative Conceptualizer: innovating creative directions for the social media campaigns, producing contents for ads.
o Social Media Manager: setting social media strategies/ campaigns to the social media team.
o Reporter: preparing/ presenting reports for running campaigns.

Success Stories:
• Expanding the company clients’ portfolio with a group of Medium and Big Accounts.
• Presenting more than 100 digital marketing strategies within 10 months.
• Executing a group of creative & viral digital media campaigns for Automotive, E-commerce, Energy, Healthcare, and Exhibitions Industries.


Company Details

Promolinks

Giza, Egypt

11-50 employees

Marketing and Advertising

www.promolinks.com

Feb 2013 to Mar 2014 (1 year 0 month)
Marketing Team Leader at Andalusia Group for Medical Services

Experience Details

Marketing Team Leader

Marketing/PR/Advertising

Manager

At Andalusia Holding Group; I was responsible to build a new business in Training/Education industry.

I was assigned to:
o Planning and managing all marketing research campaigns; Products’ life cycles, Brands building.
o Planning and managing all marketing communications programs.
o Developing investment opportunities in cooperation with the strategic team at the group.
o Supervising Training advisors (sales executives) unit, Marketing unit and CRM unit.

Success Stories:
• While the training industry in Egypt at those days were declining and big companies were closing; I created a strategy that achieved more than 200K EGP monthly revenues to the company with very limited resources.
• I was behind a group of creative campaigns that went viral in Alexandria, Example: ElSaydalayMshByaa (The Pharmacist is not a Salesman)


Company Details

Andalusia Group for Medical Services (multinational)

Alexandria, Egypt

More than 1000 employees

Healthcare and Medical Services

www.andalusiagroup.net

Nov 2010 to Feb 2013 (2 years 3 months)
Sales Executive at Zultec International

Experience Details

Sales Executive

Sales/Retail

Entry Level

I was assigned to:
o Conducting all sales activities at Jeddah City for the industrial solutions unit.
o Sharing the strategic team to develop marketing communication programs in KSA.

Success Stories:
• Expanding the company clients’ portfolio.


Company Details

Zultec International (multinational)

Jeddah, Saudi Arabia

101-500 employees

Engineering Services

www.zultec.com

Mar 2010 to Oct 2010 (7 months)

Education

BA in pharmaceutical sciences

Education Details

BA

pharmaceutical sciences

Alexandria University, Egypt

C / Good / 65 - 75%

N/A

N/A

Alexandria University
2004 - 2009
High School - Thanaweya Amma

High School Details

Thanaweya Amma

abbas helmi

Egypt

2003

A / Excellent / 85 -100%

N/A

abbas helmi
2003

Training and Courses

Training/Course Details

Branding Management

Jan 2012

ILearn Management Training Company

with Mr. Ahmed Abdelaziz, Strategic Marketing team at Vodafone.

Training/Course Details

AlAflamgeya

Apr 2013

Sawi Wheel Culture Center

by: Amr Salama, Muhammad Diab & Khaled Diab

Training/Course Details

Strategic Business Marketing

Oct 2009

Awareness Training Co.

N/A

Training/Course Details

Student Exchange Program

Aug 2008

Budapest University - Hungary

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

AdvertisingAlAflamgeyaAndalusia Group For Medical ServicesArabicAssistant Brand ManagerBrand ManagerBrandingBranding ManagementBusiness DevelopmentCampaigns ManagementDigital MarketingEngineering ServicesEnglishHealthcare And Medical ServicesInitiativeInnovativeMarketingMarketing And AdvertisingMarketing Team LeaderOnline MediaPharmaceutical SciencesPlannerPresenterProblem SolverProject ManagementRetailSalesSales ExecutiveSenior Digital Marketing SpecialistSocial MediaStrategic Business MarketingStudent Exchange ProgramTrainingZultec International

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Advanced

: Advanced

Fields of Expertise

advertising

advertising

: Expert

: Extreme - I love it!

:

5-7 years

marketing

marketing

: Expert

: Extreme - I love it!

:

5-7 years

Digital marketing

Digital marketing

: Expert

: Extreme - I love it!

:

3-5 years

Social media

Social media

: Expert

: Extreme - I love it!

:

3-5 years

Campaigns management

Campaigns management

: Expert

: Extreme - I love it!

:

5-7 years

Branding

Branding

: Expert

: Extreme - I love it!

:

5-7 years

training

training

: Advanced

: Extreme - I love it!

:

1-3 years

project management

project management

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Planner, Presenter, Initiative, Problem Solver, Innovative

Online Presence

https://www.linkedin.com/in/e3langiwww.twitter.com/mumorsi

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