Basic Info

Duaa Shabana

5 years

Giza, Egypt

Diploma

Experienced

Work Experience

Senior Brand and Marketing Specilaist at Thirty three

Experience Details

Senior Brand and Marketing Specilaist

Marketing/PR/Advertising

Experienced (Non-Manager)

► What I Do at Thirty Three ◄
Purpose: Responsible for installing a marketing-led philosophy throughout the ERPMarket , researching and reporting
on external opportunities, managing the customer journey, and ensuring that offerings remain. highly innovative and ahead of the competition. Provide leadership, strategic direction, management and coordination for all aspects of the marketing department.
Principal Accountabilities:
*Marketing Management:
•Define the Marketing goals,objectives, and strategy to address the company’s goals.
•Prepare and control the Marketing budget.
•Plan out marketing activities to address product roll-outs and sales life cycle.
•Engagein business development activities for customer / partner retention / acquisition.
*Marketing Channel Management:
•Orchestrate the marketing communication strategy and activities.
•Set the PR strategy and calendar and manage agencies to fulfill communication goals.
•Plan an internal / external events calendar and lead event management.
•Engage with partners to promote online education through sponsorships.
*Digital and Social Media Marketing Management:
•Set digital and social media goals, objectives, and strategy
•Oversee the editorial calendar for content marketing (blogs, social media, email campaigns, etc.)
•Produce both live and animated videos through agencies
•Manage corporate and product website (s)
*Brand Management:
•Make certain the corporate brand identity gains strength internally and externally
•Ensure that messaging is consistent across all communication activities and channels
•Produce marketing materials including brochures, presentations, newsletters etc.
*Market Research
•Manage market research activities to advise on product roadmaps and channel strategies
•Provide insights into target markets and product trends to support the overall regional and global business strategy by analyzing published reports


Company Details

Thirty three (multinational)

Cairo, Egypt

51-100 employees

Information Technology Services

N/A

Jul 2016 to present (1 year)
ٍSenior Marketing and Export Specialist at Microtech

Experience Details

ٍSenior Marketing and Export Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

► What I Do at Microtech ◄
• Researches specific markets and channels to assess business potential.
• Monitors and analyzes market share and sales performance for the organization and key market competitors.
• Gather and evaluate relevant market and competitor information to review market position and determine threats.
• Creates awareness and desire for the product with a creative approach is the key aim of the marketing specialist.
• studies the designs, logos, promotional materials like flyers, posters, banners, advertisements, newsletters etc and modified them if necessary.
• Organizes and attends events and exhibitions.
• Conduct market research before produce new products, these researchers includes (No. of Competitors and their market shares in different. geographical areas, products features, prices, promotions & distributions channels).
• Conduct market research to study the effectiveness of the media campaigns


Company Details

Microtech (multinational)

Giza, Egypt

101-500 employees

Computer Software

http://www.microtech-eg.com/

Jul 2014 to Jul 2016 (2 years)
Marketing communication coordinator at Mansour Group

Experience Details

Marketing communication coordinator

Marketing/PR/Advertising

Experienced (Non-Manager)

► What I Do at Mansour Group ◄
Purpose: responsible for coordinating and implementing day-to-day activities related to internal &external; communication undersupervsion marketing communication Manager.
Principal Accountabilities:
• handling events, brand promoters, etc. Assist in the development and reviewing of external and internal communications including press releases, brochures, ads, general marketing materials.
•Assist in coordinating vendors and negotiate with suppliers.
• Assist in developing branding strategies, advertising, trade shows, company events and promotional collateral. Maintaining detailed.
•project records and update presentations and reports with every activity related to marketing programs. Ensure consistency in the marketing message in all communications.
•Assist in events and production materials


Company Details

Mansour Group (multinational)

Cairo, Egypt

N/A

Retail

N/A

Sep 2012 to Jul 2014 (1 year 10 months)
Marketing and sales Merchandiser at Sc Johnson wax

Experience Details

Marketing and sales Merchandiser

Marketing/PR/Advertising

Experienced (Non-Manager)

► What I Do at Sc Johnson wax ◄
Purpose: responsible for ensuring that the right amount of goods are available in store being sold at the right price undersupervsion the Key Accounts Unit Sales Manager.
Principal Accountabilities:
• Managing all Merchandising (Metro & Ragab Sons) Branches in Mohandessin , Zamalek, Doki Areas.
•Analyzing sales information, talking to other departments.
•Helping with promotions and advertising campaigns Producing sales projections.


Company Details

Sc Johnson wax (multinational)

Cairo, Egypt

N/A

FMCG

N/A

Sep 2011 to Sep 2012 (1 year)

Education

MBA in Professional Marketing diploma

Education Details

MBA

Professional Marketing diploma

American University in Cairo (AUC), Egypt

Not specified

N/A

N/A

American University in Cairo (AUC)
2016 - 2018 (Expected)
Bachelor of Science and education in Math Educational

Education Details

Bachelor of Science and education

Math Educational

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
2007 - 2011

Certifications

Certificate details

Marketing Diploma

May 2016

N/A

N/A

N/A

Auc

N/A

Training and Courses

Training/Course Details

Bussines English onlienCourse

Jan 2015

American chamber of commerce in egypt

N/A

Training/Course Details

Marketing courses

Mar 2014

the American university in Cairo

N/A

Training/Course Details

English Conversation Course,

Jan 2012

the American university in Cairo

N/A

Training/Course Details

Skills Development Course,

Jan 2012

Cairo University

N/A

Training/Course Details

English, Computer Skills and Business Course at the Junior Professional Program

Jul 2011

American chamber of commerce in egypt

4 levels of English. 7 modules of Computer. Presentation Skills. Track: Customer Services and Telephone Skills.

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Profile Skills and Keywords

?Senior Marketing And Export SpecialistAdaptiveAdobe PhotoshopAnalyticalArabicBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness-orientedBussines English OnlienCourseCRMComputer SoftwareCreativeERPEnglishEnglish Conversation Course,English, Computer Skills And Business Course At The Junior Professional ProgramFMCGFlexibleFrenchInformation Technology ServicesMBAMansour GroupMarketingMarketing And Sales MerchandiserMarketing Communication CoordinatorMarketing CoursesMarketing DiplomaMath EducationalMicrosoft OfficeMicrotechProfessional Marketing DiplomaReadingRetailSalesSc Johnson WaxSenior Brand And Marketing SpecilaistSkills Development Course,SocialTechnologiesThirty ThreeVisual Basic

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Advanced

: Intermediate

: Intermediate

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

CRM

CRM

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

ERP

ERP

: Expert

: Extreme - I love it!

:

1-3 years

Visual Basic

Visual Basic

: Expert

: Extreme - I love it!

:

Less than 1 year

Business Development

Business Development

: Expert

: Extreme - I love it!

:

3-5 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

3-5 years

Business Planning

Business Planning

: Expert

: Extreme - I love it!

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

1-3 years

sales

sales

: Expert

: Extreme - I love it!

:

1-3 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

1-3 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Business-oriented, Creative, Flexible / Adaptive, Social

Online Presence

https://www.linkedin.com/profile/view?id=324277964&trk=nav_responsive_tab_profile

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