DA
Dina HANI AMER
Senior Marketing Specialist at Spinneys Egypt
Rehab City, Cairo, EgyptWork Experience
Senior Marketing SpecialistFull Time
Spinneys Egypt
Nov 2017 - Present -7 yrs, 8 months
Egypt , Cairo
- Job Details:Offline Marketing • Review and Handle Promotion Magazines and Flyers Designs with the designers • Periodically Reviewing company CIM • Manage Decoration Team of all stores to ensure aligning spinneys written communication messages prepared in stores with Brand Identity Manual • Responsible for the printing & installing stores Pricing along with guidelines. • Negotiating & finalizing outsourcing quotations with Agencies • Responsible for 3rd parties Co-branding Deals • Monitor Competitors Offline activities • Develop Ideas for Big Events Campaigns in-stores (Black Friday, Mother’s day, etc.) Direct Marketing • Writing seasonal SMS Marketing (Targeted, Bulk, LBA) • Writing Mobile Push Notifications msgs (Mobile App) • Design, Create and Send Email Marketing Online Marketing • Review & approve social media content before publishing. • Manage captions and hashtags • Manage Social Media Competitors analysis • Manage Page performance • Develop Social Medial Plan Accordingly • Develop Customer Retention campaigns ideas • Assist in Online Paid Campaigns (Engagement, Conversion, Traffic) Designs Materials • Manage Content & Designs of all Media Designs correspondence (Promotion Magazines, packaging, POS etc.) • Updating seasonal printing material for all stores • Finding and dealing with different suppliers for Printing & Designing • Research, Review & Audit proposals for different activities highlighting benefits and costs incurred. Communications • Work efficiently with Spinneys partners/ suppliers • Ensure Applying the marketing activities according to their guidance • Communicating with Malls management and supporting them with all required Material & Activities • Follow up the shipping process/ installation for all marketing materials. • Communicating with other departments- Managing their requirements (HR certificate, Presentations, Posters etc.) Media Plan • Introducing & innovating new marketing ideas • Assist in developing and implementing marketing plans
Corporate Marketing SpecialistFull Time
- Job Details:▫ Events and Exhibitions - Plan, Execute & Review the efficiency of corporate events/ international exhibitions; As all event Stages: Pre-event, During and Post-event activities. Interact with key stakeholders to research and recommend their presence or representation at external and internal events (e.g. seminars, information sessions, special events) ▫ Product/ Firm Positioning - Support multi-functional team with product positioning and new product launch strategies ▫ Branding - Develop, assist & review CID "Corporate Identity" and Brand Guidelines. Drafting, editing, & organizing various marketing collateral and internal communications; ensuring all items are prepared in accordance with the brand styles, guidelines and standards ▫ Cross-functional team leadership - Support to develop, implement and review the effectiveness of the Marketing Teams. And Acting as a dependable, responsive resource to marketing staffs in all divisions – advising on matters concerning corporate marketing ▫ Firm Promotion - Assist in developing promotional strategies to increase sales, publicize firm, maintain customer relationship, generate new leads and sustain company presence in the target market. Write, edit, Create and design promotional materials to support marketing activities, including brochures, newsletters, posters, advertisements and other types of print & online media ▫ Digital Marketing - Plan & Develop Social Media strategies and Coordinate promotions/ Ads on it ▫ Competition Analysis - In order to Evaluate Current Performance Vs. Competition, Maintain & Enhance company position, Market trend ▫ Website & Facebook - Manage Company Website and Develop, Review & Prepare Content for Facebook Page "Company Ads" ▫ Reports & Presentation - Assist with various Reports and PowerPoint/other presentations for clients & internal meetings ▫ Source and manage the relationship and key projects with external suppliers (graphic artists, merchandise and printers) ▫ Market Research - Specify market requirements for current or future projects/ Market Trends & Business Development by conducting a market research ▫ Consumer Behavior - for B2B & B2C CURRENT WORK SKILLS & EXPERIENCE ▫ Ability to form effective working relationships with internal & external clients ▫ Creative and innovative ▫ Ability to meet deadlines ▫ Strong administrative & organization skills and great attention to detail ▫ Excellent time management skills and the ability to multi-task ▫ Excellent interpersonal skills ▫ Communication skills (excellent communicator at all levels); including team-work (team ethic), presentation, oral and written ▫ Experience in implementing, delivering and evaluating the content of websites/E-marketing campaigns ▫ Experience in working on corporate brand campaigns ▫ Experience in developing and maintaining visual identity guidelines ▫ Experience in preparing briefs and managing third party suppliers
Assistant Marketing ManagerFull Time
FICG« Financial Insurance Consultancy Group
Aug 2012 - Dec 2012 -4 months
Egypt
Education
Master of Science Management (MSG), Nantes University, France. Bachelor degree in Management in Managment
French university of Egypt (UFE)Jan 2008 - Jan 2012 - 4 yr
High School - Thanaweya Amma
Lycée El Horreya of Maadi (French Establishment).Jan 2008
Achievements
Trade Shows/Events Product/ Firm Positioning Branding Cross-functional team leadership Firm Promotion Digital Marketing Competition Analysis Market Research Trends & Business Development Stakeholders Relationship Marketing Strategy Sales Toolkit CSR – Corporate Social Responsibilities
Skills
- Microsoft Word
- Microsoft Powerpoint
- marketing plan
- Event Coordination
- Marketing Communication
- Microsoft Excel
- Brand Marketing
- Competition Analysis
- Content Strategy
- Creative POS Materials
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Languages
French
FluentArabic
FluentEnglish
Advanced
Training & Certifications
Marketing Management
Business Yard·2016Digital Marketing Diploma
2016PMP Project Management Professional
French University in Egypt·2012TOEIC « Test of English for International Communication »
Amid-East·2011C1 CCIP « Professional Diploma in French » (DFP AFFAIRES C1)
2010Diploma in Professional French -Affaires B2
2008DELF B1
CCIP·2007