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Dina laban Gendy

Sales and Marketing Expert MBA

Shubra, Cairo, Egypt

Work Experience

  • Brand Manager & Marketing Manger Cosmetics DepartmentFull Time

    Soficopharm

    Jun 2020 - Present -5 yrs, 1 month

    Egypt

    • Product Manager& Training ManagerFull Time

      •Keden/Mothol

      Jun 2018 - Present -7 yrs, 1 month

      Egypt , Cairo

      • Job Details:• Product Management: 1-Set Up Marketing & Launching Plan for cosmetics Korean Brands,Define the product strategy and road-map 2-responsible on all business activities related to the product for The Face shop, Tony Moly, Soften Brands considering revenue and profitability goals 3-Plan the product management of each business line including selection, Pricing, Launching and Discontinuation considering the company and Brand guideline. 4-Ensure smooth and timely Launching for all the new product. 5-Manage Product development project according to SOP, Market Need, competitor performance and growth target. 6- Study Competitor Products, Pricing, Standard. 7- Responsible for Marketing activities including VMD, Promotion calendar, Floor sets and Social Media plan. 8-Develop and update complete and accurate content for all products which can be used in Training and Marketing and Product package. 9-ensure that the operation Process align 10-communicate with the Mother Brand and Stakeholder to perform the business efficiently. Training Management 1- Responsible for training Development using the best Tools and Techniques 2- Ensure that all the current and New employees in the sales team get the required periodic training to perform their tasks 3- Ensure that all Employee of Training Team, Product management and Marketing Team are well trained and able to perform their tasks. 4- Develop all Training Materials to help sales team to run operation efficiently. 5- Responsible for Training Development plan, Training activities Plan and KPIs responsible.
    • Customer Experience Manager for Victoria Secret Full AssortmentFull Time

      Alshaya

      Aug 2014 - May 2018 -3 yrs, 8 months

      Egypt , Cairo

      • Job Details:• Delivers a best-in-class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth. • • Fosters a customer-centric culture, where the full energy and activity of the store team are focused on delivering highly satisfying customer experiences • Leads Sales Leadership Team and is responsible for total store results • • Owns the customer experience throughout the entire store ($8-30M: owned by customer experience manager) • • Supports, models and enhances all selling and sales support behaviors to ensure a seamless customer experience • • Drives customer loyalty through current brand strategies, including credit and customer relationship marketing • • Owns Best at Bras with a focus on current selling strategies . • Gains business insight and creates SMART action plans that improve execution and results • • Analyzes customer experience reports and insights and mobilizes the team accordingly • Leads and delegates, as appropriate, the execution of all company initiatives • Plans for and facilitates leadership meetings and ensures consistent communication to all positions • • Accountable for payroll budget, target wage rate and other controllable expenses • Ensures payroll is managed daily by punch guarding and executing flex worksheet • Sets the overall pace for creating a captivating in-store environment • • Ensures compelling visual merchandising strategies and presentation standards are achieved and maintained • • Assigns CSL segments and working shifts to Sales Leadership Team members • Possesses a working knowledge of and supports optimization of the labor schedule • Conducts CSL and associate observations and provides feedback and coaching • Manages and resolves customer relations issues • • Partners with Sales Leadership Team to identify and resolve all maintenance and housekeeping issues • Reinforces all activities related to providing a safe working environment • Supports development and implementation of store strategy to reduce shrink • Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the links between customer service, associate engagement and shrink • Builds a high performance team: • Attracts, recruits and hires highly qualified Sales Leadership Team members • • Owns talent management lifecycle of direct reports including on boarding, assessment, retention, career development, succession planning and recognition • Coaches direct reports to leverage the talent management lifecycle with team • • Builds associate connectivity of Sales Leadership Team and associates • Ensures that Sales Leadership Team coaches and develops associates • Manages associate relations of direct reports and any elevated issues • • Communicates effectively with district manager, Sales Leadership Team, associates and peers, including cascading relevant information to direct reports • Partners with operation manager to establish clear performance goals and objectives • Understands and demonstrates Limited Brands’ values • Takes responsibility for the following metrics, in addition to performance evaluation criteria and supporting key total store metrics: • Sales percent to plan • Bras percent to plan • Conversion • Payroll • Retention • Overall customer satisfaction • • Develop & manage an assigned product line from conceptual stages through life cycle to optimize profit and marketing, financial and pre-set strategies/ objectives • Coordinate in development of trade promotions in collaborations with sales management • Participate in overall product strategy, research and development requirements, and analysis of market research. • Seek & enhance product improvements to meet market needs. • Supply agreed rolling sales forecast to importation and finance. • Ensure elaborate monthly sales forecasting in collaboration with sales department. • Conduct regular market visits to ensure proper implementation of the product strategies /objectives. • Ensure proper implementation of the product strategies /objectives. • Plan & execute marketing activities in the manner of Brand guidelines. • Maximize store contribution by driving sales, reducing stock loss and managing controllable costs. • Motivating and developing the team members • Lead a team of 65 members, including 13 managers, in a 1200 m² store with $6 Million turnover. • Ensuring the store complies with all company regulations and procedures. • Training all the associate (AOB) on the brand to follow the standards. • Responsible for all customers feed backs and ensuring to reach to high standards of customer service and customer satisfaction. • Training the team to increase their knowledge ,creating succession plan for every employee. • Reducing stock loss and control shrinkage rate. • Control all financial issues. • Follow VM team to insure all goods are displayed according to standard • Ensuring the store complies with all company regulations an
    • Marketing Manager & business DevelopmentFull Time

      • AVON cosmetics company

      Jan 2012 - Jul 2014 -2 yrs, 6 months

      Egypt , Cairo

      • Job Details:• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. • Market through various channels and segment databases working with large data sets • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics. • Evaluate the impact of marketing programs in achieving their stated objectives. • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. • Partner with creative teams, other internal stakeholders, and external agencies and vendors. • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors • Experience building complex marketing programs and reporting on the results. • Strong project management skills to achieve long strategy goals. • Problem-solving , including metrics-driven thinking, to any unexpected opportunity in the market.. • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. • monitoring and analyzing market trends • studying competitors' products and services • exploring ways of improving existing products and services, and increasing profitability. • identifying target markets and developing strategies to communicate with them • preparing and managing marketing plans and budgets • managing the production of promotional material • liaising with other internal departments such as sales and distribution • producing reports to monitor results • presenting findings and suggestions to company directors or other senior managers to increase market share. • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise • Hire and train a team of marketing associates to coordinate events and conduct outside sales • Supporting and managing a marketing team. • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies, developing new services, products, and distribution channels.
    • Education

      • MBA in MARKETING

        Arab Academy for Science, Technology and Maritime Transport (AAST)

        Jan 2010 - Jan 2012 - 2 yr

      • Faculty of Pharmacy in Pharmacy

        Cairo University (CU)

        Jan 1999 - Jan 2004 - 5 yr

      Skills

      • mangement
      • Training
      • Microsoft Word
      • Internet
      • Retail
      • Marketing
      • Microsoft Excel
      • E-Marketing
      • Advertising
      • Brand Manager
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      Languages

      • English

        Fluent
      • French

        Beginner

      Training & Certifications

      • Store Leader Team (S.L.T)

        ALSHAYA UEA- DUBAI·2014
      • E-Marketing

        CAIRO UNIVERSITY ·2013
      • TOT (Training-of-trainer program)

        High Charisma Training Center·2013
      • TOT (Training-of-trainer program)

        High Charisma Training Center.·2013
      • IELTS

        British council ·2009
      • Marketing mangement course

        IPSOS·2006
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