Dina laban Gendy
Sales and Marketing Expert MBA
Shubra, Cairo, EgyptWork Experience
Brand Manager & Marketing Manger Cosmetics DepartmentFull Time
Soficopharm
Jun 2020 - Present -5 yrs, 1 month
Egypt
Product Manager& Training ManagerFull Time
•Keden/Mothol
Jun 2018 - Present -7 yrs, 1 month
Egypt , Cairo
- Job Details:• Product Management: 1-Set Up Marketing & Launching Plan for cosmetics Korean Brands,Define the product strategy and road-map 2-responsible on all business activities related to the product for The Face shop, Tony Moly, Soften Brands considering revenue and profitability goals 3-Plan the product management of each business line including selection, Pricing, Launching and Discontinuation considering the company and Brand guideline. 4-Ensure smooth and timely Launching for all the new product. 5-Manage Product development project according to SOP, Market Need, competitor performance and growth target. 6- Study Competitor Products, Pricing, Standard. 7- Responsible for Marketing activities including VMD, Promotion calendar, Floor sets and Social Media plan. 8-Develop and update complete and accurate content for all products which can be used in Training and Marketing and Product package. 9-ensure that the operation Process align 10-communicate with the Mother Brand and Stakeholder to perform the business efficiently. Training Management 1- Responsible for training Development using the best Tools and Techniques 2- Ensure that all the current and New employees in the sales team get the required periodic training to perform their tasks 3- Ensure that all Employee of Training Team, Product management and Marketing Team are well trained and able to perform their tasks. 4- Develop all Training Materials to help sales team to run operation efficiently. 5- Responsible for Training Development plan, Training activities Plan and KPIs responsible.
Customer Experience Manager for Victoria Secret Full AssortmentFull Time
Alshaya
Aug 2014 - May 2018 -3 yrs, 8 months
Egypt , Cairo
- Job Details:• Delivers a best-in-class, captivating, branded customer experience that builds loyalty and enables consistent sales and profit growth. • • Fosters a customer-centric culture, where the full energy and activity of the store team are focused on delivering highly satisfying customer experiences • Leads Sales Leadership Team and is responsible for total store results • • Owns the customer experience throughout the entire store ($8-30M: owned by customer experience manager) • • Supports, models and enhances all selling and sales support behaviors to ensure a seamless customer experience • • Drives customer loyalty through current brand strategies, including credit and customer relationship marketing • • Owns Best at Bras with a focus on current selling strategies . • Gains business insight and creates SMART action plans that improve execution and results • • Analyzes customer experience reports and insights and mobilizes the team accordingly • Leads and delegates, as appropriate, the execution of all company initiatives • Plans for and facilitates leadership meetings and ensures consistent communication to all positions • • Accountable for payroll budget, target wage rate and other controllable expenses • Ensures payroll is managed daily by punch guarding and executing flex worksheet • Sets the overall pace for creating a captivating in-store environment • • Ensures compelling visual merchandising strategies and presentation standards are achieved and maintained • • Assigns CSL segments and working shifts to Sales Leadership Team members • Possesses a working knowledge of and supports optimization of the labor schedule • Conducts CSL and associate observations and provides feedback and coaching • Manages and resolves customer relations issues • • Partners with Sales Leadership Team to identify and resolve all maintenance and housekeeping issues • Reinforces all activities related to providing a safe working environment • Supports development and implementation of store strategy to reduce shrink • Creates an awareness of and builds capabilities in loss prevention by fostering a culture of honesty and connecting the links between customer service, associate engagement and shrink • Builds a high performance team: • Attracts, recruits and hires highly qualified Sales Leadership Team members • • Owns talent management lifecycle of direct reports including on boarding, assessment, retention, career development, succession planning and recognition • Coaches direct reports to leverage the talent management lifecycle with team • • Builds associate connectivity of Sales Leadership Team and associates • Ensures that Sales Leadership Team coaches and develops associates • Manages associate relations of direct reports and any elevated issues • • Communicates effectively with district manager, Sales Leadership Team, associates and peers, including cascading relevant information to direct reports • Partners with operation manager to establish clear performance goals and objectives • Understands and demonstrates Limited Brands’ values • Takes responsibility for the following metrics, in addition to performance evaluation criteria and supporting key total store metrics: • Sales percent to plan • Bras percent to plan • Conversion • Payroll • Retention • Overall customer satisfaction • • Develop & manage an assigned product line from conceptual stages through life cycle to optimize profit and marketing, financial and pre-set strategies/ objectives • Coordinate in development of trade promotions in collaborations with sales management • Participate in overall product strategy, research and development requirements, and analysis of market research. • Seek & enhance product improvements to meet market needs. • Supply agreed rolling sales forecast to importation and finance. • Ensure elaborate monthly sales forecasting in collaboration with sales department. • Conduct regular market visits to ensure proper implementation of the product strategies /objectives. • Ensure proper implementation of the product strategies /objectives. • Plan & execute marketing activities in the manner of Brand guidelines. • Maximize store contribution by driving sales, reducing stock loss and managing controllable costs. • Motivating and developing the team members • Lead a team of 65 members, including 13 managers, in a 1200 m² store with $6 Million turnover. • Ensuring the store complies with all company regulations and procedures. • Training all the associate (AOB) on the brand to follow the standards. • Responsible for all customers feed backs and ensuring to reach to high standards of customer service and customer satisfaction. • Training the team to increase their knowledge ,creating succession plan for every employee. • Reducing stock loss and control shrinkage rate. • Control all financial issues. • Follow VM team to insure all goods are displayed according to standard • Ensuring the store complies with all company regulations an
Marketing Manager & business DevelopmentFull Time
• AVON cosmetics company
Jan 2012 - Jul 2014 -2 yrs, 6 months
Egypt , Cairo
- Job Details:• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan. • Market through various channels and segment databases working with large data sets • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics. • Evaluate the impact of marketing programs in achieving their stated objectives. • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. • Partner with creative teams, other internal stakeholders, and external agencies and vendors. • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors • Experience building complex marketing programs and reporting on the results. • Strong project management skills to achieve long strategy goals. • Problem-solving , including metrics-driven thinking, to any unexpected opportunity in the market.. • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. • monitoring and analyzing market trends • studying competitors' products and services • exploring ways of improving existing products and services, and increasing profitability. • identifying target markets and developing strategies to communicate with them • preparing and managing marketing plans and budgets • managing the production of promotional material • liaising with other internal departments such as sales and distribution • producing reports to monitor results • presenting findings and suggestions to company directors or other senior managers to increase market share. • Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise • Hire and train a team of marketing associates to coordinate events and conduct outside sales • Supporting and managing a marketing team. • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints • Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies, developing new services, products, and distribution channels.
Education
MBA in MARKETING
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2010 - Jan 2012 - 2 yr
Faculty of Pharmacy in Pharmacy
Cairo University (CU)Jan 1999 - Jan 2004 - 5 yr
Skills
- mangement
- Training
- Microsoft Word
- Internet
- Retail
- Marketing
- Microsoft Excel
- E-Marketing
- Advertising
- Brand Manager
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Languages
English
FluentFrench
Beginner
Training & Certifications
Store Leader Team (S.L.T)
ALSHAYA UEA- DUBAI·2014E-Marketing
CAIRO UNIVERSITY ·2013TOT (Training-of-trainer program)
High Charisma Training Center·2013TOT (Training-of-trainer program)
High Charisma Training Center.·2013IELTS
British council ·2009Marketing mangement course
IPSOS·2006