Basic Info

Name: Ghada Abdullah

Professional Experience: 9 years

Location: Cairo, Egypt

Highest Education: Diploma

Career Level: Manager

Work Experience

Google Adwords & PPC Expert at Aqarmap

Experience Details

Job Title: Google Adwords & PPC Expert

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: N/A

Company Details

Name: Aqarmap

Location: Cairo, Egypt

Size: 51-100 employees

Industries: Real Estate/Property Management, Online Media , Research

Website: http://www.aqarmap.com/

Nov 2016 to Jul 2017 (8 months)

Digital Marketing Specialist at Al Moasher

Experience Details

Job Title: Digital Marketing Specialist

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details:  Design, build and maintain the social media presence.

 Plan and execute all web, marketing database, email, social media campaigns.

 Generating qualified leads / Achieving target leads from online channels &
activities.

 Measure and report performance of all digital marketing campaigns.

 Use analytics data to gain insights, identify trends and make strategic
recommendations to improve campaigns performance.

 Create and complete regularly scheduled performance reports.

 Help, develop and then execute marketing plan to improve web site traffic and
conversions.

 Manage all published content (images, video and written content).

 Monitor trends in Digital Marketing tools, applications, channels, design and
strategy.

 Create content calendar for all social media platforms.

 Interact with fans & followers, collect feedback of fans & followers and analyze public opinions.

Company Details

Name: Al Moasher

Location: Cairo, Egypt

Size: 101-500 employees

Industries: Financial Services

Website: http://www.al-moasher.net/

Dec 2015 to Oct 2016 (10 months)

Senior at EMarketing Egypt

Experience Details

Job Title: Senior

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: -Participating in preparing the Strategic & marketing plan for company projects and partners.

-Develop overall strategy, budget, and tactical action plan for the Practice.

-Setting and reviewing the overall marketing and online marketing KPIs.

-Managing the digital marketing activities.

-Supporting the SEO activities.

-Supporting for the business development activities for eMarketing Egypt.

-Managing the tele-marketing and telesales team for eMarketing Egypt & Almarkazy.

-Leverage business contacts to drive opportunities.

Company Details

Name: EMarketing Egypt

Location: Giza, Egypt

Size: N/A

Industries: Marketing and Advertising

Website: http://www.emarketing-egypt.com/

May 2014 to Oct 2015 (1 year 5 months)

Senior Marketing Executive at OFIS Soft

Experience Details

Job Title: Senior Marketing Executive

Job Role: Marketing/PR/Advertising

Career Level: Experienced (Non-Manager)

Job Details: Handling marketing activities related to seminars and exhibitions and their analysis reports.
-Represents the company at trade shows to promote products.
-Proactively research, analyze market intelligence information from a variety of sources on prospect accounts; use market research information to enhance sales success with potential clients e.g.: information from the Internet about prospects, industries, competition, etc.
-Ongoing competition analysis and competition updates, gather data about the activities and products of the competition.
-Dealing with marketing agencies to handle deliverables.
-Responsible for managing and updating company’s current CRM.
-Lead generation for the sales department using various methods like Internet, telemarketing, publications, directories, etc.
-Appointment setting for the sales team according to agreed scenario script.
-Assists other departments within organization to prepare marketing publications.
-Responsible for updating company’s website and social media channels.
-Update marketing supporting documents and forms {e.g. client reference list, etc.}
-Prepare bi monthly reports for management

Company Details

Name: OFIS Soft (multinational)

Location: Egypt

Size: N/A

Industries: Information Technology Services

Website: www.ofis-soft.com

Jan 2012 to May 2014 (2 years 4 months)

Education

Technical Diploma in Google Adwords

Google

2016 - 2017

Technical Diploma in Twitter Ads

Twitter

2015 - 2016

Bachelor's Degree in Psychology

Ain-Shams university

2004 - 2007

High School - Thanaweya Amma

Maadi High School

2004

Certifications

E Marketing Specialist

Oct 2013

Certificate details

Certificate Name: E Marketing Specialist

Date Awarded: Oct 2013

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Ministry of Foreign Affairs

Description: N/A

Google Adwords

Aug 2016

Certificate details

Certificate Name: Google Adwords

Date Awarded: Aug 2016

Score: N/A

Result URL: https://www.google.com/partners/#p_certification_html;cert=9

Result ID: 9

Organization Issuing Certificate: Google

Description: N/A

Twitter

Feb 2015

Certificate details

Certificate Name: Twitter

Date Awarded: Feb 2015

Score: N/A

Result URL: https://twitterflightschool.com

Result ID: N/A

Organization Issuing Certificate: Twitter Flight School

Description: N/A

certificate of appreciation

Sep 2016

Certificate details

Certificate Name: certificate of appreciation

Date Awarded: Sep 2016

Score: N/A

Result URL: N/A

Result ID: N/A

Organization Issuing Certificate: Araby Ads

Description: N/A

Training and Courses

E-Marketing Diploma at eMarketing Egypt

Dec 2015

Training/Course Details

Training Name: E-Marketing Diploma

Date: Dec 2015

Institution: eMarketing Egypt

Description: -Marketing principals. -Introduction to internet marketing. -Online consumer behavior. -Website usability. -E-marketing channels overview. -Google AdWords. -Social media management. -Online B2B marketing.

Marketing Research at eMarketing Egypt

Jun 2015