Ilmira Abdullina

Senior Digital Marketing Manager - Growth MarketingFull Time

• Job Details:- Developed and implemented a leads generation plan, resulting in $6.5 million in revenue over a year; - Achieved marketing ROI of 250% over a year period; - Strategized, developed, and managed search, social, and display digital marketing campaigns; - Managed and supervised the content development process; - Coordinated with video production team to create 100+ bite sized video clips for marketing purposes; -Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%; - Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%; - Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250%; - Collaborated with CRM Marketing Managers to develop segmented communications and drive engagement; - Was responsible for data integrity across company CRM platform to ensure optimal use of information for reporting and new business & retention efforts including; working closely with Territory Offices to lend CRM support and ensure all updates are captured; - Was responsible for develop, launch and sustainment User Acquisition strategies that meet the corporate’s financial goals; - Identified new customer acquisition channels and explore innovative solutions that drive both volume and quality of traffic; - Led digital marketing budgets across social media, display, mobile, affiliates to achieve program KPIs including CPAs; - Partnered with the international digital marketing team to develop a global strategic approach leading to locally relevant social content, and digital plans

Head of Digital MarketingFull Time

• Job Details:- Developed go to market strategies for clients (B2C, B2C, B2G, Fintech); - Established key performance metrics and provided regular progress reports, sentiment analysis and tracked budgets; - Established and drove the acquisition strategy for new customers across online, mobile, and offline channels; - Closely collaborated with clients, staff, designers, and programmers to meet client's needs and generate income; - Analyzed web traffic data and online advertising ROI performance using Google AdWords, Tableau and Omniture to report findings in clear, easy to understand manner; - On weekly basis generated sales report, promotion reports; - Developed and managed all CRM touch points including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives; - Drove testing, reporting, optimization and analysis on Channel performance to identify key levers and opportunities for improvements; - Developed, optimized, managed digital plans and budgets, including website design/development, digital media, SEM/SEO, PPC; - Supervised content, promotional and product development and project schedules and provide key digital milestones to senior management; - Lead site development, user experience, content strategy, and site performance, consistent with user audiences/personas, user data and behavior, and overall site performance; - Led SEO strategy and execution, including understanding of technical SEO, site architecture optimization and on-page and off-page optimization; - Conducted ongoing competitive research to help inform digital strategies; - Outstanding analytical skills to interpret data and drive actionable insights

PPC Digital Marketing ManagerFull Time

• Job Details:- Worked with team of 12 digital marketing staff in organizing and executing online marketing campaigns for various types of clients; - Managed annual marketing budget for PPC ad placements on Google, Yahoo, LinkedIn and Facebook platforms; - Set up new targeted PPC campaigns and continuously optimize ‘Always On’ campaigns to increase conversions, reduce costs, and achieve monthly ROI; - Created and submitted monthly advertising performance report to Head of Digital Marketing; - Performed keyword research, competitor analysis, bid adjustment, and ad copy optimization according to overall marketing objectives to reach set targets; - Designed and optimized landing pages to achieve 100% ad scent and 10/10 quality score of ads, reducing CPC and improving click and conversion rates; - Was responsible for performing keyword research, campaign set up, bid adjustment, ad copy creation, and A/B testing; - Liaised closely with Graphic Design team in producing banners, videos and images for different channels, following advertising guidelines and best practices; - Had ultimate accountability for pacing and managing account budgets; - Led daily relationships with clients and managed their expectations