Dalia Arafa

Marketing Manager/Branding Expert/ConsultantFreelance / Project

• Job Details:An independent consultant providing expert marketing information regarding existing/new brand creation and launch. Developing marketing plans, branding platforms, tailored communication messages, respective promotions and key strategies for marketing success, while guiding the implementation of action plans for the respective business unit.

Senior Global Strategic Planner - Global Sales TeamFull Time

• Job Details: Responsibilies:  Handling client/agency briefs from Global Sales Teams in UK & creating suitable ad solutions for European buys planning along with Brand communications strategies across Yahoo! multiple platforms and products  Create a deep understanding of the Yahoo! brand, its consumers and global advertising products while in parallel generating a thorough understanding of the Global Digital Media World  Identifying key opportunities in the EU5 market and formulating the respective strategies to acquire them.  Formulating attractive and relevant packages Y! Can offer to best fit and cater to the client’s needs.

Marketing Supervisor Full Time

• Job Details: Experience:  Contributed to developing the marketing plan with a detailed road map and action plan to re-introduce Raya into the Egyptian market with a new and fresh identity and positioning platform.  Created the new sub brand to be introduced into the market along with all support material.  Created an Integrated marketing communication platform for all consumer touch point material.  Management of the marketing, advertising and promotional activities for the retail, distribution and maintenance departments.  Heading the marketing department.  Assisted in preparing the marketing budget.  Responsibilities:  Managing and coordinating all marketing, advertising and promotional staff and activities.  Developing a marketing strategy and written action plans in order to achieve specific objectives  Coordinating all internal and external marketing and promotional efforts.  Conducting performance reviews on team members.  Analyzing market trends and close analysis of competition activities.  Directing the marketing staff overseeing all marketing executions.