
Cherine Michel
Brand Manager | Communications Manager
Heliopolis, Cairo, EgyptWork Experience
Brand ManagerFull Time
Marytria Foundation for Culture & Development
Mar 2020 - Present -5 yrs, 4 months
Egypt , Cairo
Assistant Brand ManagerFull Time
- Job Details:Full control of online channels: Website, social media, and all kinds of company communications o Implement marketing activities: call or email suppliers on daily basis to follow up on the progress of the marketing projects (brochures, advertisements, documentaries, e-blasts, etc…) Revise the work received from the suppliers and report progress to the brand manager. o Prepare weekly status report: prepare a report highlighting the assigned tasks, their progress, and the next steps. Sit with the brand manager on a weekly basis to go through the report. o Prepare proposals for new ideas: initiate and pursue different marketing opportunities, study their applicability, and prepare proposals highlighting benefits and costs incurred. o Managing the marketing budget manages on a day-to-day basis the marketing budget prepares monthly reports on expenditure versus budget and prepares a monthly report for expected expenditure. o Monitor competitor activity: stay up to date with the competition, do mystery shopping visits/calls, and brief the marketing team on competitors and their activities on a constant basis. o Attend events and exhibitions: research possible list of events to be attended, responsible for preparing materials for different events, responsible for the setup of company booth, and attending events when needed. Prepare reports on attended events and demonstrate the return on investment in each event. o Prepare for heads meetings: responsible for arranging heads meetings, setting dates, preparing and sending meeting agendas, and consolidating presentations of all the departments’ heads. o Customer’s satisfaction and handling: handle angry customers, fire emails and social media comments, prepare and proceed surveys with customers to maintain the quality of service
Education
French Touristic Guidance in Toursim & Hotels
Helwan UniversityJan 2007 - Jan 2011 - 4 yr
High School - Thanaweya Amma
Notre Dame de la Delivrande- DaherJan 2007
Languages
English
FluentFrench
FluentArabic
Fluent
Training & Certifications
Putting Customers First
Top Business Group·2018Time & Stress Management
Top Business Group·2017Communication Skills
Top Business Group·2016Advanced Online Marketing
IOTI·2014Business writing & Netiquette
Top Business Group·2013