Chadi Ashraf Alabbassy

Loyalty Marketing & Partnerships ManagerFull Time

• Job Details:Spearhead Ekuep’s Rowad Loyalty Program (one of the first B2B loyalty programs in F&B within the Middle East), devising strategies that increase customer engagement and improve retention rates, integrating it with customer expectations and company objectives. Serve as the primary liaison for partnership management, identifying and securing key alliances that multiply the program's reach and contribute to revenue growth. • Drive the discovery and development of tactical alliances with various brands and companies in KSA, enriching our client offerings and broadening Ekuep and Raqtan's penetration into new customer segments. • Introduce new features and benefits to the loyalty program, resulting in a 20% rise in utilization and positive feedback. • Manage positive, ongoing relationships with stakeholders to ensure alignment with business goals and overarching vision. Achievements: • Contributed to a key case study for the Rowad Loyalty Program, highlighting its impact on accelerating initial purchase times and increasing purchase frequency, showcasing major growth in customer engagement and retention for Ekuep's platform. • Featured as a guest on the Loyalty Builders podcast, offering specialized insights into expanding e-commerce through the deliberate use of loyalty programs and gamification techniques. • Finalized a partnership with Sary, enabling Ekuep customers to access discounted prices on daily and weekly consumables, adding significant value to the customer experience. • Established a strategic partnership agreement with Alraedah Finance, providing flexible financing solutions to Ekuep customers and empowering them to expand their businesses through accessible financing options for new purchases. Spearhead Ekuep’s Rowad Loyalty Program (one of the first B2B loyalty programs in F&B within the Middle East), devising strategies that increase customer engagement and improve retention rates, integrating it with customer expectations and company objectives. Serve as the primary liaison for partnership management, identifying and securing key alliances that multiply the program's reach and contribute to revenue growth. • Drive the discovery and development of tactical alliances with various brands and companies in KSA, enriching our client offerings and broadening Ekuep and Raqtan's penetration into new customer segments. • Introduce new features and benefits to the loyalty program, resulting in a 20% rise in utilization and positive feedback. • Manage positive, ongoing relationships with stakeholders to ensure alignment with business goals and overarching vision. Achievements: • Contributed to a key case study for the Rowad Loyalty Program, highlighting its impact on accelerating initial purchase times and increasing purchase frequency, showcasing major growth in customer engagement and retention for Ekuep's platform. • Featured as a guest on the Loyalty Builders podcast, offering specialized insights into expanding e-commerce through the deliberate use of loyalty programs and gamification techniques. • Finalized a partnership with Sary, enabling Ekuep customers to access discounted prices on daily and weekly consumables, adding significant value to the customer experience. • Established a strategic partnership agreement with Alraedah Finance, providing flexible financing solutions to Ekuep customers and empowering them to expand their businesses through accessible financing options for new purchases. Skills: Partnerships · B2B Marketing · Problem Solving · E-Commerce · Data Management · Loyalty Marketing · Key Performance Indicators · Sales Strategy · Brand Partnerships · Presentation Skills · Account Management · Data Analysis · Customer Satisfaction · Customer Success · Team Management · Loyalty Programs · Customer Communication · Strategic Partnerships · Market Analysis · Negotiation · Leadership · Presentations · Analytics · Business Relationship Management · Analytical Skills

Ecommerce Marketing ManagerFull Time

• Job Details:In my role as E-Commerce Marketing Manager, I unveiled detailed marketing plans, content strategies, and social media campaigns that considerably ramped up brand visibility and customer engagement. I worked intensively with my amazing talented team to refine our e-commerce platform, resulting in a remarkable improvement in user experience and conversion rates. A few of my accomplishments that I’m most proud of: • Introduced the Ekuep Learning Centre, establishing it as the premier destination for F&B businesses in Saudi Arabia and greatly promoting site traffic and user engagement. • Pioneered the Identity Session Podcast, the first business-focused podcast in Saudi Arabia, which made it to number 20 on Apple Podcasts' Top 200 business podcasts during its debut. • Launched rent.ekuep.com, broadening our F&B rental solutions, leading to an upsurge in rental inquiries with a $10M SAR annual target in sales growth. Furthermore, I organized and deployed corporate trade shows/exhibitions, including Foodex Expo, The Hotel & Hospitality Show & HORECA, and additional in-house events, leading to a massive boost in lead gen and increased brand recognition. In my role as E-Commerce Marketing Manager, I unveiled detailed marketing plans, content strategies, and social media campaigns that considerably ramped up brand visibility and customer engagement. I worked intensively with my amazing talented team to refine our e-commerce platform, resulting in a remarkable improvement in user experience and conversion rates. A few of my accomplishments that I’m most proud of: • Introduced the Ekuep Learning Centre, establishing it as the premier destination for F&B businesses in Saudi Arabia and greatly promoting site traffic and user engagement. • Pioneered the Identity Session Podcast, the first business-focused podcast in Saudi Arabia, which made it to number 20 on Apple Podcasts' Top 200 business podcasts during its debut. • Launched rent.ekuep.com, broadening our F&B rental solutions, leading to an upsurge in rental inquiries with a $10M SAR annual target in sales growth. Furthermore, I organized and deployed corporate trade shows/exhibitions, including Foodex Expo, The Hotel & Hospitality Show & HORECA, and additional in-house events, leading to a massive boost in lead gen and increased brand recognition. Skills: Problem Solving · E-Commerce · Data Management · Loyalty Marketing · Key Performance Indicators · Market Research · Sales Strategy · Brand Partnerships · Growth Hacking · Business Development · Presentation Skills · Account Management · Data Analysis · Customer Satisfaction · Customer Success · Marketing Strategy · Team Management · Lead Generation · Content Marketing · Customer Communication · Strategic Partnerships · Market Analysis · Negotiation · Leadership · Presentations · Social Media Marketing · Analytics · Business Relationship Management · Analytical Skills

Deputy Marketing ManagerFull Time

• Job Details:During my brief time as Deputy Marketing Manager, I cranked up our digital sales by driving Digital Qualified Leads and supercharging conversion rates by 10%. I also played a big part in the planning and launch of Qavashop Academy and the Ekuep Learning Centre. Additionally, I had the pleasure of launching Qavashop Academy, which quickly became the “go-to” spot for home baristas and coffee lovers in Saudi Arabia, packed with insightful articles, recipes, and reviews, making a name for itself as a leading coffee community hub. During my brief time as Deputy Marketing Manager, I cranked up our digital sales by driving Digital Qualified Leads and supercharging conversion rates by 10%. I also played a big part in the planning and launch of Qavashop Academy and the Ekuep Learning Centre. Additionally, I had the pleasure of launching Qavashop Academy, which quickly became the “go-to” spot for home baristas and coffee lovers in Saudi Arabia, packed with insightful articles, recipes, and reviews, making a name for itself as a leading coffee community hub. Skills: Communication · B2B Marketing · Problem Solving · E-Commerce · Data Management · Loyalty Marketing · Key Performance Indicators · Market Research · Sales Strategy · Brand Partnerships · Business Development · Presentation Skills · Account Management · Data Analysis · Customer Satisfaction · Customer Success · B2C Marketing · Team Leadership · Team Management · Lead Generation · Content Marketing · Customer Communication · Strategic Partnerships · Market Analysis · Strategic Planning · Negotiation · Leadership · Presentations · Analytics · Business Relationship Management · Analytical Skills