Leena Hazem El Sadr

Marketing ManagerFull Time

• Job Details:Develop marketing direction to reach new markets for Innjoo & Xtouch product portfolio.  Create compelling marketing contents to support go-to-market efforts.  Deliver key business analytics around retailer and partner performance.  Initiate clear and focused business direction based on market and geographic segmentation, overseeing brand management and corporate identity.  Monitor and report on effectiveness of marketing communications on quarterly basis; analyze competitors’ quarterly activities and brand position.

Marketing ManagerFull Time

• Job Details:• Developing the marketing strategy for ASUS Egypt System products in line with ASUS HQ objectives. • Responsible for HQ and OEM budget negotiations, control and administration including proposals and closing reports. • Coordinating with sales line up and activities through a yearly event/ promotional calendar (Seminar, Exhibitions, Roadshows… Etc.) • Managing offline & online product campaigns in terms of campaign objectives, target audience, strategies/tactics, artworks, timeline, and ROI measurement. • Creation and localizing all marketing material in line with marketing plans in house or through cooperation with agencies. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity. • Monitor and report on effectiveness of marketing communications on quarterly basis. • Analyzing competitors’ quarterly activities and brand position.

Marketing and Customer service executiveFull Time

• Job Details:Sourced advertising opportunities and placed adverts in the press.  Managed the production of marketing materials, including leaflets, posters, flyers, e-newsletters.  Maintained and updated customers databases to improve communication and service levels.  Shepherded and joined all events including conferences, seminars, receptions and exhibitions  Sourced and secured corporate sponsorships  Conducted a variety market research such as customer questionnaires  Spearheaded and developed marketing plans and strategies  Piloted pre and post marketing campaigns comprehensive evaluations  Conducted in-depth analysis of competitors activities and provided detailed recommendations  Handled customer queries, complaints and discrepancy investigations