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basmala salah

Art Director

Egypt

Work Experience

  • Art Director

    Hyphen Agency

    Jun 2024 - Jun 2025 -1 yr

    Egypt

    • Job Details:Led the creative direction for photoshoots and campaigns, overseeing visual concepts from ideation to execution. Collaborated with photographers, stylists, and models to deliver high-impact brand imagery. Directed visual storytelling across client projects to align with brand identity and market trends.
  • Marketing Manager

    Redflag Company

    Jun 2023 - Jun 2024 -1 yr

    Egypt

    • Job Details:Developed and executed strategic marketing campaigns that increased brand visibility and engagement. Managed social media, influencer collaborations, and digital advertising efforts. Analyzed performance metrics to optimize campaign results and ROI.
  • Copy Writer

    El Khashabangy Store

    Jun 2023 - Jun 2024 -1 yr

    Egypt

    • Job Details:Wrote creative and persuasive product descriptions, social media captions, and promotional content. Collaborated with the design team to ensure copy aligned with visual concepts. Helped boost online sales through compelling content that connected with the target audience.
  • Content Creator

    Freezia Brand

    Jun 2022 - Jun 2023 -1 yr

    Egypt

    • Job Details:Produced engaging photo and video content tailored to Freezia’s aesthetic and audience. Managed content planning, shooting, editing, and posting across platforms. Increased follower engagement and strengthened brand identity through storytelling.
  • Education

    • Bachelor's Degree in Mass Communication

      El Shorouk Academy (SHA)

      Jan 2023 - Jan 2027 - 4 yr

    Skills

    • Digital Marketing
    • art director
    • content creator
    • copy writer

    Languages

    • Arabic

      Fluent
    • English

      Beginner
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