
basmala salah
Art Director
EgyptWork Experience
Hyphen Agency
Jun 2024 - Jun 2025 -1 yr
Egypt
- Job Details:Led the creative direction for photoshoots and campaigns, overseeing visual concepts from ideation to execution. Collaborated with photographers, stylists, and models to deliver high-impact brand imagery. Directed visual storytelling across client projects to align with brand identity and market trends.
Redflag Company
Jun 2023 - Jun 2024 -1 yr
Egypt
- Job Details:Developed and executed strategic marketing campaigns that increased brand visibility and engagement. Managed social media, influencer collaborations, and digital advertising efforts. Analyzed performance metrics to optimize campaign results and ROI.
El Khashabangy Store
Jun 2023 - Jun 2024 -1 yr
Egypt
- Job Details:Wrote creative and persuasive product descriptions, social media captions, and promotional content. Collaborated with the design team to ensure copy aligned with visual concepts. Helped boost online sales through compelling content that connected with the target audience.
Freezia Brand
Jun 2022 - Jun 2023 -1 yr
Egypt
- Job Details:Produced engaging photo and video content tailored to Freezia’s aesthetic and audience. Managed content planning, shooting, editing, and posting across platforms. Increased follower engagement and strengthened brand identity through storytelling.
Education
Bachelor's Degree in Mass Communication
El Shorouk Academy (SHA)Jan 2023 - Jan 2027 - 4 yr
Languages
Arabic
FluentEnglish
Beginner