Balu KS

Digital Marketing Lead

• Job Details:Playing a part in managing and optimizing all search marketing activities, including PPC, display and video advertising, and SEO (local and national). Establishing digital marketing campaign performance monitoring and reporting for the company and clients, and project managing multiple digital initiatives of significant scope and complexity.

Web Developer & Digital Marketing Specialist

• Job Details:Supported team members with research skills, market analytics, and statistics used in quarterly reporting for leaders and stakeholders. Led new team members in identifying innovative approaches to messaging deployment on new media.

SEO, SMO & Web Development and Marketing Expert

• Job Details:Collected and analyzed sales data, utilizing web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per-click. Conducted online marketing initiatives, including paid ad placements, affiliate programs, sponsorship programs, email promotions, and viral marketing campaigns on social media sites.