AH

ayman haddad

General Trade Sales Manager at Unilever Mashreq

Cairo, Egypt

Work Experience

  • General Trade Sales Manager

    Unilever Mashreq

    Jan 2022 - Present -3 yrs, 4 months

    Egypt

    • Job Details:Lead the sales strategy and execution for food and personal care products in the Cairo region, driving revenue growth and market share expansion. Develop and maintain strong relationships with key retail partners and distributors to ensure optimal product placement and visibility. Collaborate with cross-functional teams, including marketing, supply chain, and finance, to align objectives and enhance product offerings. Train, mentor, and manage a team of sales representatives to achieve individual and team sales targets while fostering a high-performance culture. Implement promotional campaigns and sales initiatives, analyzing their effectiveness and adjusting strategies as needed to maximize ROI.
  • Skin Cleansing Category Operation Manager

    Unilever Mashreq

    Apr 2020 - Apr 2021 -1 yr

    Egypt

    • Job Details:Lead the development and execution of category strategies for skin care products, aligning with overall business goals to drive market share and revenue growth. Work closely with sales, marketing, and supply chain teams to ensure effective product launches, promotional activities, and inventory management. Track and analyze category performance metrics, sales data, and profitability to identify areas for improvement and implement corrective actions as needed. Manage relationships with suppliers and partners to ensure quality, compliance, and timely delivery of raw materials and products. Develop initiatives to engage consumers through targeted marketing campaigns, social media, and in-store promotions, enhancing brand loyalty and awareness.
  • General Trade Area Sales Manager

    Unilever Mashreq

    Apr 2006 - Apr 2019 -13 yrs

    Egypt

    • Job Details:Designed and implemented sales strategies to achieve revenue targets in the general trade segment, focusing on key channels such as supermarkets, convenience stores, and wholesalers. Built and maintained strong relationships with key customers and distributors to ensure optimal product placement and maximize sales opportunities. Collaborated with logistics and supply chain teams to optimize inventory levels, ensuring product availability while minimizing waste. Monitored and analyzed sales performance metrics, preparing regular reports for senior management to track progress against targets and identify areas for improvement.
  • Skills

    • excel
    • word
    • powerpoint
    • Communication
    • Leadership and presentation skills
    • Coaching
    • Strategic Planning
    • Expert Negotiation
    • Active listening
    • customer relationship management

    Languages

    • Arabic

      Fluent
    • English

      Intermediate
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