Ashokkumar K K

Branch Manager

• Job Details:Spearheaded branch performance, achieving 30% APBITA, optimising resource utilisation and cost efficiency. Led a team of 65+ staff; improved retention with a 10% attrition rate and built a high-performance culture. Developed branch growth strategy, resulting in a 30% increase in customer portfolio and 90% retention. Reduced DSO from 96 to 60 days, accelerating cash flow and financial health. Expanded regional footprint through channel development and service excellence. Championed CRM and digital transformation for tracking KPIs and service metrics.

Area Sales Manager

• Job Details:Managed sales operations across 12 districts with a focus on dealer network expansion and sales performance. Established 2 exclusive hub outlets, boosting regional visibility and product availability. Negotiated and secured higher security deposits, strengthening financial compliance and trust with partners.

Sales Officer

• Job Details:Achieved 22% YoY sales growth, exceeding monthly and quarterly revenue goals. Onboarded new sub-stockists and expanded reach to 11 rural villages, strengthening brand awareness. Trained distributors and retailers on product portfolio and pricing strategies.