Arun Tiwari

Marketing Manager

• Job Details:Executed integrated digital campaigns including Meta Ads, Google Ads, WhatsApp, SMS, and in-app promotions. Boosted app installs and engagement by optimizing PPC campaigns, UAC ads, and retargeting strategies. Built CLV and churn prediction models, leading to sharper targeting and better retention. Tracked campaign performance using Google Analytics, UTM parameters, and MoEngage dashboards. Increased ROAS and minimized wastage by applying real-time data optimizations and A/B testing. Optimized app performance campaigns using AppsFlyer, UTM tracking, and GA4. Ran multi-city SEO/SEM, PPC, and social campaigns to acquire and retain users.

Marketing Manager

• Job Details:Worked with visual merchandisers in store planograms, boosting product presentation. Led new store launches with seamless execution, adhering to timelines and operational standards.

Assistant Marketing Manager

• Job Details:Drove digital campaigns with influencers and food bloggers. Managed trade and retail marketing across 500+ stores, supported by TPOSM/PPOSM and tactical offers. Monitored campaign health and conversions using PowerBI and AppsFlyer. Introduced coupon-based campaigns via app and SMS, boosting redemptions and store walk-ins.