Arizz Alipio

Digital Marketing Executive

• Job Details:Developed and executed a monthly content calendar for an affiliate marketing brand, including researching relevant industry topics and creating targeted content buckets. Created engaging captions for a sports news social media account, managing daily posts to drive audience engagement. Provided actionable recommendations to enhance social media presence, such as revamping profile bios, optimising Instagram stories to complement feed posts, and improving content consistency. Successfully migrated social media scheduling from Sendible to Hootsuite, leveraging the improved interface for a more seamless and efficient scheduling process.

Marketing and E-commerce Executive

• Job Details:Managed two social media accounts for two brands, Bettr Coffee and Bettr Academy and increased overall following to 63%. Planned monthly content calendar, which includes research of content, planning, and execution through filming and acquiring essential visual assets and video footage. Conducted product shoots for new coffee bean releases, generating essential assets for social media content. Crafted visually appealing graphics for social media posts and facilitated video shoots for dynamic content. Proficiently edited videos using Canva, CapCut and Adobe Premiere Pro to enhance social media engagement. Meticulously crafted copy for all social media channels (Facebook, IG and LinkedIn) and created monthly blog posts on the website about successful graduate stories of our social programme. In charge of community management by monitoring and responding to daily social media inquiries and actively engaged with user-generated content, reposting with company mentions. Developed social media content reports concerning page traffic and engagement. Identified insights from the report to optimise social media strategy. Efficiently set up e-commerce websites on Shopify and Arlo. Curated product listings and coffee equipment details, skillfully creating thumbnails and compelling product descriptions. Optimised website by maintaining website listings, ensuring comprehensive and up-to-date information. Strategised and executed promotional campaigns for effective online presence and sales growth. Handled migration to Dotdigital. Developed engaging EDMs or marketing emails for database outreach, promoting new courses and coffee products. Implemented effective email automation to streamline communication processes. Developed campaign reports concerning email campaign performance. Liaised with specialty coffee content creators. Established collaborations with content creators, successfully securing Instagram features from over 7 influencers through strategic seeding efforts. Kept strong relationships beyond business transactions with content creators, inviting them to events and course trials in our academy.