Anurag Singla

Marketing Manager

• Job Details:Developed and executed comprehensive brand strategies for residential and commercial projects across North India markets, contributing to ₹3300+ crore in project sales & achieving 20% improvement in customer satisfaction score. Led go-to-market initiatives for 6 major residential launches, achieving average 45% sales conversion within first month of launch and exceeding quarterly sales target by 12%. Consistently executed integrated marketing campaigns (ATL, BTL, digital) that increased brand awareness and generated 55% increase in qualified leads while managing annual marketing budget of ₹15+ crores. Orchestrated high-impact engagement events including movie premiers, weekend carnivals, star night, freedom run, investor meets, channel partner meets, and national outreach programs. Analyzed consumer behavior and market feedback data to optimize brand positioning, and ensure consistent messaging across all marketing channels and promotional touchpoints.

Lead Marketing

• Job Details:Managed marketing initiatives for three premium automotive brands with annual budgets of ₹1.75+ crores, consistently achieving 95%+ of monthly lead generation targets. Developed and executed regional marketing plans resulting in 30% average increase in showroom traffic and 6% average sales target exceeded across all brand portfolios. Led agency partnerships for compelling digital content creation, achieving 150% improvement in social media engagement rates and successful launch of 12+ new vehicle models. Executed luxury automotive events including speed trails, Porsche exclusive night, trade-in carnivals, service on wheels, Q-drive, she’s Mercedes, mall & RWA displays, classic weekender program and many more. Conducted comprehensive performance analysis of lead sources and marketing spend, optimizing campaign effectiveness and reducing cost-per-acquisition through data-driven insights.

Activation Manager

• Job Details:Delivered 360-degree marketing solutions for 22+ brand clients, generating ₹1.5+ crores in annual revenue through comprehensive ATL, BTL, digital, and on-ground activation campaigns. Managed vendor selection and event execution for large-scale activations, reducing project costs by 15% while achieving 90% client retention rate and 12%+ profitability margins. Successfully executed high-profile branded events including Mirchi Neon Run, Mirchi Music Awards - Punjabi, Mirchi Live - Arijit Singh, Mirchi Campus Rockstar, and real estate meets. Created innovative event concepts and customized client presentations, managed complete P&L analysis for all marketing initiatives with end-to-end project coordination.