
Ana Mikaela Boudorova Silva
Brand Manager
Luanda, AngolaWork Experience
Co-FounderFull Time
Soluções Virais (Start Up)
Sep 2014 - Present -10 yrs, 10 months
Angola , Luanda
- Job Details:I found a problem and there was no solution in the market, along with a developper, I create my own Android App. Development of the idea and strategy of the innovative product Radiuscheck that enables team management anywhere, anytime in a simple and timely way via a backoffice application and an android app. In charge of selling the product and being the account manager.
Corporate ManagerFull Time
Refriango
Feb 2013 - Present -12 yrs, 5 months
Angola , Luanda
- Job Details:Main Responsibilities: Operational Marketing Budget Control Strategic development, presentation and implementation of the annual Corporate Social Responsibility (CSR) Plan including nationwide projects. Management and preparation of the annual CSR budget. Main Contributions to the company: Winner of “Best Corporate Social Responsibility Initiative 2014” on the competition “Beverage Innovation Awards” held by FoodBev media with the participation of 325 entries from 40 countries in 26 categories. Developing national projects such as VoleiBlue (3000 children play daily volleyball in schools), “Refriango Gives Life to the School” (5000 children in various provinces of Angola received school kits with school supplies), providing the company with awareness and Public Relations (PR) in various media In 2014 increase of over 300% of media exposure in comparison to 2013 For far in 2015, ROI of over 400
Trade Marketing ManagerFull Time
Refriango
Feb 2011 - Feb 2013 -2 yrs
Angola , Luanda
- Job Details:Main Responsibilities: Responsible for the implementation of the beverages trade marketing. This included the implementation of promotions, visibility and merchandising in the main formal distribution channels: super and hypermarkets, hotels, cafes and other establishments. Coordination of a team of 20 people. Main Contributions to the company: Enabled Refriango`s beverage brands to stand out amongst its competitors on the off-trade Made sure the trade Marketing plans were followed as established
Education
Master in Arts in Advertising and the Creative Economy in Marketing
Kingston UniversityJan 2009 - Jan 2010 - 1 Year
BA in Communication Sciences in Marketing
Universidade do MinhoJan 2006 - Jan 2009 - 3 yr
Skills
Languages
Portuguese
FluentEnglish
FluentFrench
Advanced