Basic Info

Amr Atef

8 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing Manager(Marketing Communication) at Lasirena Group

Experience Details

Marketing Manager(Marketing Communication)

Marketing/PR/Advertising

Manager

• Re branding Lasirena group (online & offline).

• Planning & Implementing Company’s marketing strategy with the CEO and Prepare the budget for the marketing department. And corporate identity

• Advertising and promotions through different Media channels such as
(Digital, Press, TV, Radio, outdoors, etc.)

• Supervising & ensuring that all marketing communication campaigns are clearly communicated to the Sales Teams to deliver the required customer outcome.

• Manage the execution of the company’s and projects introductions to the market with the objective to create awareness of company and its projects.

• Develop strong relationships with key media to secure and grow media coverage both online and offline Manage the relationship with Suppliers, marketing services companies & marketing advisors. And responsible for managing company’s copy writing.

• Clearly identify of market trends & customer needs, through continuous market surveys and research, in addition to analyzing competition communication activities and plans for new business development opportunities, in order to increase the profitability of the business

• Devising strategies to drive online traffic to the company website and Social page. Managing online brand and project campaigns to raise brand awareness.

• Supervising the Implementation of external marketing communication tools including marketing campaigns and promotions while complying with Corporate’s identity manual.

• Assess competitive communication activities analysis for similar projects offerings to develop promotions to achieve best in class cost and features.

• Making weekly and monthly marketing department tasks updates and reports.

• Assist management in preparing any required materials for business review meetings.

• Manage PR (Brokers + Corporate) team and how to present the company to the Market.

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.


Company Details

Lasirena Group

Cairo, Egypt

101-500 employees

Real Estate/Property Management

http://www.lasirenagroup.com/

Mar 2016 to present (9 months)
Senior Marketing Specialist at Egygab developments

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Assists in the development and implementation of short and long-term marketing objectives and strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.

· Manages marketing contribution to sales and operation planning process

· Participates in the creative development process and execution of all advertising and public relations campaigns. Assists in the development of advertising, PR and media plans.

· Assists in the development of consumer promotional programs and manages the execution.

· Receive and respond to all sales requests concerning products, promotions, research, etc. and provide timely and accurate information to such requests. Develops sell sheets, presentations and other sales collateral to support product lines and new product launches.

· Monitor executing ATL + BTL and online marketing activities


Company Details

Egygab developments

Cairo, Egypt

51-100 employees

Real Estate/Property Management

http://www.egygab.com/

May 2015 to Oct 2015 (5 months)
Senior Marketing Specialist at HDG مجموعة مطورى هليوبوليس

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Exhibitions Activities �(Select the event time, Select Company location, create the design, push printing and setup the exp).

· Outdoors Activities �(Select locations, Create the design, push printing, follow the Locations Setup).

· Press Activities �(Create media plan, create the design with the dimensions, follow Al-Ahram Setup).

· Radio Activities �(Create ads with agency, Create media plan, Select the channels, follow Spots Setup).

· Event Activities �(Choose hotels, Plan, organize, execute and manage the hall setup. Last Event that I executed at intercontinental city stars lunching a new compound).

· Develop and maintain social media profiles on Facebook, YouTube and Instagram.

· Develop pay-per-click advertising campaigns with creating an attractive ads.

· Handel All Printing activities Good Price vs. best quality (Brochure ,catalogs , flayers and customer giveaways )

· Monitor Sales results With CRM System.

· Push reports weekly, monthly to the Directors and Bored members.

· Handel All Admin work �(Best prices, Good payment methods, Good Quality , Best locations , Finalize designs with design team , sign contracts with GM, Financial work flow Follow up and mange team )


Company Details

HDG مجموعة مطورى هليوبوليس

Cairo, Egypt

51-100 employees

Real Estate/Property Management

http://www.hdg.com.eg/

Sep 2013 to Apr 2015 (1 year 7 months)
Marketing Specialist at Creation group real estate

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

Creation group real estate

Cairo, Egypt

11-50 employees

Real Estate/Property Management

http://www.creationgroup-eg.com/ar/

Jan 2013 to Sep 2013 (8 months)

Achievements


•Re branding Lasirena Group ( online & offline)

•Planning & Implementing Company’s marketing strategy with the CEO and Prepare the budget for the marketing department. And corporate identity

•lunching phase 3 for ( Sokhna & North Coast Resorts )

•Creating marketing media plan for the next step ( Lunching our new resort Palm beach sokhna resort)

•Coordinate and Handling all media plan execution with my team internal marketing team (Brand manager - Social media specialist - marketing coordinator )

•Connecting with our agency about executing media plan .

• Reached Total Income for summer quarter 130 milion


* Re branding egygab developments ( online & offline)

* Handling all Call center problems and sales team problems

* lunching CRM system to use it for the long term period

* lunching the last phase for ( Family city compound )

* Contributing and creating marketing media plan for the next step ( Lunching our new compound Granda El shorok)

* Handling all social media, outdoors locations , outside exhibitions

* Connecting with our agency about executing media plan .

* Coordinate admin work with marketing coordinator


* Re branding HDG ( online & offline)

* Handling all sales team problems

* lunching CRM & ERP system to use it for the long term period

* lunching the last phase for ( El korba el gedida mini compound )

* Contributing and creating marketing media plan for the next step ( Lunching our new compound el korba heights ) i reached to the 3rd phase

* Contributing and creating marketing media plan for the next step ( Lunching our new compound korbenta villas ) i reached to the 2nd phase

* Contributing and creating the name of new (commercial mall & sokhna resort ) to start put the campaign and media plan

* Handling all social media, outdoors locations , outside and inside exhibitions , and all BTL and ATL activities

* Connecting with our agency ( Hit communications ) about executing media plan and handling agency strategy and planning daily for next step (with account director).




* Contributing and creating marketing media plan for the next step ( Lunching our new compound la quanta north cost ) i reached to the 1st phase

* Handling all social media, outdoors locations , outside and inside exhibitions , and all BTL and ATL activities

• Korba hights Phase 1 + 2 Sold out
•Korba gedida all phases sold out
•Saryat el korba all phases sold out


Education

Bachelor's Degree in business/commerce

Education Details

Bachelor's Degree

business/commerce

Modern Academy, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Modern Academy
2004 - 2007

Certifications

Certificate details

Marketing Management

May 2014

B

N/A

N/A

AUC

N/A

Training and Courses

Training/Course Details

MS Office 2007/2010

Jul 2011

Microsoft training

N/A

This profile is fresh!
Last update 1 days ago.

Jobseeker photo

Profile Skills and Keywords

AdvertisingAnalyticalArabicBusiness/commerceCRMEnglishHard WorkerMS Office 2007/2010ManagmentMarketingMarketing ManagementMarketing Manager(Marketing Communication)Marketing SpecialistMicrosoft OfficeOrganizerProblem SolverProperty ManagementReal EstateReal Estate / PropertySenior Marketing SpecialistSupportive

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

1-3 years

CRM

CRM

: Advanced

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Real estate / property

Real estate / property

: Expert

: Extreme - I love it!

:

1-3 years

Managment

Managment

: Advanced

: Extreme - I love it!

:

Less than 1 year

Key Skills

Analytical, Hard worker, Organizer, Problem Solver, Supportive

Online Presence

https://www.linkedin.com/profile/view?id=AAIAABtsFDYB3QzX9jNQ3EI6x7la000WRRJBFJ4&trk=nav_responsive_tab_profile

Like Amr`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Amr's full profile and find more great talent and professionals to join your team.