Basic Info

Amr Atef

9 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing And Communication Manager at Royal for realestate developments

Experience Details

Marketing And Communication Manager

Marketing/PR/Advertising

Manager

•Developing Commercial department (Marketing & sales & CS and call center).
•Re branding Royal (online & offline).
•Planning & Implementing Company’s marketing strategy with the CEO and Prepare the budget for the marketing department. And corporate identity
•Advertising and promotions through different Media channels such as (Digital, Press, TV, Radio, outdoors, etc.)
•Supervising & ensuring that all marketing communication campaigns are clearly communicated to the Sales Teams to deliver the required customer outcome.
•Manage the execution of the company’s and projects introductions to the market with the objective to create awareness of company and its projects.
•Clearly identify of market trends & customer needs, through continuous market surveys and research, in addition to analyzing competition communication activities and plans for new business development opportunities, in order to increase the profitability of the business
•Devising strategies to drive online traffic to the company website and Social page. Managing online brand and project campaigns to raise brand awareness.
•Supervising the Implementation of external marketing communication tools including marketing campaigns and promotions while complying with Corporate’s identity manual.
•Assess competitive communication activities analysis for similar projects offerings to develop promotions to achieve best in class cost and features.
•Making weekly and monthly marketing department tasks updates and reports.
•Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.


Company Details

Royal for realestate developments

Cairo, Egypt

11-50 employees

Real Estate/Property Management

Royaldevelopment-eg.com

Jan 2017 to present (1 year)
Marketing And Communication Manager at Lasirena Group

Experience Details

Marketing And Communication Manager

Marketing/PR/Advertising

Manager

• Re branding Lasirena group (online & offline).

• Planning & Implementing Company’s marketing strategy with the CEO and Prepare the budget for the marketing department. And corporate identity

• Advertising and promotions through different Media channels such as
(Digital, Press, TV, Radio, outdoors, etc.)

• Supervising & ensuring that all marketing communication campaigns are clearly communicated to the Sales Teams to deliver the required customer outcome.

• Manage the execution of the company’s and projects introductions to the market with the objective to create awareness of company and its projects.

• Develop strong relationships with key media to secure and grow media coverage both online and offline Manage the relationship with Suppliers, marketing services companies & marketing advisors. And responsible for managing company’s copy writing.

• Clearly identify of market trends & customer needs, through continuous market surveys and research, in addition to analyzing competition communication activities and plans for new business development opportunities, in order to increase the profitability of the business

• Devising strategies to drive online traffic to the company website and Social page. Managing online brand and project campaigns to raise brand awareness.

• Supervising the Implementation of external marketing communication tools including marketing campaigns and promotions while complying with Corporate’s identity manual.

• Assess competitive communication activities analysis for similar projects offerings to develop promotions to achieve best in class cost and features.

• Making weekly and monthly marketing department tasks updates and reports.

• Assist management in preparing any required materials for business review meetings.

• Manage PR (Brokers + Corporate) team and how to present the company to the Market.

• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.


Company Details

Lasirena Group

Cairo, Egypt

101-500 employees

Real Estate/Property Management

http://www.lasirenagroup.com/

Mar 2016 to Jan 2017 (10 months)
Senior Marketing Specialist at Egygab developments

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Assists in the development and implementation of short and long-term marketing objectives and strategies. Participates in the development and leads the execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.

· Manages marketing contribution to sales and operation planning process

· Participates in the creative development process and execution of all advertising and public relations campaigns. Assists in the development of advertising, PR and media plans.

· Assists in the development of consumer promotional programs and manages the execution.

· Receive and respond to all sales requests concerning products, promotions, research, etc. and provide timely and accurate information to such requests. Develops sell sheets, presentations and other sales collateral to support product lines and new product launches.

· Monitor executing ATL + BTL and online marketing activities


Company Details

Egygab developments

Cairo, Egypt

51-100 employees

Real Estate/Property Management

http://www.egygab.com/

May 2015 to Oct 2015 (5 months)
Senior Marketing Specialist at HDG مجموعة مطورى هليوبوليس

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

Exhibitions Activities �(Select the event time, Select Company location, create the design, push printing and setup the exp).

· Outdoors Activities �(Select locations, Create the design, push printing, follow the Locations Setup).

· Press Activities �(Create media plan, create the design with the dimensions, follow Al-Ahram Setup).

· Radio Activities �(Create ads with agency, Create media plan, Select the channels, follow Spots Setup).

· Event Activities �(Choose hotels, Plan, organize, execute and manage the hall setup. Last Event that I executed at intercontinental city stars lunching a new compound).

· Develop and maintain social media profiles on Facebook, YouTube and Instagram.

· Develop pay-per-click advertising campaigns with creating an attractive ads.

· Handel All Printing activities Good Price vs. best quality (Brochure ,catalogs , flayers and customer giveaways )

· Monitor Sales results With CRM System.

· Push reports weekly, monthly to the Directors and Bored members.

· Handel All Admin work �(Best prices, Good payment methods, Good Quality , Best locations , Finalize designs with design team , sign contracts with GM, Financial work flow Follow up and mange team )


Company Details

HDG مجموعة مطورى هليوبوليس

Cairo, Egypt

51-100 employees

Real Estate/Property Management

http://www.hdg.com.eg/

Sep 2013 to Apr 2015 (1 year 7 months)

Achievements


•Developing Commercial department (Marketing & sales & CS and call center).

*Re branding Royal (online & offline).

•Advertising and promotions through different Media channels such as (Digital, Press, TV, Radio, outdoors, etc.)

*Total income 90 000 000


•Re branding Lasirena Group ( online & offline)

•Planning & Implementing Company’s marketing strategy with the CEO and Prepare the budget for the marketing department. And corporate identity

•lunching phase 3 for ( Sokhna & North Coast Resorts )

•Creating marketing media plan for the next step ( Lunching our new resort Palm beach sokhna resort)

•Coordinate and Handling all media plan execution with my team internal marketing team (Brand manager - Social media specialist - marketing coordinator )

•Connecting with our agency about executing media plan .

*Total income 178 000 000


* Re branding egygab developments ( online & offline)

* lunching the last phase for ( Family city compound )

* Contributing and creating marketing media plan for the next step ( Lunching our new compound Granda El shorok)

* Handling all social media, outdoors locations , outside exhibitions

*Total income 80 000 000


* Re branding HDG ( online & offline)

* lunching the last phase for ( El korba el gedida mini compound )

* Contributing and creating marketing media plan for the next step ( Lunching our new compound el korba heights ) i reached to the 3rd phase

* Contributing and creating marketing media plan for the next step ( Lunching our new compound korbenta villas ) i reached to the 2nd phase

* Contributing and creating the name of new (Alegantry mall & sokhna resort ) to start put the campaign and media plan

* Handling all social media, outdoors locations , outside and inside exhibitions , and all BTL and ATL activities

*Total income 140 000 000


Education

Bachelor's Degree in business/commerce

Education Details

Bachelor's Degree

business/commerce

Modern Academy, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Modern Academy
2004 - 2007

Certifications

Certificate details

Marketing Management

Apr 2014

B

N/A

N/A

The American University in Cairo

N/A

Certificate details

Strategic Marketing Managment

May 2017

B

N/A

N/A

Arab Academy for Science, Technology & Maritime Transport

N/A

Training and Courses

Training/Course Details

MS Office 2007/2010

Jul 2011

Microsoft training

N/A

Jobseeker photo

Profile Skills and Keywords

AdvertisingAnalyticalArabicBusiness/commerceCRMEnglishHard WorkerIMCMS Office 2007/2010ManagmentMarketingMarketing And Communication ManagerMarketing ManagementMarketing StrategicMicrosoft OfficeOrganizerProblem SolverProperty ManagementReal EstateReal Estate / PropertySenior Marketing SpecialistStrategic Marketing ManagmentSupportive

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

1-3 years

CRM

CRM

: Advanced

: Extreme - I love it!

:

1-3 years

Fields of Expertise

IMC

IMC

: Expert

: Extreme - I love it!

:

5-7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

5-7 years

Real estate / property

Real estate / property

: Expert

: Extreme - I love it!

:

5-7 years

Marketing Strategic

Marketing Strategic

: Advanced

: Extreme - I love it!

:

1-3 years

Managment

Managment

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Hard worker, Organizer, Problem Solver, Supportive

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