Ali Raza Bhatti

Retail Terminal Head

• Job Details:Leading nationwide retail marketing, store expansions, and brand activations. Executed comprehensive above-the-line (ATL) & below-the-line (BTL) strategies. Managed OOH branding, in-shop branding, and POSM deployment across multiple zones. Directed in-mall campaigns & promotional events, driving higher footfall and sales. Oversaw procurement and resource optimization for cost-effective campaign execution. Built and maintained vendor/agency relationships to ensure quality deliverables. Trained and led cross-functional teams to deliver 100% project completion within time.

Intern - Sales & Marketing

• Job Details:Supported sales and marketing initiatives to drive customer engagement. Assisted in campaign execution, resulting in improved visibility and brand awareness.

Intern - Corporate Sales

• Job Details:Assisted corporate sales operations, supporting B2B client management. Helped in revenue growth through relationship building with corporate partners.